How AI Bots, Voice Assistants Are Changing Shopper Behaviors
Rapid changes in the way people communicate aren’t just impacting personal relationships, they’re also hitting the retail market as consumer preferences evolve. In a new report released just this morning, the post-purchase solutions provider Narvar uncovers generational differences in how consumers prefer interacting with retailers.
Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Surprising Move, Microsoft and Amazon Integrate Voice Assistants… USA Today’s Facebook-Like, Personalized Mobile Site Succeeds in Grabbing User Attention… For New Uber CEO, Fresh Challenges Already Emerge…
Street Fight Daily: WaPo Partners with Nextdoor to Cover Local, Restaurants Build Around Instagram
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Washington Post Partners with Nextdoor to Boost Local News Coverage… Restaurateurs Are Designing Their Establishments with Instagram in Mind… Brands Eye New Ways to Foster Innovation with Agencies..
Street Fight Daily: Uber Grows Despite Scandals, Facebook Expands Messenger Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sees Financial Growth and Possible Waymo Settlement… Facebook Globally Tests Injecting Display Ads into Messenger Inboxes… Ikea’s Back-to-School Campaign Uses Influencers on Snapchat to Target Millenials…
Street Fight Daily: DoorDash and Postmates Test Robot Delivery, Lighting Tech Helps Retailers Sharpen Location Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates and DoorDash Test Delivery by Robot with Starship Technologies… Retailers Leverage Lighting Communication System to Sharpen Location Data… As Alexa Becomes Ubiquitous, Amazon Must Craft a Consistent User Experience…
Street Fight Daily: Alexa Enables Voice-Ordered Meals, Boston Globe’s Digital Revamp
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Members Can Now Voice-Order Meals Through Alexa-Enabled Devices… Boston Globe Undergoes Major Overhaul to Compete in Digital Age… Lyft More Than Doubles Fourth Quarter Ridership Year Over Year…
Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up To 200 Percent… What Advertising Companies Are Doing to Capitalize on Voice Tech… Quality, Transparency of Location Data Top Concerns for Marketers…
Local Marketing on Alexa? The Real Estate Industry Gives It a Shot
There are almost 40 real estate “skills” currently listed in Alexa’s directory. This is greater than those related to lawyers/attorneys, doctors/dentists, and a host of other SMB categories, and overall there doesn’t yet appear to be much adoption of voice technology at the local business level.