News and Analysis
MULO & Meta & An Amazing Speaker Line-up!
200 senior professionals will be gathering at Meta’s headquarters in Chicago on November 7th for the re-launch of the Street Fight LIVE Summit. Will you join us? Or get left behind by your MULO (multi-location) competitors? Make sure every one of your locations is booming. Or, if you support MULO brands, this is a fantastic […]
The MULO Dozen: September in Review
As we head into the final months of 2024, let’s focus on what MULO (multi-location) brands, agencies, and tech companies must do to thrive. In addition to these 12 news flashes, please join us at Street Fight LIVE to get an in-depth view of the brands and companies transforming the MULO ecosystem. Checkers named a […]
Retail Media: Is it Working? Perspectives from Perion
Perion is a company that connects advertisers with consumers. They work with leading global retailers and brands such as Albertsons, Kroger, Macy’s, and Home Depot. Perion’s CEO and Director, Tal Jacobson, recently spoke with us about the surge in retail media networks. As more MULO (multi-location) brands develop their own advertising networks, we are starting […]
Commentary
BOOM: Maxwell Bonnie Creates a New Industry for Smaller Manufacturers
Restaurants and retailers are “traditional” MULO (multi-location categories). But the business world is changing, and different types of brick-and-mortar enterprises are emerging as new industry. We’ve covered several MULO (multi-location) business categories that are appearing in response to business/consumer needs — like podcast studios, IV locations, and boutique gyms. Inventors and manufacturers are now proliferating. […]
Co-Op Advertising is Surging in Popularity — Here’s Why
Shopping isn’t what it used to be. Social media has not only impacted shopping, but it also altered the trajectory of supporting infrastructure like co-op advertising. Rather than visiting stores in-person, casually searching for products on Google, or sifting through email newsletters from their favorite retail brands, the majority of consumers today are using social […]
What CTV Can Learn From OOH Advertising Measurement
What if I told you (in Lawrence Fishbourne’s best Morpheus voice) that in some circles, OOH measurement is, in fact, more advanced than CTV’s equivalent? And that CTV has a lot to learn from its much older, but just as rapidly innovating, advertising brethren. Billboards, bus shelters, and airports in the public space are getting […]
Latest Posts
BOOM: Shopping Malls are Back!
A new study by Placer.ai confirms that shoppers are returning to malls. That’s great news for legacy MULO (multi-location) brands and new concepts like pickleball, pop-ups, and eatertainment venues, which are filling spaces left vacant by department stores and other big-box retailers. The study reveals five key findings and trends: Visits to malls are getting […]
The MULO Dozen: March Brands in Review
Openings, closings, leadership changes…the MULO (multi-location) beat goes on! Here are some highlights related to the people, technologies, and brands in the MULO ecosystem. Have news? Please e-mail me. And save the date — Street Fight LIVE is coming to Chicago on November 7th! The convenience store (C-store) industry is going through a major transformation and […]
Mediaocean Report: 2024 Has Optimism Written All over It
The Mediaocean 2024 CPG Advertising Outlook Report implies that this year’s ad-marketing landscape calls for optimism. “Our research indicates a wave of optimism sweeping across the CPG industry for 2024,” The report said. “Marketers are gearing up for an active year, with a substantial majority expressing their intent to either maintain or increase their spending […]
The Rise and Role of Temu in Apparel
Can the fast fashion apparel segment grow any faster? It is doing exactly that thanks to Chinese retailer Temu. According to various sources, Temu has spent up to $3 billion in advertising outside of Asia-Pacific since 2022, and its profile and app adoption among American consumers has been turbo-charged by online ad spending across Meta and […]
Acxiom Launches InfoBase UK Purchase Transactions
Understanding consumer behavior is paramount to crafting personalized and impactful customer experiences. Acxiom appears to have taken a significant step forward in this area, with today’s launch of InfoBase UK Purchase Transactions in collaboration with Affinity Solutions. This innovative dataset promises to provided unparalleled insights into consumer spending habits, empowering brands to make informed decisions […]
The Evolving Dayparts
Dayparts no longer apply to when your favorite TV shows are on. In fact, streaming and recording have made that concept outdated. However, dayparts are alive and well when MULO (multi-location) brands try to understand consumer behaviors better. Knowing when people shop and eat can help brands staff, add (or reduce) inventory, and even post […]
Starbucks Stirs Up Leadership Model
Starbucks, a company known for transformation the coffee shop model and introducing a wide range of seasonal beverages and products is now transforming the MULO (multi-location) leadership model. The company announced this week that it is creating a new leadership model. As innovative and unique as its current lavender beverages, the structure is designed to […]
3 Ways to Battle Efficiency Headwinds in 2024
You don’t have to look too deep for significance there: measurement is tough right now (even for measurement companies), and fraud is rampant and stands to get worse as AI governance lags behind AI adoption. No matter how big your brand or what industry you’re in, efficiency is going to be a challenge in 2024. […]
Stepping Up Brand Protection with AI-Powered Risk Monitoring
Maintaining a positive online reputation is extremely important for businesses in our digital world, especially for multi-location brands. With the rise of social media and online review platforms, negative commentary and potential crises can spread rapidly, posing significant threats to a company’s reputation and profitability. In an attempt to help MULO marketers address this challenge, […]
A Marketer’s Guide to Transitioning from Third-Party Cookies
Third-party cookies are going away. Not tomorrow, maybe not next week, but in the months to come, marketers will come face-to-face with the reality of a new world of marketing measurement. Google appears to be committed to their complete blocking of third-party cookies in Chrome by the end of 2024, so marketers need to prepare […]
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