30K Feet OOH! Targeted Airline Advertising Street Fight

30K Feet OOH! Targeted Airline Advertising

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United Airlines just announced a new advertising program, targeting personalized ads to flyers based on demographics. Advertising to a captive audience on planes is nothing new. The original airline magazines and catalogs were popular back in the day. Pre-wi-fi, all we had to do was read paper media and watch and listen to whatever was […]

Mediaocean Report: 2024 Has Optimism Written All over It Street Fight

Mediaocean Report: 2024 Has Optimism Written All over It

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The Mediaocean 2024 CPG Advertising Outlook Report implies that this year’s ad-marketing landscape calls for optimism. “Our research indicates a wave of optimism sweeping across the CPG industry for 2024,” The report said. “Marketers are gearing up for an active year, with a substantial majority expressing their intent to either maintain or increase their spending […]

The Urgency of Embracing AI in Media and Advertising Street Fight

Embracing AI in Media and Advertising

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History changes slowly and then overnight. A mere two years ago, the early publicly-available generative AI models from OpenAI, Microsoft, Google looked like curiosities–intriguing but plagued by obvious limitations. Today these models have advanced so far and so fast that they are already well on their way to changing media and advertising forever. AI is […]

Pre-gaming: MULO Brands at the Super Bowl

Pre-gaming: MULO Brands at the Super Bowl

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When Super Bowl LVIII kicks off in Las Vegas on February 11th, marketers will be on their couches and in the stands, eager to critique the advertising campaigns (and surrounding digital buzz). Just as CES is the “see and be seen” of technology brands (and the companies that use their products and services), the Super […]

Real Talk About Advertising ROI: Focusing on Fundamentals

Real Talk About Advertising ROI: Focusing on Fundamentals

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Advertising isn’t an exact science: at best, advertisers might be able to establish cause and effect between a particular campaign and ROI, but the why of why a campaign succeeded or failed is often a mystery. Agencies and their clients will often have to move from quantitative analysis (each dollar spent translated to X amount […]

Unlocking the Potential of Social Media Advertising

Unlocking the Potential of Social Media Advertising

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Platforms like Instagram and TikTok weren’t built for traditional click-to-buy conversions – at launch, both were “unclickable” channels. That’s been a challenge for many of our clients and partners. How do you prove the true value of your social media advertising campaigns – and with it, secure the resources and funding needed to keep growing […]

Brand Safety Risk of Advertising with Legacy Publishers

Debate – Brand Safety Risk of Advertising with Legacy Publishers

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Does legitimate news, published by reputable organizations, pose a brand safety risk for brand advertisers? For nearly half of advertisers, the answer is yes.    According to new data from Advertiser Perceptions, just 53% of advertisers believe that legitimate news does not pose a significant brand safety risk. For others, there is concern that having […]

Connected TV Ad Measurement Tools That Link Data to Identity

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Connected TV advertising has become increasingly popular in recent years, as more people cut the cord and turn to streaming services for all-things entertainment. However, measuring the effectiveness of CTV ads and attributing their impact to business outcomes has continued to challenge agencies and advertisers.  Advertising with CTV and streaming increased 57% in 2021, to […]

Was Super Bowl LVII Advertising Worth it to Brands?

Was Super Bowl LVII Advertising Worth It to Brands?

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While people across the country debate their favorite ads from Super Bowl LVII and re-watch the biggest commercials on YouTube, brands are questioning whether the Super Bowl has reached a tipping point and asking how much higher the price for a 30-second spot can rise.

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4 Ways DOOH Will Break Open the Metaverse Ad Market in 2023

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The writing is on the wall. From the Trade Desk’s push into in-game advertising to IAB’s decision to update its in-game measurement guidelines, the foundation of what will eventually become the metaverse advertising market was laid in 2022. Now, as we look ahead into 2023, what comes next?

Google’s Performance Max Gets a Boost When Brands Reallocate Ad Spend from Twitter

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While it’s still early days, two contenders have pulled into the lead to steal ad market share from Twitter. Investments in Google’s Performance Max and TikTok are rising fast, particularly among big-name brands. 

5 Ad Automation Platforms for Agencies

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As interest in advertising automation platforms continues to grow throughout the agency space, we’ve put together a list of five ad automation platforms that agencies can use right now.

How Netflix’s Entry into Advertising Will Shape the Future of TV Marketing

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Netflix’s imminent dive into the world of advertising will initiate the video advertising industry’s biggest event since the rise of TikTok. Curt Larson, chief product officer at omnichannel supply side platform Sharethrough, believes Netflix will push the whole TV ad industry forward.

How to Use Generational Priorities to Optimize Ad Targeting

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While many brand marketers dig deeper into audience targeting via geolocation, purchase histories, and mobile device identifiers, one of the most obvious differentiating factors between consumers is being overlooked — age.

The Changes Mobile Publishers Must Make during the Economic Recovery

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As we modify stay-at-home orders, the news is mixed for mobile publishers. Content consumption during quarantine rose as much as 80%. But advertising has suffered — 38% of advertisers halted all advertising, while 45% paused mid-campaign. It’s an ugly paradox — consumers value their mobile devices more than ever, but publishers are struggling to monetize that value.

Here’s how mobile publishers should prepare for the uncertain road ahead.

Centro Teams with CannaVu to Bring Geo-Targeting to Cannabis and Normalize the Sector

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Centro develops enterprise-class software for digital advertising organizations. CannaVu operates an ad exchange for cannabis and CBD marketers. Together, these two companies are working to change the way cannabis brands advertise online and break down the barriers that have slowed industry growth.

Marin Q4 Advertising Report Shows eCommerce Ads Skyrocketing, Instagram and Search Growth Strong

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Digital marketing software firm Marin Software has released its Q4 advertising report, which points to major trends in social, search, and e-commerce. Instagram is taking on an increasingly central role in Facebook’s main business, e-commerce ads are booming YOY, and search remains fundamental to digital advertising, the report shows.

5 Things to Know About Amazon’s Fast-Growing Ad Biz

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Search “Amazon advertising,” and the first webpage you’ll find comes from the e-commerce giant itself. The pitch? In a phrase: “Reach millions of customers who find, discover, and buy at Amazon.” It doesn’t get much more compelling than that. Here are five things you need to know about the most legitimate challenge to Google and Facebook’s digital ad dominance. 

Report: Google Shopping Ads Taking Over Ad Spend from Traditional Formats

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A new report from search intelligence company Adthena shows how consumers are interacting differently with new advertising formats and points to ad innovation as an essential brand investment.

Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends

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For local marketers, dating apps are prized for their location-reliable data. In a report released last week by mobile app marketing and targeting company Liftoff, the best time to register a dating app user is in August.