Verizon Media Offers Opt-Out of Targeted Ads Across Its Network

Verizon Media is partnering with the nonprofit Network Advertising Initiative, integrating its advertising ID with the NAI’s “Audience Matched Advertising Opt-Out” platform to allow users across the Verizon Media ecosystem to opt out of targeted ads.

Household Targeting Emerges as Alternative to Individualized Behavioral Ads

Jon Schulz, Chief Marketing Officer at Viant Technology, checked in with Street Fight to lay out the benefits and drawbacks of targeting methods offering advertisers alternatives to one-to-one behavioral ads.

What’s Next After the Cookie Goes Away? Incrementality

While there are several different approaches to take in the post-privacy world — from probabilistic attribution to media mix modeling — incrementality is, and will become, an even more important tool in the marketer’s measurement toolbox.

Is Amazon Primed for the Data Privacy Era?

In a world that favors first-party networks — especially those with ample web traffic outside of iOS apps — it doesn’t get much bigger than Amazon. The question is if the e-commerce giant can attract advertisers en masse with the reach of its ad network plus the unfettered targeting and first-party contextual relevance of the world’s largest online store.

Digital Currency

More Brands Are Rewarding Customers with Digital Currency. Here’s Why

Permission.io CEO Charlie Silver sees blockchain technology as one of the best mechanisms for issuing digital rewards in the form of cryptocurrency, and he says the ability to issue a desirable reward is essential for those brands that want to succeed in the next era of permission-based digital advertising.

With Fresh Funding, dataPlor Expands to Map the World

dataPlor was founded in 2016 with a mission to map the businesses of the developing world. But before it could extend its reach across oceans, the company focused for years on just one country, Mexico. Now, with the help of expanded seed funding it announced just this morning, the startup is taking a technology-first approach to enrich its database, map vast territories, and accelerate growth.

4 Ways Growth Marketing Automation is Re-Writing the Book on Engagement

Growth marketing automation is transcending lead generation to create powerful automated experiences that improve engagement through each stage of the customer journey, transforming one-time buyers into brand evangelists.

Anti-Surveillance Group Claims Privacy and Antitrust Are Intertwined Issues

Two of the major policy complaints to arise about the technology sector over the past few years have been that advertising platforms, most notably Google, Facebook, and Amazon, compromise user privacy and that a select few companies — the aforementioned names plus Microsoft and Apple — are so powerful that they prevent new innovators from competing. An open letter by privacy-oriented enterprises alleges that the two issues are intertwined.

Street Fight’s July Theme: Data’s Next Era

This month, Street Fight’s monthly focus is data. Of course, this entails more coverage of the disruptions to the ecosystem surrounding privacy — how will companies understand and build experiences for consumers as tracking gets more complicated? But the theme also pertains to innovations in data management and analysis and new use cases for AI, among other topics.

Roundup: Mapping Tech Evolves, Adding Third Dimension and Pedestrian POV

To define the current state and future trajectory of mapping, we’ve rounded up top industry voices from Foursquare and NextNav as well as Street Fight’s own Mike Boland.

6 AI-Based Mapping Systems for Efficient Logistics

Already, businesses are using AI-based mapping systems to find the most efficient routes, which saves valuable time and fuel costs. AI-based mapping systems could also be useful for companies that want to create more optimized truckload plans based on market situations and cargo specifications.

Expert Roundup: How is Mapping Innovation Playing Out? Part I

Mapping is one of those foundational “meat and potatoes” topics in Street Fight’s repertoire that buttresses local commerce. But despite its longstanding positioning at the center of that world, and its mature status, it still somehow continues to show rapid transformation and innovation cycles. Experts from HERE Technologies, GroundTruth, and SafeGraph expound on the state of mapping tech.

Mapping Innovations Accelerate for the Post-Covid Era

The latest mapping innovations can be summed up in the announcements coming out of the last three major developer conferences. As we’re in the midst of developer conference season, this includes Google I/O, Snap’s Partner Summit, and Apple’s flagship WWDC. Let’s tackle those one at a time.

Retail Heavyweights Add Visual Search Experiences for Shoppers

When you haven’t stepped foot inside a store for months, navigating crowded aisles can be disconcerting. With products moving to new locations, and sales associates in scarce supply, major retailers are doubling down on visual search experiences to keep customers in the loop.

Street Fight’s June Theme: Mapping the Future

The new month signals that it is also time for a fresh Street Fight editorial theme. As these themes often reflect the macro environment, we’ve chosen one that’s endemic to (renewed) physical-world interaction: mapping. We’ll see increased usage of mapping tools as consumers emerge from their homes and return to the pastimes of local commerce. 

Expert Roundup: How Are Mobile Payments Transforming? Part II

To define the current state and future trajectory of mobile payments, we’ve rounded up top industry voices and thought leaders from Kabbage, Fivestars, and Marqeta.

Yubo’s Commerce-Focused Strategy Could Be the Future of Social Media

With 45 million users worldwide, Yubo is not the largest live streaming app on the market. It’s also not the newest. But the company’s founders still think they’ve got an edge in an otherwise crowded space, thanks to a unique business model that replaces in-app advertising with social commerce.

How to Take Advantage of Changing Consumer Shopping Patterns

With this in mind, retailers across all industries are investing in technologies to simplify or enhance the customer experience, ensuring the pathway to purchase is intuitive and fast. With a variety of options (and opportunities) to consider when it comes to driving e-commerce and digital engagement, what should small businesses prioritize throughout 2021 as we anticipate entering a post-Covid marketplace?

Frictionless Payments Evolve Post-Pandemic

From tethered to cordless, handheld to hands-free. As payment processing hardware continues to evolve, retailers are beginning to experiment with allowing customers to actually become their own point-of-sale systems.

Expert Roundup: How Are Mobile Payments Transforming? Part I

To define the current state and future trajectory of mobile payments, we’ve rounded up top industry voices and thought leaders from Liftoff, Standard, Elevated Franchise Marketing, and UserTesting.