News & Analysis | Street Fight - Part 80

Study: Less Than 20% of SMB Web Sites Link to Social Media

Isa Jones

Study: Less Than 20% of SMB Web Sites Link to Social Media

SMB DigitalScape analyzed the web sites of over 1 million small and medium-sized businesses (SMBs) from around the world — including more than 700,000 U.S. companies — and found that only 19.5 percent of SMB sites link to their Facebook page, and an even small percentage link to Twitter and other sites…

Setster Launches Scheduling API for Deals Companies

David Hirschman

Setster Launches Scheduling API for Deals Companies

With the ascent of daily deals companies, there has also been a rise of scheduling services that seek to help out local merchants that run the deals and find themselves overwhelmed by the results. Setster, one such appointment-scheduling company, has announced the release of a new API which will give daily deal providers the ability to offer integrated scheduling as part of the marketing package that they give to merchants…

EIC Brian Farnham Leaving Patch to Explore ‘Other Startup Opportunities’

Noah Davis

EIC Brian Farnham Leaving Patch to Explore ‘Other Startup Opportunities’

Patch editor-in-chief Brian Farnham has announced he is leaving the AOL network of hyperlocal sites after four years on the job. A Patch spokesperson said the move was “100%” Farnham’s decision. Rachel Fishman Feddersen, who joined Patch as chief content officer in February, will now fully take over the editorial side of the operation…

Chicago Indy Ad Network Shutting Down After Poor Sales

Tom Grubisich

Chicago Indy Ad Network Shutting Down After Poor Sales

The Chicago Independent Advertising Network is shutting down six months after it opened for business. Business manager Mike Fourcher wrote: “I am disappointed that it has come to this conclusion, but the old saying is, ‘When sales are good, everything’s good.’ Sales were not good, and therefore neither was publisher interest.”

Street Fight Launches New Investment Newsletter

The Editors

Street Fight Launches New Investment Newsletter

Street Fight has just published the first installment of “The Hyperlocal Investment Report,” a monthly deep dive into the financial state of the hyperlocal industry. The report provides hard-to-find market analysis for investors and startups focused on hyperlocal content, commerce and technology…

Loku Brings Local Aggregation Engine to Mobile With HTML5 App

Steven Jacobs

Loku Brings Local Aggregation Engine to Mobile With HTML5 App

As local information on the web becomes increasingly ubiquitous, look for a wave of aggregators like Loku to sprout up with personalization-focused products. In many ways, the local information ecosystem is following the trajectory that the deals space has taken over the past year: as the signal creation game consolidates with a few dominant players coming out on top, a new wave of aggregators arise to build products on top of the information layer offered by the original players…

Closely Launches Business Intelligence App for Local Merchants

Steven Jacobs

Closely Launches Business Intelligence App for Local Merchants

Closely, a Denver-based startup that has created an online marketing dashboard for small businesses, has launched a mobile business intelligence app that aggregates nearby competitors’ deal and social media activity in a live stream. The new product, Perch, which is currently in a closed beta, is intended to give local merchants a snapshot update of their competitors’ marketing activities…

Deals Site Privy Launches, Giving Merchants More Control

Isa Jones

Deals Site Privy Launches, Giving Merchants More Control

The Boston-based deals start-up is hoping to change the way small businesses use daily deals by giving them more control over distribution and promotion. The company allows SMBs to create and manage their offers, and helps them market through the business’s online networks — to Facebook fans, Twitter followers, and visitors to their website. ..

Localeze, Locationary Partner to Streamline Enhanced Search

Noah Davis

Localeze, Locationary Partner to Streamline Enhanced Search

The two companies will join to help “streamline the sharing of Name, Address and Phone Number (NAP) data and enhanced business information for local search engines and businesses.” According to Localeze president Jeff Beard, his company will utilize Locationary’s Saturn platform and offer it as a local data solution for their clients…

Rick Blair Joins Street Fight as Adviser and Columnist

The Editors

Rick Blair Joins Street Fight as Adviser and Columnist

When you want to know how to make money in hyperlocal publishing, you can’t go wrong by turning to Rick Blair. The former CEO of Examiner.com led that business’s innovative, and occasionally controversial, push into a new revenue model for publishing. Under his leadership, the network grew to to 1.5 billion page views, more than 1 million articles and regularly ranked among the top 10 most trafficked news sites.

Yext Partners With UBL, Begins Push to Scale

Steven Jacobs

Yext Partners With UBL, Begins Push to Scale

The reapproachment between the competitors indicates a substantial shift in strategy for both companies as Yext looks for scale and UBL repositions its brand. UBL appears to be pushing forward with a full-service SEO/listings management product. Conversely, Yext is planting its flag as a technology play…

FTC Pushes ‘Do Not Track’ for Consumer Privacy

Brian Dengler

FTC Pushes ‘Do Not Track’ for Consumer Privacy

The Federal Trade Commission this morning released its final Commission Privacy Report, emphasizing the need for a “do not track” mechanism to protect consumers from unauthorized collection of their personal information and more laws to protect consumer privacy. The report will give hyperlocal advertisers, publishers, and location-based services some insight on the direction policymakers will take in 2012 regarding consumer privacy…