Sheeva.ai and Visa To Enable In-Vehicle Payments

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Visa has joined the in-vehicle payment revolution. The brand’s heritage is in plastic credit cards, but for quite some time, it’s been a sophisticated global digital-payments platform. Its Visa Acceptance Solutions division has entered a partnership with Sheeva.ai, which enables digital payments using network tokens activated from the dashboards inside vehicles. “Network tokens are the […]

Sneak Preview: Holiday Season 2023 Retail Sales

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Black Friday and Cyber Monday are behind us.  A lot of shopping and feasting still remains.  But Street Fight wants to glimpse what retail sales have seen so far and what you might expect in the shopping and eating days until the end of 2023. What’s especially interesting is that in-person shopping seemed to take […]

The MULO Dozen: November Brands in Review

The MULO Dozen: November Brands in Review

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As we wind down 2023 and head into the holidays, here are some of the latest happenings among MULO (multi-location) brands. Because consumer sentiment and social media buzz can have a huge impact on brand reputation and sales, we’ve added a new section this month — consumer voices. If you have any news to add […]

AxleHire CEO Goes Deep into Delivery Experience

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If you think the retail industry is overwhelmed at this time of the year, when the holidays take center stage, try working in the shipping industry. Raj Ramanan is CEO of AxleHire, a last-mile shipping service for e-commerce retailers, touts its “Amazon-like” service experience of next-day and same-day delivery as desired. And satisfaction goes right […]

What Content Marketers Can Expect in 2024

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Productsup is a P2C (product-to-consumer) platform that processes the flow of content about more than two trillion items a month across upwards of 2,500 marketing and retail channels for enterprise customers around the world, including IKEA, ALDI, and Sephora. Its goal is to help companies overcome commerce complexity to deliver consistent product information and a […]

How Retailers are Keeping the Grinch from Stealing This Holiday Season

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Sadly, it’s not just the Grinch ruining the holidays for many retailers. It’s thievery. Last year, about $112B was lost to various types of retail crime, including shoplifting, flash mobs, and organized crime. Technologies, including AI-based video at point-of-sale,  sensory heat maps, cash automation technology, and autonomous security robots, are helping retailers prevent, spot, and […]

What’s Entertainment? Agency VP Nick Dan-Bergman Reveals New Research

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LaneTerralever, a full-service marketing and digital experience agency that works with a wide range of attractions and entertainment destinations (as well as the gaming industry), just completed a research report that provides insights into what today’s consumer is looking for in location-based entertainment and experiences. We don’t typically think of attractions (like amusement parks or […]

What Google At Peak Search Means for Marketers

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For Q3 2023 earnings, Google reported a shortfall on cloud revenue and that their US core advertising / search business over delivered to make up part of the difference. So how has Google become this dependent on non-advertising revenue streams to achieve future growth targets and how much longer can they go back to the […]

Keep an Eye on C-Stores (Both on and Off the Road!)

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As we’ve previously covered, the traditional C-stores (convenience store) used to be that corner deli where you could pick up snacks, soft drinks, or smokes or the stop along the highway where you gassed up, took a hygiene break and grabbed something sugary to tide you over on the road. Consumers are starting to head […]

BrightLocal Report : How Consumers Find Local Businesses

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When business owners and marketers need to ensure their business information is correct and consistent for thousands of locations, they might do well to first consult the BrightLocal Local Business Discovery and Trust Report 2023 for guidance. To Sammy Paget, Content Marketing Manager at BrightLocal, trust is at the heart of a high level of […]

Measuring the Return on SEO: ROSS and the Future of Organic Search

Measuring the Return on SEO: ROSS and the Future of Organic Search

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There’s an irony at the heart of organic search. For users, searching is one of the most natural, rapid, and reliable digital experiences one can have. You ask questions and expect the best answers in return—instantly. For users, a search could not be simpler. For brands, however, it’s been a little more complicated. Historically, it’s […]

Samba TV : Voters Becoming Harder to Reach with Political Advertising

Samba TV : Voters Becoming Harder to Reach with Political Advertising

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A recently released report from Samba TV and global research firm HarrisX predicts that voting blocks in the Gen Z and Millennials cohorts will be very hard to reach with political advertising next year. The Guide to Political Advertising: 2024 Report, the culmination of an analysis from a survey and proprietary data from Samba TV, […]

Steak & Ale Makes a Brand Comeback

Steak & Ale Makes a Brand Comeback

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We’ve written before about “nostalgia” brands and those franchise businesses that have survived 50+ years.  Steak & Ale would seem to fit right in there. Steakhouses are alive and well despite the surge in plant-based dining! So we weren’t totally shocked that Steak & Ale, a business created in 1966, is priming (pun intended) for […]

Unlocking Marketing Success: The Power of ID Resolution

Unlocking Marketing Success: The Power of ID Resolution

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In the ever-evolving digital landscape, the customer journey takes center stage as brands strive to craft compelling marketing and advertising campaigns. However, the abundance of customer data, often scattered across various identifiers like web browsers, mobile apps, and in-store interactions, poses a significant challenge Without the right tools and systems in place, this data fragmentation […]

Marketing Lessons from Build-A-Bear

BOOM: Lessons from Build-A-Bear

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Stuffed bears have been around since 1903 and became a multi-million dollar business. Despite the popularity of electronic gadgets, VR, AR, and AI, the simple toy lives on! In fact, according to a recent Retail Dive article, Build-A-Bear is on the upswing and has major deals with big brands like Marvel, the NFL, Disney, and […]

Claravine Aims to Revolutionize Marketing Data Management

Claravine Aims to Revolutionize Marketing Data Management

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Claravine recently unveiled Claravine AI, a suite of solutions designed to redefine how marketing teams approach data management. This new offering, fueled by proprietary technology, promises to empower marketing teams with unprecedented control and insight into marketing taxonomy and metadata. By fostering collaboration across the content supply chain and automating the classification of creative assets, […]

DevHub Mark Michael Speaks About Today's Franchise and Tech

Mark Michael Speaks About Today’s Franchise and Tech

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DevHub CEO and Founder Mark Michael describes his company as the “torso” of the franchise brand ecosystem. DevHub specializes in building front-end websites that power the entire franchisor-to-franchisee-to-consumer experience. Their technology has more than 75 integrations with other commonly used platforms, and he often speaks about the power of human relationships in solving problems and […]

Compliant Launches Publisher Platform to Combat Illegal Data Sharing

Compliant Launches Publisher Platform to Combat Illegal Data Sharing

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In response to the pressing issue of illegal data sharing on digital publishing platforms, Compliant, a leading data compliance technology company, has introduced a new publisher platform. This platform utilizes advanced AI, termed Compliant Audit Technology, to identify and eradicate compliance risks and vulnerabilities within a publisher’s site. The move follows alarming findings by Compliant, […]

Conversational Commerce: The Next Frontier in Personalized Customer Journeys

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In the fast-evolving landscape of e-commerce, a renewed emphasis on personalization has reshaped customer experiences. Guided shopping, propelled by tools like chatbots and quiz platforms, has become commonplace. Now, as cutting-edge AI and machine learning technologies come into play, a new frontier emerges in the form of conversational commerce. But what exactly is conversational commerce, […]

AppsFlyer Fortifies Privacy-Focused Analytics with devtodev Acquisition

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The recent acquisition of devtodev by AppsFlyer, a global leader in marketing measurement, attribution, and data analytics, has sent ripples through the industry. In a discussion with Oren Kaniel, AppsFlyer CEO and Co-founder, he shed light on the significance of this acquisition, emphasizing how it positions AppsFlyer as the pioneer in analytics within the newly […]