TripleLift Partners with White Ops to Fight Ad Fraud
News & Analysis

TripleLift Partners with White Ops to Fight Ad Fraud

by Kate Talerico Share this  
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Native advertising platform TripleLift announced last week that it is partnering with White Ops to prevent fraudulent traffic on its platform. The move marks the first time a native exchange has offered pre-bid fraud prevention across its entire inventory.

News & Analysis

Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Goes Far Beyond Directions… Challenging Amazon Abroad, Walmart Buys Flipkart… Apple Is Removing Apps That Share User Locations With Third Parties Without Explicit Consent…

News & Analysis

Advertisers Clamor for Enhanced Audience Segmentation to Improve Targeting

by Stephanie Miles Share this  
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Sixty-two percent of advertisers, publishers, and tech developers in a recently released survey said they want better audience segmentation to support ad targeting, and 54% want the ability to map customer behavior across different channels.

News & Analysis

Street Fight Daily: Brands Demand Video Strategies, Scandal Doesn’t Affect Facebook Use

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Selling to Multi-Location Brands: Streaming Video Is On the Rise… Poll: Three-Quarters Facebook Users as Active or More Since Scandal… Volvo Cars to Come With Google Assistant, Maps Built In…

News & Analysis

SMB Index: Local Stocks See Solid Gains in April

by Shubham Datta Share this  
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April marked another volatile month in the public markets. But it was a relatively strong month for local stocks, as the SurePath SMB Index was up 2.8% in April, topping all major indices.

News & Analysis

Street Fight Daily: How Agencies Can Adapt to SEO Market Changes, Amazon Preps Alexa for Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Bifurcation of the Local SEO Services Market… Amazon Is Finally Cashing in on Alexa… Facebook Weighs Ad-Free Subscription Model…

News & Analysis

Raise Report: BigCommerce, Poq, SoundHound Secure New Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Uberflip, Cera, Pusher, and Rocketrip.

News & Analysis

Survey: 72% of Shoppers Use Online Reviews to Judge Local Businesses

by Stephanie Miles Share this  
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A survey by Netsertive found that 72% percent of consumers use online reviews to evaluate local businesses and eight-in-10 always research big items online before making their purchases in-store.

News & Analysis

Street Fight Daily: Instagram Creeps Into Payments, Reviews Shape Local Offline Purchases

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Quietly Launches Payments for Commerce… Augmented Reality Heading to 3 Billion Devices, $85 Billion in Revenue… Yelp’s Chad Richard on the ‘Decentralization’ of Reservations…

News & Analysis

Retailers Use AI for In-Store Experimentation, Customer Service

by Stephanie Miles Share this  
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Brick-and-mortar retailers are looking for an edge in their fight against the e-commerce behemoths, and as the battle rages on, it’s looking like artificial intelligence might be the answer.

News & Analysis

Street Fight Daily: Google Revamps Maps, Echo’s Market Share Slides as Speaker War Heats Up

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Platform Arrives, Changing the Game for Developers… Amazon Echo Losing Market Share as Smart Speaker Rivalry Intensifies… Square’s Loss Widens As Spending Picks Up…

News & Analysis Road Map (column)

Who’s Using Local AR? And How Often?

by Mike Boland Share this  
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According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb. 

News & Analysis

Street Fight Daily: Ad Tech Facing Day of Judgment in GDPR, Who’s Using Local AR?

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Say They’ll Use GDPR to Shed Ad Tech Vendors… Smart Speakers Top Phones for Voice Assistance… Cisco Is Acquiring Business Intelligence Startup Accompany for $270M…

News & Analysis

Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus

by Kate Talerico Share this  
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“We think about our customers’ lives and the big events taking place in their lives. We focus more on the consumer and their needs than the brand and the messages we may want to push out ourselves,” said Regions Bank’s head of social media, Melissa Musgrove.

News & Analysis

Street Fight Daily: Regions Localizes Its Social Strategy, Developers Harried by Facebook Changes

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus… Facebook’s Privacy Changes Leave Developers Steaming… Why Marketers Struggle With Data Management…

News & Analysis

Brand Battle: Shell vs Exxon Mobil

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Sponsored: To see how two gas giants—ExxonMobil and Shell—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths, and which areas fell short.

News & Analysis

Shift to Mobile and Eurozone Growth Fuel Search Spend on Global Scale

by Kate Talerico Share this  
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Global search spend increased by 11% YOY, according to digital marketing provider Marin Software’s Q1 2018 Digital Benchmark Report.
The study found that the increase in search ad spend has been spurred by higher cost-per-click rates, driven by mobile spending.

News & Analysis

Domino’s Mobile Gaming App Increases Brand Exposure Between Sales

by Kate Talerico Share this  
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Forget special badges or gold-level status—for those who complete all six levels of its new mobile game, Domino’s is giving out free pizza.

News & Analysis

Street Fight Daily: Square Buys Weebly, Shift to Mobile Fuels Search Spend

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Buying Spree Continues With Weebly Acquisition… Shift to Mobile and Eurozone Growth Fuel Search Spend on Global Scale… Google Sharply Limits DoubleClick ID Use, Citing GDPR…

News & Analysis

Street Culture: Sitter.me CEO on Owning Mistakes and Terrible-but-Fun Team Building

by April Nowicki Share this  
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“How we view mistakes is you admit it, you learn very quickly, and then turn it around,” says Sitter.me CEO and co-founder Kristen Stiles. After quoting a client a wrong price, Stiles owned up to the error, and the company develop a new procedure to ensure similar stakes would not be made again.

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