BOOM: Dina Mitchell Launches a Gluten-Free MULO Brand
Dina Mitchell was the brain behind The Tropical Smoothie Café brand in Nevada and Southern California. Starting with only 23 locations, the brand grew to 1,300 and Mitchell’s stores clinched several Franchise of the Year awards and she became the Area Developer of the Year. After fifteen years of growth (including a $22 million year) […]
Digital Advertisers Suit-Up for the Big Game
Is Super Bowl LVIII in Las Vegas REALLY almost here? Yep. On February 11th, teams (and the digital advertisers that leverage the game) will run onto the field and play to win. As we know, Super Bowl advertising has transformed from the early days of big 60-second TV spots to fully integrated campaigns that are […]
4 Bites of the CosMc’s Launch
Trade and consumer media was buzzing last week with news of the new brand launched by 68-year-old McDonald’s. This new beverage brand, CosMc’s, (that also serves a limited food menu) declares on its website: “At CosMc’s, you’ll find exactly what you need to take you to your happy place. And you’ll feel rejuvenated by more […]
Retail 2024: What’s Hot?
It’s that time of year. The predictions for the next 365 days have started popping up throughout business and consumer media. But what about retail? We’ve seen some major retailers file for bankruptcy this year. Many of them have been covered in the BOOM & BUST series in Street Fight and we’ll continue to analyze these […]
Perion Network Completes Strategic Acquisition of Hivestack, Elevating DOOH
Perion Network Ltd. (NASDAQ and TASE: PERI) recently finalized its acquisition of Hivestack Inc., a prominent player in the programmatic Digital Out of Home (DOOH) space. Tal Jacobson, CEO of Perion, provided Street Fight with insights into the strategic move and its implications for the company’s growth trajectory. DOOH advertising transforms public spaces into experiences, […]
BOOM: PERi-PERi
Although burgers and pizza remain mainstays of the multi-location (MULO) ecosystem and the fast food chicken market is estimated at more than $59B, new cuisines and variations are coming to the fast casual world. Nando’s PERi-PERi chicken is now a popular alternative. The first Nando’s PERi-PERi opened its doors in 1987 in Johannesburg, South Africa, […]
Broadsign Enters Partnership with Zitcha
Broadsign, a SaaS digital marketing platform, works with retailers globally to plan and deliver content across in-store display screens, including for stores like Auchan, Ahold Delhaize, Coles, and Woolworths. Now, it’s taking its capabilities a step further by entering into a partnership with Zitcha By partnering with Zitcha, a retail media platform, Broadsign will help […]
The Gift of Attention: Mobile Gaming Influence on Holiday Advertising
If advertisers looked inside their ad budget stockings this holiday season, they’d find that Santa left a prime opportunity to capture the attention of their target audiences through mobile gaming. US consumers spend more daily time on mobile games (28 minutes) than any major social network. Overall, people spend about 11% of their mobile time […]
Building MULO Grocery Loyalty via Innovative New Approaches
Consider how YOU shop at your local grocery store (if you visit them yourself versus ordering staples online). Many of us view grocery stores as a commodity. Perhaps we frequent one or two local stores based on proximity, selection, or prices. We get coupons (either in the mail or digitally) and may be swayed to […]
Marketing Innovator Hummingbirds Raises $3.3m
Des Moines, Iowa-based Hummingbirds has successfully raised $3.3 million in a recent venture round, just a year after its initial $1 million funding. CEO Emily Steele, along with COO Charise Flynn, founded Hummingbirds in 2022 with a unique approach to hyperlocal influencer marketing. Unlike traditional influencer marketing platforms, Hummingbirds connects brands with local individuals in […]
Advertisers Can Learn from Political Marketers
Political advertising can be viewed as the north star for B2B and B2C marketers. In politics, voter outreach and paid advertising campaigns are building towards the ultimate one-day sale event – Election Day. From crafting campaigns around tentpole events and timely big moments, to planning ahead from a budgeting perspective, political marketers know how to […]
Adomni, TikTok, and Screen Power
Jonathan Gudai is the co-founder and CEO of Adomni, which has developed a state-of-the-art platform that enables digital marketers at brands and agencies to make smarter and faster media buys on screens in the real world. Adomni has connected 37 screen types ranging from large format digital billboards to digital screens in retail locations, gyms, bars/restaurants, and more. […]
Enhancing Customer Engagement: Vericast and MessageGears Collaborate
Vericast NXTDRIVE and MessageGears have strategically collaborated to redefine customer engagement, promising a seamless solution that delivers scalability, speed, and efficiency. Set to launch early next year, NXTDRIVE represents a customer data marketing platform (CDMP) designed to elevate brand communications through personalized messaging across various channels, including email, short message service (SMS), and push notifications. […]
Sheeva.ai and Visa To Enable In-Vehicle Payments
Visa has joined the in-vehicle payment revolution. The brand’s heritage is in plastic credit cards, but for quite some time, it’s been a sophisticated global digital-payments platform. Its Visa Acceptance Solutions division has entered a partnership with Sheeva.ai, which enables digital payments using network tokens activated from the dashboards inside vehicles. “Network tokens are the […]
Sneak Preview: Holiday Season 2023 Retail Sales
Black Friday and Cyber Monday are behind us. A lot of shopping and feasting still remains. But Street Fight wants to glimpse what retail sales have seen so far and what you might expect in the shopping and eating days until the end of 2023. What’s especially interesting is that in-person shopping seemed to take […]
The MULO Dozen: November Brands in Review
As we wind down 2023 and head into the holidays, here are some of the latest happenings among MULO (multi-location) brands. Because consumer sentiment and social media buzz can have a huge impact on brand reputation and sales, we’ve added a new section this month — consumer voices. If you have any news to add […]
AxleHire CEO Goes Deep into Delivery Experience
If you think the retail industry is overwhelmed at this time of the year, when the holidays take center stage, try working in the shipping industry. Raj Ramanan is CEO of AxleHire, a last-mile shipping service for e-commerce retailers, touts its “Amazon-like” service experience of next-day and same-day delivery as desired. And satisfaction goes right […]
What Content Marketers Can Expect in 2024
Productsup is a P2C (product-to-consumer) platform that processes the flow of content about more than two trillion items a month across upwards of 2,500 marketing and retail channels for enterprise customers around the world, including IKEA, ALDI, and Sephora. Its goal is to help companies overcome commerce complexity to deliver consistent product information and a […]
How Retailers are Keeping the Grinch from Stealing This Holiday Season
Sadly, it’s not just the Grinch ruining the holidays for many retailers. It’s thievery. Last year, about $112B was lost to various types of retail crime, including shoplifting, flash mobs, and organized crime. Technologies, including AI-based video at point-of-sale, sensory heat maps, cash automation technology, and autonomous security robots, are helping retailers prevent, spot, and […]
What’s Entertainment? Agency VP Nick Dan-Bergman Reveals New Research
LaneTerralever, a full-service marketing and digital experience agency that works with a wide range of attractions and entertainment destinations (as well as the gaming industry), just completed a research report that provides insights into what today’s consumer is looking for in location-based entertainment and experiences. We don’t typically think of attractions (like amusement parks or […]