News and Analysis
The MULO Dozen: February in Review
The MULO (multi-location) ecosystem is continuously re-inventing, expanding and shrinking, and enhancing the consumer experience with a wide range of new products, technologies, and ways to buy. Here are the trends of the month. Have news to share? Please e-mail [email protected] and join us in September for our Street Fight LIVE 2025 gathering, which will […]
Netflix Takes on YouTube. Should Podcasters and Advertisers Rejoice?
If we’re “Netflix and Chillin,’” consuming movies, streaming series, and other entertaining and inspiring content, why don’t we listen, watch and learn from podcast content creators too? Now we can. Netflix is entering the podcast market, leveraging its massive database of more than 300M subscribers (and growing). Podcasts also show no sign of slowing down […]
Church’s Wants to Make Your Day
A new female buddy comedy is playing in theaters, and Church’s Texas Chicken not only has a cameo role, but a marketing tie-in. “One of Them Days” stars SZA, who had her own star turn in Kendrick Lamar’s Super Bowl half-time show earlier this month, and Keke Palmer (“Akeelah and the Bee)” playing roommates who […]
Commentary
How Generative AI is Propelling Local Advertising
The digital advertising landscape has never been more dynamic or more complex. As small and medium-sized businesses (SMBs) grapple with these changes and challenges, they also face opportunities for growth. Generative AI technologies are empowering marketers with intuitive, powerful, and personalized advertising strategies, helping them to save time and effort and compete like never before. […]
How AI Is Transforming Phone Calls Into Data
“This call may be recorded for training and quality purposes” We’ve all heard a version of this ubiquitous message a thousand times. Chances are we don’t even notice it any more due to a form of audio “ad blindness”. Still, if we stop and think about it, interesting questions arise. What are these recordings actually […]
Investing in AI Tools Leads to Better Outcomes for Marketers
The hype for AI has reached a crescendo, with companies across all industries introducing AI tools and endless amounts of news coverage touting its potential as a game-changer. While it has mostly remained a buzzword for many industries, it has already become a difference maker for marketers. According to a recent study, 41% of marketers […]
Latest Posts
Intent, Context and Attention: 3 Signals Helping Brands See in the Dark
After Google’s cookie drama, you’d be forgiven for feeling like the lights have been switched off. But when discussing what’s next, there’s yet another major topic largely and mysteriously absent – the consumer. How does the public feel about the intent of people-based tracking and profiling online? And how will that help or hinder our […]
AI Powered Yext Social to Boost Brand Local Engagement
Yext has launched Yext Social, which it hopes will establish a new standard in AI-powered local engagement. The tool enables brands to manage local-customer engagement at scale globally. Using personalized content created using data insights, Yext Social connects with customers and manages their experiences and interactions, all on a single platform. Yext has thousands of […]
How to Score a MULO Touchdown: 7 Winning Points
Multi-location retailers, restaurants, and even service businesses (the MULO ecosystem) stand to benefit from football season — if they have the right marketing and sales playbook! Applebee’s (a 42-year-old brand with 1,600+ locations) forged a deal with the NFL. But even those brands who are late to the game this football season can profit from […]
CTV Ads Outperform: Streaming Ads More Relevant
The digital advertising landscape is evolving, and Connected TV (CTV) is leading this transformation. A new report from LG Ad Solutions, “The Inclusive Screen: Asian Americans,” highlights how effective streaming ads are in engaging diverse audiences. The study shows that 70% of Asian Americans feel CTV ads are more relevant than traditional TV ads—45% higher […]
Small Brands are Crushing Big Brands on Local Search
As we know, most consumers use their devices to find dining, retail, and other MULO (multi-location) options that are convenient to them and have the products and services they want (as well as the consumer reviews, directions, and specials they seek). However, larger brands (who can afford to invest in mobile local search optimization) often […]
The MULO Hotel is Alive and Well
Summer vacations have ended but millions of people are still traveling for both work and play. Business travel is almost back to its pre-pandemic level, with close to 500M trips taking place this year and the global business traveler market estimated to reach $2.1T by 2031. Despite the popularity surge for alternative lodgings like Airbnb and […]
UGC: A Conversation With Roee Zelcer, CEO of Humanz US
MULO (multi-location) brands and agencies have long used word-of-mouth marketing to build traffic and sales. But UGC (user-generated content) as marketing is clearly having a moment. Brands’ fans are taking to TikTok, IG, digital billboards, and streaming TV ads to promote products and places. Agencies are making bold moves to incorporate UGC in their media […]
Sneak Preview: A Chat With Steph Hadas About the New PR
Steph Hadas is a Vice President at 5WPR, one of the largest independently owned public relations firms in the U.S., and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters. The firm was founded in 2003 and has an incredible roster of clients — from major […]
Innovation Labs: LG Ad Solutions Unveils New Division for CTV Breakthroughs
LG Ad Solutions has announced the launch of Innovation Labs, a new division focused on advancing technologies in Connected TV (CTV) advertising and content personalization. Led by Chief Technology Officer Dave Rudnick, Innovation Labs will develop breakthrough innovations that deliver hyper-customized viewing experiences, connecting advertisers, content publishers, and audiences. A New Frontier in CTV Advertising […]
The MULO Dozen: August Brands in Review
Who says summer is slow? Not brands. So much is happening this August in the MULO (multi-location) brand and agency ecosystem that stopping at 12 was tough! Have news to share? Please reach out and we may include your MULO brand, agency, or tech company in our round-up or a feature article! Like pizza toppings […]
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
What the Rise of AI Shopping Means for the Future of Marketing Strategy