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News & Analysis

Street Fight Daily: Prime Day, Amazon’s Power, and Local; Google’s Mobile Speed Update and SMBs

July 10, 2018July 10, 2018 by Joseph Zappa

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BIG MOVES AND TOP TAKES IN LOCAL… Prime Day Showcases the Power of an E-Commerce Empire—And What It Means for Local… Why Google’s Mobile Speed Update Smells Like Trouble for Small Businesses… Simpli.fi Reaches Next Level in Precise Location Targeting…

News & Analysis

Foursquare Announces New Chief Revenue Officer, Liz Ritzcovan

July 10, 2018July 10, 2018 by Joseph Zappa

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Ritzcovan’s mission will center on “client centricity.” She’ll be tasked with optimizing Foursquare’s relationships with its clients as the company seeks to make the case that its suite of resources for brands looking to connect the digital and physical worlds is both comprehensive and indispensable.

News & Analysis

Restaurant Management Platform Toast Raises a Whopping $115 Million

July 10, 2018July 10, 2018 by Joseph Zappa

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Restaurant management platform Toast is announcing a $115 million Series D this morning. Courtesy of T. Rowe Price Associates, the round values Toast at $1.4 billion.

News & Analysis

Simpli.fi Reaches Next Level in Precise Location Targeting

July 10, 2018July 10, 2018 by Stephanie Miles

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As of this morning, advertisers using Simpli.fi’s programmatic advertising platform will have access to Addressable Geo-Fencing, a solution that Simpli.fi’s vice president of marketing Ryan Horn says is the next logical step in the localization and personalization of programmatic advertising.

News & Analysis

Prime Day Showcases the Power of an E-Commerce Empire—And What It Means for Local

July 10, 2018 by Joseph Zappa

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Prime Day underscores Amazon’s power in the retail market because it compels the over 100 million consumers who pay for that service to make the most of their investment by purchasing directly from Amazon. Local businesses are hardly in a position to compete.

News & Analysis

Why Google’s Mobile Speed Update Smells Like Trouble for Small Businesses

July 10, 2018July 10, 2018 by Joseph Zappa

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The murky guidelines surrounding just whom and how many people and sites the mobile speed update may affect—and how exactly businesses in the line of fire are to amend unsatisfactory practices—spells potential trouble for small businesses.

News & Analysis

Groupon Reportedly Puts Itself on the Market

July 9, 2018 by Joseph Zappa

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Groupon, the early pioneer in local deals that was once valued at as much as $16 billion, is on an avid hunt for a buyer, Recode reported this weekend. Executives and banking representatives at Groupon have reportedly been pursuing potential targets.

News & Analysis

TVadSync and Unacast Partner for Cross-Platform TV/Digital Attribution

July 9, 2018July 9, 2018 by Joseph Zappa

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Unacast’s location data will allow TVadSync to prove with unprecedented accuracy that the campaigns it manages across TV and digital platforms are indeed driving exposed audiences to make purchases at brick-and-mortar stores.

News & Analysis

Street Fight Daily: Groupon Puts Itself on the Market, Google Demoting All Slow Sites

July 9, 2018July 10, 2018 by Joseph Zappa

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The latest in local and hot takes on tech & marketing… Groupon Reportedly Puts Itself on the Market… Google Speed Update Is Now Being Released to All Users… Some of London’s Top Retailers Call for a Sales Tax on ‘Largely Online’ Rivals…

News & Analysis

SMB Index Declines Slightly Over the Course of a Volatile June

July 7, 2018July 7, 2018 by Shubham Datta

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June was a volatile month in the public markets, which saw the SurePath SMB Index give back 1.1%, after climbing 7.9% in May. Web.com led last month’s winners, leading the index with 31.5% growth in market cap following news of an acquisition offer.

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In Case You Missed It: Facebook Axed a Post on This Founding U.S. Document Last Week

July 7, 2018July 7, 2018 by Joseph Zappa

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The anniversary of its home country’s birth was not without incident for Facebook, which attracted attention for automatically striking down a post, flagged as hate speech, containing the words of the Declaration of Independence.

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Google Faces Heat After Automated Threat to Shut Down a Cloud Client’s Project

July 7, 2018July 9, 2018 by Joseph Zappa

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This week’s tech giant in hot water? Google, whose abuse-prevention system apparently shut down and threatened to delete a Cloud client’s project in three days due to perceived misdoing on the client’s part.

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Some of London’s Top Retailers Call for a Sales Tax on ‘Largely Online’ Rivals

July 6, 2018July 9, 2018 by Joseph Zappa

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Under the banner of The New West End Company, the several-hundred-strong collective of some of the U.K. capital’s top retailers is lobbying for a 1% sales tax on primarily online retailers to parallel the property-linked taxes they already pay.

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Openings and New Hires at Arrivalist, Lotame, Get Five Stars

July 6, 2018July 7, 2018 by Geoff Michener

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Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yelp, Hootsuite, and dataxu.

News & Analysis

Raise Report: Cordial, b8ta, Cerebri AI Secure New Funding

July 6, 2018July 7, 2018 by Joseph Zappa

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Pared, Puppet, Trax, and Airwallex.

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Street Fight Daily: Amazon Is On Pace to Forge a Triopoly; Cracks in Mobile Data Ecosystem

July 6, 2018July 6, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is On Pace to Forge a Triopoly, and Advertisers Should Be Scared… Mobile Marketers Struggle With Data Quality Management… Openings and New Hires at Arrivalist, Lotame, Get Five Stars…

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Street Culture: Ibotta’s Growth Teaches CEO to Make Cultural Expectations Explicit

July 5, 2018February 10, 2021 by April Nowicki

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“Younger employees are increasingly looking for mission-driven approaches in their work,” says Bryan Leach, founder and CEO of Ibotta. “They want to go someplace where they will get better and have someone to help them become the best version of themselves.”

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Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services

July 5, 2018July 5, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Can’t Be Forced to Take Down Allegedly Libelous Reviews… Amazon’s Will Supersize Its Second Grab-and-Go Grocery Store in Seattle… Programmatic Guaranteed: A Chance to Rethink Publisher Growth…

News & Analysis

Street Fight Daily: Brands Unsettled by Drama at Facebook; IPG Buys Acxiom Marketing Solutions

July 3, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands More Skeptical of Facebook than SMBs in Wake of Controversies… Acxiom Marketing Solutions Group Sold to IPG; Future of Its SMB Listings Unclear… Gmail App Developers Have Been Reading Your Emails…

News & Analysis

Kroger’s Efforts to Connect Online & Offline Experiences Set Standard for Supermarkets

July 3, 2018July 3, 2018 by Stephanie Miles

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In order to find out more about how the ambitious digital efforts of America’s largest supermarket chain are boosting Kroger’s bottom line, helping the company exceed analyst expectations with a $2 billion profit on revenue of $37.5 billion, we spoke to Ed Kennedy, senior director of commerce at the global software firm Episerver.