Street Fight Daily: Beacons Retarget Ads, Mobile Wallets Eye Loyalty
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now Advertisers Can Use Beacons To Make The Shoes You Were Looking At Inside A Physical Store Follow You Around The Internet (Business Insider)… The Next Step for the Mobile Wallet? Loyalty Programs (Wall Street Journal)… Let’s Stop Laughing At Groupon (Fortune)…
Street Fight Daily: Expedia Buys Travelocity, Private Equity Eyes Digital First
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Expedia Buys Travelocity, Merging Two of the Web’s Biggest Travel Sites… Cerberus, Apollo Bidding for Digital First Media (Capital New York)… For Digital, SMBs Need Somebody—and Money—to Lean On (eMarketer)…
Street Fight Daily: Uber Paves Way to IPO, GM Sells Ads In Cars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Closes $1.6 Billion in Financing (New York Times)… GM Is Beaming Advertisements Into Your Car (Fast Company)… Sensory Marketing Is the Next Frontier in Mobile Advertising (AdAge)…
Street Fight Daily: Amazon Folds Mobile Wallet, Yahoo’s Search Bump
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Amazon To Fold Its Mobile Wallet App Beta On Wednesday (CNet)… Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New ComScore Data (Search Engine Land)… NYC City Council Showdown on Airbnb Rentals on the Agenda (Skift)…
Street Fight Daily: Twitter Buys ZipDial, Porch Nabs $65 Million
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Twitter Buys Indian Mobile Marketing Startup (Time)… SoftBank Emerges As The Biggest Challenger To Uber (TechCrunch)… Marketers Claim to Be More Mobile Than We Might Think (MediaPost)…
Street Fight Daily: Google Eyes Softcard, Lyft Seeks Mega-Funding
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is In Talks With Mobile Payments Company Softcard (TechCrunch)… Lyft Seeking New Mega-Funding to Battle Uber (Recode)… Are Facebook And Yelp Losing The Support Of Small Businesses? (Pando)…
Street Fight Daily: Bud Light On-Demand, Google Adds Events
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AB InBev Launches App For One-hour Home Delivery Of Beer (MarketWatch)… Google Makes It Easier To Buy Tickets For Live Events, Straight From Search Results And Maps (The Next Web)… With The Booking Now App, Booking.com (aka Goliath) Just Arrived To The Last-Minute Hotel Game (Pando)…
Optimizing Your Pay-Per-Call Campaign
Basic pay-per-call campaign optimization strategies run the gamut from scheduling ad play according to hours of operation to selecting the most accurate categories for ads to play in. These optimization strategies help increase both the volume of calls that a business receives and the duration of those calls…
Street Fight Daily: Microsoft’s Square Competitor, Moovit Raises $50M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft, PayPal Team Up for Mobile POS for SMBs(eWeek)… Moovit Raises $50M To Scale Its Public Transit App, Goes Up Against CityMapper (TechCrunch)… Facebook Ad Clicks Are Shifting to Mobile, so Why Aren’t Conversions? (AdWeek)…
Street Fight Daily: Marketers Spend On Social, Clinkle Pivots (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 70% Of Marketers Plan To Boost Social Spending In 2015 (Marketing Land)… Clinkle Pivots From Its Soured Brand To “Treats” For Sharing Discounts (TechCrunch)… How Zomato Plans To Eat Yelp’s Lunch In America (Quartz)…
Street Fight Daily: Zomato Buys Urbanspoon, Ford Opens Dashboard
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Zomato Food Portal Buys Urbanspoon to Expand in U.S. (Businessweek)… With Applink 3.0, Ford Lets You Choose Your Navigation App (GigaOm)… 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective (Street Fight)…
Street Fight Daily: TripAdvisor Targets OpenTable, Cracks In The Geoweb
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Line Launches A Taxi Booking Service In Japan Because Chat Apps Have Become Platforms (TechCrunch)… TripAdvisor Goes on a Dining Reservations Binge With Acquisition of Iens (Skift)… Cracks In The Digital Map: What The ‘Geoweb’ Gets Wrong About Real Streets (Guardian)…
Infographic: Here’s How National-to-Local Gets Done
You start with objectives at the national level, learn and tweak based on data feedback on the ground, and just make sure there’s constant and immediate communication between the two sides. The cloud offers the easiest and most flexible way to do that. This cloud layer might be called the “Local Service Layer. Here’s how it works…
Street Fight Daily: Shakeout in Ad Tech, Trulia Partners With Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Burst of M&A in Online Advertising as Shakeout Begins (Wall Street Journal)… Trulia + Uber = Solution to Problem You Didn’t Know You Had (Boston)… How Shazam Is Going From Music To Retailers With Augmented Reality And Wearable Integration (The Next Web)…
Street Fight Daily: FTC Clears Yelp, Meredith’s Mobile Play
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Yelp Says FTC Has Dropped Inquiry Into Its Reviews (Fortune)…Go Local Or Go Home: Meredith Corporation Gets Serious About Location (AdExchanger)… Grubhub CEO Gives Himself A Performance Review, After A Whirlwind Year (Fortune)…
Street Fight Daily: Apple Watch’s Hyperlocal Ads, GM Eyes Local Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Apple Watch Will Deliver ‘Hyper-Local’ Ads On Your Wrist (Business Insider)… GM Turning Its Cars Into Rolling (Local) Search Engines (Search Engine Land)… Secret Wants To Be The Stream Of Consciousness For Live Events, Starting With CES (TechCrunch)…
Street Fight Daily: Apple’s Beacon Project, Why Food Trucks Won
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Food-Truck Tacos Come Courtesy of Twitter and the iPhone, Economists Say (Wall Street Journal)… Here’s A New Look At Apple’s Own iBeacon (GigaOm)… The ‘On-Demand Economy’ Is Reshaping Companies And Careers (Economist)…
Street Fight Daily: Carmakers Rethink Dashboards, GrubHub’s Growth Prospects
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Carmakers Take a Hint From Tablets (New York Times)… GrubHub Positioned For Gains, Growth And Even An Uber Partnership, Analyst Says (Forbes)… How Dentsu’s Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor (Ad Exchanger)…
Hyperlocal Execs’ 2015 Predictions (Part Two): Cir.cl, xAd, Yodle, VendAsta
As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We ran the first installment of their responses yesterday — now here are the rest…