Marin Q4 Advertising Report Shows eCommerce Ads Skyrocketing, Instagram and Search Growth Strong
Digital marketing software firm Marin Software has released its Q4 advertising report, which points to major trends in social, search, and e-commerce. Instagram is taking on an increasingly central role in Facebook’s main business, e-commerce ads are booming YOY, and search remains fundamental to digital advertising, the report shows.
5 Things to Know About Amazon’s Fast-Growing Ad Biz
Search “Amazon advertising,” and the first webpage you’ll find comes from the e-commerce giant itself. The pitch? In a phrase: “Reach millions of customers who find, discover, and buy at Amazon.” It doesn’t get much more compelling than that. Here are five things you need to know about the most legitimate challenge to Google and Facebook’s digital ad dominance.
Report: Google Shopping Ads Taking Over Ad Spend from Traditional Formats
A new report from search intelligence company Adthena shows how consumers are interacting differently with new advertising formats and points to ad innovation as an essential brand investment.
Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends
For local marketers, dating apps are prized for their location-reliable data. In a report released last week by mobile app marketing and targeting company Liftoff, the best time to register a dating app user is in August.
Late-Blooming Entrepreneur Beats Community News Jinx in Metro D.C.
Bethesda Beat founder Steve Hull talks with Street Fight about why he wasn’t content to coast after the early success of his Bethesda Magazine and decided to see if he could make it in the faster-paced – and riskier – space of digital community news.
Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles
Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases.
Survey: Demand for Multichannel Programmatic Is Promising
Nearly one-third of the respondents in Street Fight’s survey who also said that local media and content was important for their marketing were thinking about such cross-channel programmatic. Interest appeared highest for marketers who found local TV effective, but also played strongly with radio and print fans.
Bypassing the Hurdles to Bring Programmatic to SMB Advertisers
SMB advertisers care about reaching consumers, not the nitty gritty of technology covered in the ad trades. Local media companies and smaller agencies should focus on how programmatic technology helps them sell that outcome, rather than get stuck selling the technology itself.
Survey: Some National-to-Local Marketers Still Need Convincing on Digital Effectiveness
Street Fight surveyed over 200 managers and decision makers at big companies in retail, financial services, and other industries. We asked them about spending patterns, perceived effectiveness, pain points, etc., around their local marketing and advertising efforts.
Survey: Many National-to-Local Marketers Use Home-Grown Management and Analytics Tools
Relatively few of these sophisticated companies make use of a common tool for managing and coordinating campaigns. That’s the case even though a third of respondents said various local programs were centralized at headquarters.
Survey: How National-to-Local Marketers Plan to Grow Their Digital Budgets
Street Fight recently surveyed decision makers at over 200 national-to-local marketers and found nearly half of them spend a third or more of their digital marketing budget in support of their franchises, branch offices, and distributors.
National-to-Local Marketers’ Top Pain Points Center on Integration
Nearly half of those who responded said they spend 1/3 or more of their digital marketing dollars to support their branch offices, franchises, and distributors — and 40% of them expect that budget mix to increase.
7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing
Small business owners have the tendency to shy away from advanced technologies like predictive intelligence, however experts in the field say that’s a mistake, and many of today’s platforms can be implemented by merchants on Main Street. Here are seven ways that small businesses can get in on the action and start using predictive intelligence tools today.
5 Tools for Display Ad Creation and Distribution
Programmatic-driven ad spend is expected to reach $14.2 billion worldwide this year. However, research by AppNexus indicates 97 percent of programmatic campaigns still lack targeted creative for individual audience segments. To satisfy this need, more hyperlocal vendors now are creating tools that businesses can use to generate targeted ad content without hiring their own in-house teams. Here are five tools for display ad creation and distribution.
6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying
Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Here are six strategies that small and medium-sized businesses can use to take full advantage of programmatic buying.
Dealmakers: Growth Hacking with Sales Automation Technology
We tend to think of fragmentation as a major hurdle, but it means opportunities as well — to leverage content, data, and analytics to create an efficient, effective lead pipeline. Investors are turning their attention to this opportunity, pouring money into and acquiring companies that facilitate sales and marketing automation. What distinguishes the companies receiving investment dollars this year is that they uniquely embrace the concept of “growth hacking.”
5 Tools Local Merchants Can Use to Segment In-Store Visitors
Loyal customers are incredibly valuable to local merchants. A new class of hyperlocal platforms is helping small business owners pinpoint and engage with repeat visitors using a combination of in-store beacons, geo-location tools, and customer segmentation technology. Here are five platforms that enable merchants to track visit frequency and send highly targeted promotions to maximize sales among their most valuable customers.
5 Programmatic Ad Buying Platforms for SMBs
Programmatic buying has a reputation for being geared toward large-scale advertisers buying high volumes of impressions. But more vendors are developing programmatic solutions aimed directly at the SMB market. Here are five platforms that give smaller advertisers the ability to plan, buy, and target digital ads in real-time.
NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence
In today’s digitally-focused advertising climate, overlooking TV’s influence is easy. It still accounts for the largest share of U.S. media spending, but with marketers increasingly focused on generating hard metrics-based ROI for every aspect of their campaigns, the challenge has been tying TV’s impact to real-world business results. With the launch today of a TV measurement solution in partnership with TiVo, NinthDecimal is banking on TV becoming a bigger piece of the ROI puzzle.
Street Fight Launches 2nd Annual ‘State of Hyperlocal’ Executive Survey
In last year’s State of Hyperlocal report, over half of our survey respondents said they were investing in mobile. Respondents also deemed their own company’s brand awareness as their biggest challenge, even more than proving ROI to customers. What investments will make sense in 2017? With your help, we’ll find out, and present the results at our upcoming Street Fight Summit NYC next month…