News & Analysis | Street Fight - Part 78

Constant Contact Snaps Up SinglePlatform for $65 Million

Steven Jacobs

Constant Contact Snaps Up SinglePlatform for $65 Million

Constant Contact announced this morning that it has snapped up Single Platform, a service that allows businesses to manage their online presence, for $65 million in cash. The New York-based startup’s solution, which began primarily as a way for restaurants to digitize and publish menus, will be integrated into Constant Contact’s local marketing suite…

Yext Scores $27 Million in New Funding

Steven Jacobs

Yext Scores $27 Million in New Funding

The round comes two months after the company spun-off its original pay-per-call business and co-founder Brent Metz into an independent division called Felix — a move which, at the time, Yext CEO Howard Lerman told Street Fight was in response to the massive growth of the company’s PowerListings product and pressure from the board “to throw all of our weight behind it.”

CityMaps Expands to Boston, Continues Move Toward Customization

Patrick Duprey

CityMaps Expands to Boston, Continues Move Toward Customization

Even before CityMaps expanded from a Web-only beta to mobile in mid-March, developers behind the social maps provider expressed a desire to excel not only in search, but also browsing. With the updated website and version 2.0 of its iOS application released earlier this morning, the company has continued toward that goal, adding featured maps, new Discovery Bar functions and mobile directional navigation…

Tackable Team Introduces New Hyperlocal App to Crowdsource Events

Patrick Duprey

Tackable Team Introduces New Hyperlocal App to Crowdsource Events

With Eventster, the developers at Tackable are hedging their bets on the belief that events discovery, not a down economy or general apathy, is the main reason why approximately 40 percent of industry tickets go unsold. To more effectively target users, the application will, over time, recommend events based on past preferences, in addition to location.

LevelUp Adds $12 Million in New Funding

Noah Davis

LevelUp Adds $12 Million in New Funding

SCVNGR’s mobile payments platform is getting another big boost. The maker of LevelUp, an app that links credit and debit cards to mobile phones, has announced that it has raised an additional $12 million from Highland Capital, Google Ventures, Balderton Capital, Continental Investors, and Transmedia Capital. The latter two companies are new investors…

#SFSW12: Foursquare’s Luedorf Says Users Still in Focus, Over Revenue

Stephanie Miles

#SFSW12: Foursquare’s Luedorf Says Users Still in Focus, Over Revenue

Although the company isn’t planning on charging merchants to use its basic dashboard tools—which provide insight into consumer demographics and trends— Luedorf said Foursquare “isn’t closing the door” on the possibility of charging businesses for its yield management system, more commonly known as specials. The self-serve tool gives businesses a way to drive traffic on slow days by introducing specials targeted at customers who check-in within a certain distance of their establishments.

Geoloqi CEO: ‘Your Phone Is a Remote Control for Reality’

Stephanie Miles

Geoloqi CEO: ‘Your Phone Is a Remote Control for Reality’

t Street Fight Summit West on Tuesday afternoon Geoloqi co-founder Amber Case described a world in which smartphone users could get their prescriptions filled automatically upon entering their local pharmacies, or be checked-in automatically upon arriving at hotels: “This is about predicting your future experience based on location, using your own data,” Case said…

Topix CEO: To Make Hyperlocal Publishing Profitable ‘Be a Monopoly’

Stephanie Miles

Topix CEO: To Make Hyperlocal Publishing Profitable ‘Be a Monopoly’

Hyperlocal publishing can actually be a profitable endeavor. That was the main takeaway from a fireside chat with Business Insider contributing editor Owen Thomas and Topix CEO Chris Tolles at Street Fight Summit West on Tuesday. “We are profitable. It took a long, long time,” Tolles said. “Keeping costs down was a big part in that.”

Street Fight Study: 33% Search Daily for Local Businesses via Mobile

Steven Jacobs

Street Fight Study: 33% Search Daily for Local Businesses via Mobile

Local search and discovery is quickly becoming one of the most routine and ubiquitous activities for the local consumer, according to a new “Consumer Insights Report” released by Street Fight and YP at Street Fight Summit West today. Nearly 90% of consumers surveyed reported searching for a local business on a PC, tablet, or mobile device within the last week — and over 30% said they do so on a daily basis…

#SFSW12: Google’s Mangtani Says Quality Drives Redemptions

Stephanie Miles

#SFSW12: Google’s Mangtani Says Quality Drives Redemptions

One way that product chief Nitin Mangtani and his team at Google have begun to streamline the merchant acquisition process is by introducing Google Offers Marketplace, which allows companies in the deal space to partner with Google for offer distribution. “We can work together to compliment each other’s skills,” explained Mangtani…

Patch Launches ‘Partners’ Program With Biz Support for Advertisers

Noah Davis

Patch Launches ‘Partners’ Program With Biz Support for Advertisers

Small businesses that advertise on Patch can now access exclusive interviews with high-level executives and other relevant content. The beta newsletter featured an interview with AOL CEO Tim Armstrong, and the one debuting today includes thoughts from Vineyard Vines co-founder and CEO Ian Murray detailing how he grew his apparel company. Patch will also launch a Patch Partners website, available to all small businesses, in the near future…

CorFire, Edo Announce Mobile Offers Partnership

Patrick Duprey

CorFire, Edo Announce Mobile Offers Partnership

CorFire and edo have announced a mobile partnership in which edo’s offers platform will be linked with CorFire’s mobile wallet solution and marketing services. The result, which is currently in beta testing and expected to be made widely available later this year, will allow merchants and financial institutions to build off preference analytics and past spending behavior…

With $21 Million Banked, Group Commerce Eyes Developing Markets

Steven Jacobs

With $21 Million Banked, Group Commerce Eyes Developing Markets

“In some ways, [the developing world is] even more fertile ground than developed markets where things are set in stone, and traditional ways of doing things have existed for many years,” says the company’s CEO, Jonty Kelt. “However, there are cultural attitudes towards purchasing online and delivery which, might be quite different in China than they are in the U.S. or Europe.”

Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting

Steven Jacobs

Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting

Using hyperlocal-targeted mobile signup ads — interactive in-app ads that allow users to submit basic contact information — marketers are paying on average $0.85 -$1.00 per user signup across all swing states, and $1.33-$1.45 across key battleground states like Wisconsin, Iowa, Indiana, Colorado, Missouri, Michigan, Ohio and Florida, according to a study released yesterday by mobile ad platform Pontiflex.