The Robot in Your Dressing Room Street Fight

The Robot in Your Dressing Room

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Walmart and Amazon are leading the charge in launching new technologies that use AR (augmented reality) and VR (virtual reality) to enable prospective shoppers to “try on” everything from cosmetics to eyewear to fashion. Called “the next step in retail evolution,” virtual try-on technology: May reduce online shopping returns because consumers can better understand how an […]

Multi-Location Retailers React to Amazon Prime Big Deal Days

Multi-Location Retailers React to Amazon Prime Big Deal Days

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Just when you thought the holiday shopping season couldn’t start any earlier, Amazon has upped the ante. The e-commerce behemoth’s decision to hold another Prime Day-like promotion more than two months before Christmas is upending the traditional sales calendar and pushing other retailers to start offering holiday deals earlier in the season. Walmart, Best Buy, […]

The ‘Last Mile’ Looms Large as Q4 approaches

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As much as everyone loves Amazon, we must admit, they ruined it for other businesses in terms of raising customer expectations, particularly when it comes to the last mile. Amazon Prime. Next day. Same day. Drones. Amazon does it all, and other shipping providers have had to meet those standards to stay competitive. AxleHire, a […]

Amazon Leans Into Livestream Shopping to Promote Prime Day Deals

Amazon Leans Into Livestream Shopping to Promote Prime Day Deals

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More than a decade after livestream shopping first took off in China, it’s yet to reach critical mass in the U.S.  Now, Amazon could finally be changing that.   Companies like Shopify, TikTok, YouTube, Facebook, and Amazon have all invested heavily in live selling in recent years. Although Facebook famously bowed out of its investments […]

What Amazon's Move into Clean Room Services Means for the Space

What Amazon’s Move into Clean Room Services Means for the Space

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Amazon recently announced it would sell clean rooms as a service, giving the privacy-safe data collaboration space a major new competitor. Street Fight checked in with Bob Walczak, CEO of MadTech Advisors, to get his take on what Amazon’s move means for the clean room space and the marketers and publishers who depend on it. 

Amazon Gets into E-Commerce as a Service

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Amazon may be getting into a new service business: e-commerce as a service. The company announced that Buy with Prime, already available to third-party merchants on Amazon, will be available to non-Amazon merchants in the U.S. starting January 31.

What Amazon’s Clean Room Services Move Means for Advertisers and Competitors

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The AWS foray into clean room tech has the potential to shake ad tech’s foundation and lock a lot of established providers out of the market before clean rooms even really become a standard part of the ad tech stack.

On Amazon’s 2nd Prime Day, Retailers Look to Forge Lasting Bonds

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Street Fight connected with John Nash, chief marketing and strategy officer at Redpoint Global, to understand how retailers are approaching the event and transforming it into a long-term relationship building opportunity.

Amazon Dabbles in Social Commerce

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Rather than social channels increasingly morphing into shopping channels, is there opportunity for shopping channels to become more social? This is what Amazon has in mind with its latest move: a TikTok-like feed. This makes it the latest player to copy the red-hot TikTok.

Location-Based Marketing Association: Amazon’s New Delivery Strategy

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In this episode of Location Weekly, the Location-Based Marketing Association covers OneScreen.ai launching a public directory of OOH advertising inventory, Tim Hortons wanting to settle its location targeting lawsuit with free coffee, Sweetgreen gamifying its loyalty program with rewards and challenges, and Amazon planning to start deliveries from PacSun and Diesel stores.

Banks Can Add Amazon and Expansion of Retail Media Networks to the Watch List

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Amazon wants to be as involved as possible in the end-to-end shopping experience — hence the threat to financial institutions. Yet there are ways for banks to stay in the game in the face of Amazon’s latest moves.

What Amazon’s ‘Buy with Prime’ Expansion Means for Local Merchants

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Buy with Prime could accelerate Amazon’s growth and merchant adoption of FBA. It could also lead to a shift in order fulfillment volume from the third-party logistics companies that many merchants currently use for order fulfillment over to FBA. That’s good news for Amazon but bad news for third-party logistics companies and post-purchase experience platforms working primarily with mid-size merchants.

How Brands Are Navigating Online Marketplaces, Especially Amazon

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I connected with Dani Nadel, president and COO of Feedvisor, a firm focused on Amazon optimization, to discuss the state of online marketplaces, Amazon strategies, and alternatives for businesses looking for other platforms.

2021 Lessons That Should Inform Your 2022 E-Commerce Marketplace Strategy

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This digital-first mindset applies more pressure than ever on brands to create a holistic online experience in 2022, one that combines tried and true business strategies with creative new methods for enhanced visibility and customer experience. Success will come down to three critical elements in the year ahead: brand discoverability, compelling offers, and seamless customer experiences.

Innovation Brief: Amazon, Spotify & Local Delivery

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Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Spotify eCommerce, smart local delivery and Amazon’s healthcare play.

Anti-Surveillance Group Claims Privacy and Antitrust Are Intertwined Issues

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Two of the major policy complaints to arise about the technology sector over the past few years have been that advertising platforms, most notably Google, Facebook, and Amazon, compromise user privacy and that a select few companies — the aforementioned names plus Microsoft and Apple — are so powerful that they prevent new innovators from competing. An open letter by privacy-oriented enterprises alleges that the two issues are intertwined.

Try Day Parting to Boost Your Amazon Ads

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Advertisers are turning to day parting — scheduling pay-per-click (PPC) ads to run only during certain days and times — to better optimize their ads on Amazon’s marketplace. The tactic helps sellers reach more consumers, boost conversions, and drives down costs.

LBMA: Amazon Prepares to Launch a Publisher ID

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In this episode of Location Weekly, the Location-Based Marketing Association covers the arrival of PayPal QR Codes at Munich Airport, Amazon getting ready to launch its own publisher ID, a digital signage portal bridging Lithuania and Poland, and GroundTruth rolling out geo-contextual targeting on OTT/CTV.

Amazon’s Retail-as-a-Service Expands into Payments, AR, and Salons

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As Amazon continues to mature, it needs to find revenue growth in new, creative places. The company’s booming advertising business is one such conquest. Iterating on the AWS playbook by bringing tech-fueled logistical innovations to physical stores could be another.

Expert Roundup: How Will Retail Transform in 2021? Part II

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In part II of our retail expert roundup, we cover mixed reality’s role in retail, data, and privacy compliance, and how retail can recover and rebound in 2021.