Street Fight Kicks Off 2nd Annual Local Visionary Awards

Share this:

Have you got the goods to take home a belt? For five-plus years, we have tracked the evolution of local, from the trendy daily deals then to the trendy chatbots today. Local is continuously inventing and innovating, and for the second year in a row, we’re honoring the best of these developments with our Local Visionary Awards.

Street Fight Daily: News Sharing Remains Low-Tech, DoorDash CEO’s Crowded Sector

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pew: Most News Sharing Remains Low-Tech, Offline… DoorDash CEO: Food Delivery Winner Will Be Best Service, Not Biggest Brand… The Athletic Brings Subscription-Based Local Sports Coverage to a City Near You…

Street Culture: Seattle Food Startup Delivers Culture to Chef Partners

Share this:

When building trust and loyalty with both customers and employees, the company mission is a backbone often referred back to for consistency and clarity. Food ordering/delivery startups Lish’s three company values are the focus on the customer, quality, and variety, says CEO Aakhil Fardeen.

LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

Share this:

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Pinterest, Danone + INRIX, KWIK, Dolce & Gabana, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore.

Street Fight Daily: Lyft Launches Luxury Service, Localytics Integrates with Oracle

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Launches Premier, Poaches Uber Employees to Get It Running… Localytics Integrates with Oracle for Omnichannel Marketing… Uber Raises $1.15 Billion From First Leveraged Loan…

Life After Patch: Finding Success in Community Publishing as a One-Person Operation

Share this:

Two years ago, Aol’s sale of Patch to Hale Global prompted a number of the company’s former editors to found their own independent sites. Michael Dinan, who had held major Patch posts in suburban Connecticut, was one of them. In this Q & A, we see how he and NewCanaanite.com are faring.

Street Fight Daily: Gannett Acquires Jersey Papers, Walmart Responds to Apple Pay

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Buys the Bergen Record and Other New Jersey Papers… Walmart’s Answer to Apple Pay is Now Available in All Walmart Stores… Used-Car Mobile Marketplace, Shift, Launches…

7 Ways Booking Platforms Can Utilize Location Technology

Share this:

Booking vendors use location technology to personalize and streamline the online scheduling experience for consumers. This, in turn, benefits the businesses that use these platforms because it makes their clients more likely to schedule more frequent appointments.

Street Fight Daily: Angie’s List Strikes Paywall, Google Maps Enables SMB Discovery

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List is Now Free, and What That Means for SMBs and Local Search… Google Maps Makes It Easier to Find Local Businesses On Your Route… Square and Facebook Serve Up Offline Attribution for an Ohio Eatery…

Why Enterprise Marketers Are Such an Elusive Market

Share this:

A new report based on insights collected from 200 executives at some of the biggest brands and retailers, reveals a lingering preference for traditional media over digital. But it offers a glimmer of hope where it shines a light on the pain points that are keeping digital from realizing its full potential with enterprise marketers…

10 Reasons That On-Demand Services Fail

Share this:

Hundreds of startups have flooded the market with “Uber for X” models in the past few years, but the landscape in 2016 is filled with just as many failures as successes. We asked some of those that have found success to map out the potential pitfalls that they and other have encountered along the way.

Street Fight Daily: Amazon Boosts Alexa Ordering, What Businesses Need to Know About Chatbots

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shipping Could Be the Next Billion-Dollar Opportunity for E-Commerce Retailers… Survey Says Most Businesses Already Use the Internet of Things… Startups Should Be Watching as the Supreme Court Decides Samsung versus Apple…

Openings and New Hires at Adelphic, ClickBank, Web.com

Share this:

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Serviz, CBS Interactive.

Raise Report: Fresh Funding for Verve, Thrive Market, InVision

Share this:

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new rounds for Condeco, Lystable, Narvar, and Farm Hill.

LBMA Podcast: Facebook, Factual, Uber and Adtile

Share this:

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Adelaide Zoo, MCX, Nesa Solutions, Tywst, Posterscope + Lamar, Verve, Broadsign + TINT, Digerati Magazine.

Street Fight Daily: 80% of News Site Traffic from Facebook/Google, Walmart Expands 2-Day Shipping

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Revamps Alexa Skills to Stay On Top of Smart Home Market… Online News Sites Get 80% of Traffic from Facebook and Google… How Uber and Lyft Have Changed the Game for All Travel Brands…

Why Local News Sponsorships Are More Relevant than Ever

Two Views of Community News — From 30,000 Feet and at Ground Level

Share this:

There are plenty of bad prognostications about the future of the community news business out there. But if you look at what is actually happening company by company, site by site, the view is not universally grim. There are a number of players making serious progress in digital revenue.

Street Fight Daily: Facebook Demotes Publishers on News Feed, Yelp Launches ‘Knowledge’ Platform

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Change News Feed to Focus on Friends and Family, Not Publishers… Yelp Announces Expanding ‘Knowledge’ Social Analytics Platform… Google Launches Two New APIs to Improve App Intelligence and Context…

How Much Do You Know About Your SMB Customers?

Share this:

They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result? The Local Merchant Report…

Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

Share this:

“Advertising is not the hard part; the hard part is getting end users to care about location-based content,” CEO John Coombs told Street Fight. “Proximity and location is about more than push notifications and coupons. It’s really about experiences.”