The Changes Mobile Publishers Must Make during the Economic Recovery

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As we modify stay-at-home orders, the news is mixed for mobile publishers. Content consumption during quarantine rose as much as 80%. But advertising has suffered — 38% of advertisers halted all advertising, while 45% paused mid-campaign. It’s an ugly paradox — consumers value their mobile devices more than ever, but publishers are struggling to monetize that value.

Here’s how mobile publishers should prepare for the uncertain road ahead.