Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FTC Staff Wanted to Sue Google for Ripping Off TripAdvisor and Yelp (Skift)… Has Google Perfected the Retail Search Ad With Its Local Inventory Offering (AdWeek)… 45% Of Offline Retail Sales Will Be Web-Influenced By 2020 (Forrester)…

Street Fight Daily: Apple Pay’s Slow Growth, Postmates Delivers Starbucks

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 85% Of iPhone 6 Owners In The U.S. Haven’t Bothered Trying Apple Pay, Study Claims (VentureBeat)… Starbucks Delivery Is Real and It’s Coming to Seattle and the Empire State Building (Recode)… GoDaddy’s IPO To Value Web Hosting Company At $2.87 Billion (Reuters)…

Street Fight Daily: Uber Opens API, DoorDash Raises $35M

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Gives Outside Vendors Ability To Request Rides (USA Today)… DoorDash Raises New VC From Kleiner Perkins (Fortune)… Local Marketer LocalVox Buys MarketMeSuite So Social Management Can Become A To-Do List (VentureBeat)…

Street Fight Daily: Pinterest’s $11B Valuation, Google Now Opens Up

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Raises $367 Million, Pushing It Past $1 Billion Raised In All (TechCrunch)… An Open Google Now Is About To Make Android Super Smart (Wired)… Google Maps Upends Primary Data Suppliers – YP.CA Is Out (Blumenthal)…

Street Fight Daily: Square Kills Order, Facebook Buys The Find

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… .Square Kills Square Order, the Food Pickup App That Was Square Wallet 2.0 (Recode)… Facebook Acquires Shopping Search Engine, TheFind (Marketing Land)… Snapchat Launches Local Channel for New Yorkers (AdWeek)…

Street Fight Daily: GoDaddy Resumes IPO Push, Google’s Local “Snack Pack”

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…All systems go for GoDaddy IPO (Street Fight)… Google Local Pack Displaying Logos In Web Search Results (Search Engine Land)..
You Don’t Have to Geotag Your Tweets to Give Away Your Location (Observer)…

Street Fight Daily: Lyft Raises $530M, Google’s New Stores

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Lyft Has Raised $530 Million In Series E Funding Led By Rakuten, Is Now Valued At $2.5 Billion (TechCrunch)… Local “Google Shops” Present New SMB-AdWords Opportunity (Local Search Insider)… Square Buys Payment Hardware Maker Kili Technology (ZDNet)…

Street Fight Daily: Facebook’s New Listening Tool, Starbucks Orders Ahead

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyWhat Are Facebook Users Talking About? Advertisers Can Now Find Out. (Recode)… Starbucks Expands Mobile Ordering (TechCrunch)… Google Accidentally Reveals Its Own Mobile Events App (TechCrunch)…

Street Fight Daily: MaxPoint’s Shaky IPO, Square Eyes Small Business

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyAd Tech’s Rough Ride on Wall Street Continues With Latest IPO (AdAge)… The Payment Start-Up Square Expands Its Reach Into Small Businesses (New York Times)… Eddy Cue: Here’s how Apple Pay works on an Apple Watch (CNet)…

Street Fight Daily: Investors Eye Craigslist Killers, Google’s New Insurance Site

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyInvestors Are Drooling Over Two New Craigslist Competitors. One Might Raise $100 Million (Recode)… Google Introduces Long-Anticipated Insurance Shopping Site (New York Times)… Researchers Can Work Out Your Location Based On Who You Talk To On Twitter (Business Insider)…

Our New Look!

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Some keen observers may have noticed that Street Fight got a new look this week. We widened the page, added a topical top nav, and put a lot more content on the homepage. In essence, we brought to the surface all of the areas of disruption in local that we’ve been tracking for four years…

Street Fight Daily: Wal-Mart Ditches Google, Legacy Media Still Owns News

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google, Wal-Mart Part Ways Over Local Shopping Ads (Wall Street Journal)… New Pew Report: In Cities Big And Small, Readers Still Rely On Traditional Media For Local News (Nieman Lab)… Vistar, Instantly Partner For OOH Measurement (MediaPost)…

Street Fight Daily: Nextdoor’s Billion Dollar Valuation, SXSW Embraces Beacons

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Nextdoor Social Network Digs Deep Into Neighborhoods (New York Times)… SXSW to Get (More) Social With the Help of iBeacons (Recode).. YP Automates Local And Mobile Search Buys For National Brands (MediaPost)…

Street Fight Daily: PayPal Buys Paydiant, Uber Launches Magazine

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…PayPal to Pay $280 Million for Paydiant to Help Retailers Compete With Apple Pay (Recode)… Uber Launches A Magazine To Make Nice With Its Drivers (Wired)… Google City Searches Now Include Hotel Booking Info In Knowledge Graph (Search Engine Land)…

Street Fight Daily: Airbnb’s Next Mega-Round, Samsung Debuts Mobile Payments

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Airbnb Is Raising A Monster Round At A $20B Valuation (TechCrunch)… Samsung Actually Stands A Fighting Chance In Mobile Payments (Quartz)… Uber Discloses Data Breach That May Have Affected 50,000 Drivers (GigaOm)…

Choosing the Right Bid Strategy in a Pay-Per-Call Campaign

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In order to build efficient pay-per-call campaigns, businesses have to decide on the bid strategies most suited to their industries and goals. Some of these may be borrowed from pay-per-click approaches, but there are additional ways to optimize for pay-per-call success…

Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Brings Ads to the Google Play Store (Recode)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)…

Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Will Launch Android Pay At I/O In May (Ars Technica)… Drones Overhead In L.A.’s Valley Are Tracking Mobile Devices’ Locations (VentureBeat)… Bigcommerce, Square Partnership Offers Omnichannel To SMBs (ZDNet)…

Street Fight Daily: Facebook Gaining With Small Biz, Google Tests ‘Local Chat ‘

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses (AdWeek)… Google Search Tests “Chat” Button In Local Business Box (TechCrunch)… GoDaddy Takes Another Step To IPO (USA Today)…

Street Fight Daily: Google Buys Softcard, GrubHub President To Exit

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Strikes Mobile Payments Deal With Big Wireless Carriers, Buys Softcard Technology (Recode)… GrubHub’s No. 2 Heading For The Exit (Crain’s Chicago Business)… Thumbtack Adds Big Name Design And Engineering Execs To Oversee Big Growth (TechCrunch)…