News & Analysis | Street Fight

News & Analysis

Street Fight Daily: Tommy Bahama’s CEO Talks Local Tech, Consumers Warm to Voice

April 17, 2018April 17, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Brands, Local Perspectives: Tommy Bahama… Report: Consumers Warm to Voice, Demand More Integrated Experiences… Why Tech Firms Get Most of the Money From Programmatic Buys…

News & Analysis

How Mall of America Is Innovating With Local Tech and Talking Robots

April 16, 2018April 14, 2018 by David Hirschman

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Street Fight recently caught up with Sarah Townes, Mall of America’s marketing VP, to discuss the evolution of physical retail, where she’s placing her tech bets, and how location fits into the mix.

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Street Fight Daily: AR/VR Market Grows 72% YOY, How Mall of America Leverages Local Tech

April 16, 2018April 16, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Content Market for Visual, Augmented Reality Hits $3 Billion… Even as Amazon Lurks, Drugstores Double Down on Bricks and Mortar… Is Google Using GDPR As an Excuse to Restrict Publisher and Advertiser Choices?…

News & Analysis

5 Ways to Make Your Startup Culture Stand Out

April 13, 2018April 13, 2018 by April Nowicki

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After three years reporting on “Street Culture,” Street Fight looks back on five ways that company leaders are making their company culture stand out—and some of the best pieces of advice for doing the same at your business.

News & Analysis

Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge

April 13, 2018April 13, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Solution, Foursquare Targets SMB and Startup Markets… Google Poised to Emerge Unscathed from European Antitrust Crackdown… 5 Ways to Make Your Startup Culture Stand Out…

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With New Solution, Foursquare Targets SMB and Startup Markets

April 12, 2018April 12, 2018 by Stephanie Miles

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Riding high off the success of its Places database and Pilgrim SDK, the location intelligence company Foursquare is opening up its location data to the small and mid-size business market.

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FreshLime CEO Talks Data-Powered Marketing for Local Businesses

April 12, 2018April 10, 2018 by Joao-Pierre Ruth

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FreshLime founder and CEO Jay Bean recently reconnected with us to discuss ways small, local, service-oriented businesses can use automation to see better returns on campaigns—even with limited resources.

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Street Fight Daily: Mixed Numbers on Future of M-Commerce, Uber Expands Its Vision

April 12, 2018April 12, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fewer Surveyed Consumers Indicate Buying on Mobile Phones in 2017 than in 2016… Uber CEO Outlines Expanded Mobility Plans… Walmart Joins Forces With Postmates to Combat Amazon…

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A Major Domain Sale Suggests Primacy of Search in Future of MarTech

April 11, 2018April 11, 2018 by Stephanie Miles

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With search now driving more website traffic than social, John Pollard of Donuts Inc. believes the acquisition of Vacation.Rentals is representative of the importance of not only keywords but also domain names for businesses hoping to capture customers’ attention via SEO.

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Placed Study Outlines Viewability’s Impact on Store Visitation

April 11, 2018April 9, 2018 by Stephanie Miles

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A new study measuring the impact of ad viewability, released just this morning, provides hard numbers confirming that viewable ads perform better than non-viewable ads and can boost the bottom line for brands.

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Street Fight Daily: How Much Ad Viewability Matters, IAB Eases In-App Measurement

April 11, 2018April 11, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Placed Study Outlines Viewability’s Impact on Store Visitation… IAB Releases Tool to Ease In-App Ad Measurement… Snap Is Testing Commerce with Discover Publishers…

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SMB Index: In a Bad Month for Public Equity Markets, Local Isn’t Spared

April 10, 2018April 9, 2018 by Shubham Datta

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March saw big declines in the public equity markets. The SCP SMB Index was the least impacted, retreating 4.1% compared to all other major indices, which declined more than 5% during the month.

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Street Fight Daily: Facebook Scandal’s Impact on Local, Retailers Hesitate on Amazon Ads

April 10, 2018April 10, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Apocalypse? What to Monitor… SMB Index: In a Bad Month for Public Equity Markets, Local Isn’t Spared… Some Retailers Averse to Advertising on Amazon…

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Street Fight Daily: Sites Tap Audiences for Product Dev, Restaurants Court Young Customers

April 9, 2018April 9, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Publishers Use Their Audiences to Develop Products… Casual Restaurant Chains Use Tech to Attract Elusive Younger Customers… Facebook Suspends Another Data Firm for Using Cambridge Analytica-Like Tactics…

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Openings and New Hires at Spectrio, Apple, GroundTruth

April 6, 2018April 5, 2018 by Geoff Michener

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Hires and new openings are also popping up at Google, Dropbox, and Factual.

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Raise Report: Salesloft, Nift, Intercom Score New Funding

April 6, 2018April 5, 2018 by Joseph Zappa

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Fastdata.io, Kloudless, Instacart, and Neighbor.

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Street Fight Daily: Brands Wise Up About Location Tech, Google’s Exchange Bidding Exits Beta

April 6, 2018April 6, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Getting More Sophisticated at Using Location Data… Google’s Answer to Header Bidding Is Now Generally Available… Instacart Raises Another $150 Million…

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Toys ‘R’ Us Foot Traffic Analysis Reveals Challenges in Smaller Markets

April 5, 2018April 11, 2018 by Stephanie Miles

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The results of a new foot traffic analysis conducted by the location data firm Factual reveal that Toys “R” Us’ demise, while partly attributable to Amazon’s strength, could just as easily be blamed on stiff competition from within the brick-and-mortar retail market.

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Street Fight Daily: Mobile Payments on the Rise, Facebook Use Unaffected By Scandal

April 5, 2018April 5, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Use of Mobile Payments Up 30%… Facebook Hasn’t Felt ‘Any Meaningful Impact’ As Result of Scandal… How NBC Is Giving Partners the Most Comprehensive Understanding of Their Ad Exposures…

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How Krave Jerky Used First-Party Location Data to Boost Brand Awareness

April 4, 2018April 2, 2018 by Stephanie Miles

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Krave’s success at leveraging InMarket’s location-based marketing solutions offers “proof that high tech strategies aren’t just for high tech brands — all CPGs can take advantage of big data in 2018 in turnkey fashion,” says Dave Heinzinger, inMarket’s vice president of communications.