Building MULO Grocery Loyalty via Innovative New Approaches

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Consider how YOU shop at your local grocery store (if you visit them yourself versus ordering staples online). Many of us view grocery stores as a commodity. Perhaps we frequent one or two local stores based on proximity, selection, or prices. We get coupons (either in the mail or digitally) and may be swayed to […]

Adomni, TikTok, and Screen Power

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Jonathan Gudai is the co-founder and CEO of Adomni, which has developed a state-of-the-art platform that enables digital marketers at brands and agencies to make smarter and faster media buys on screens in the real world.  Adomni has connected 37 screen types ranging from large format digital billboards to digital screens in retail locations, gyms, bars/restaurants, and more. […]

Sneak Preview: Holiday Season 2023 Retail Sales

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Black Friday and Cyber Monday are behind us.  A lot of shopping and feasting still remains.  But Street Fight wants to glimpse what retail sales have seen so far and what you might expect in the shopping and eating days until the end of 2023. What’s especially interesting is that in-person shopping seemed to take […]

The MULO Dozen: November Brands in Review

The MULO Dozen: November Brands in Review

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As we wind down 2023 and head into the holidays, here are some of the latest happenings among MULO (multi-location) brands. Because consumer sentiment and social media buzz can have a huge impact on brand reputation and sales, we’ve added a new section this month — consumer voices. If you have any news to add […]

How Retailers are Keeping the Grinch from Stealing This Holiday Season

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Sadly, it’s not just the Grinch ruining the holidays for many retailers. It’s thievery. Last year, about $112B was lost to various types of retail crime, including shoplifting, flash mobs, and organized crime. Technologies, including AI-based video at point-of-sale,  sensory heat maps, cash automation technology, and autonomous security robots, are helping retailers prevent, spot, and […]

What’s Entertainment? Agency VP Nick Dan-Bergman Reveals New Research

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LaneTerralever, a full-service marketing and digital experience agency that works with a wide range of attractions and entertainment destinations (as well as the gaming industry), just completed a research report that provides insights into what today’s consumer is looking for in location-based entertainment and experiences. We don’t typically think of attractions (like amusement parks or […]

Keep an Eye on C-Stores (Both on and Off the Road!)

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As we’ve previously covered, the traditional C-stores (convenience store) used to be that corner deli where you could pick up snacks, soft drinks, or smokes or the stop along the highway where you gassed up, took a hygiene break and grabbed something sugary to tide you over on the road. Consumers are starting to head […]

Steak & Ale Makes a Brand Comeback

Steak & Ale Makes a Brand Comeback

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We’ve written before about “nostalgia” brands and those franchise businesses that have survived 50+ years.  Steak & Ale would seem to fit right in there. Steakhouses are alive and well despite the surge in plant-based dining! So we weren’t totally shocked that Steak & Ale, a business created in 1966, is priming (pun intended) for […]

Marketing Lessons from Build-A-Bear

BOOM: Lessons from Build-A-Bear

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Stuffed bears have been around since 1903 and became a multi-million dollar business. Despite the popularity of electronic gadgets, VR, AR, and AI, the simple toy lives on! In fact, according to a recent Retail Dive article, Build-A-Bear is on the upswing and has major deals with big brands like Marvel, the NFL, Disney, and […]

DevHub Mark Michael Speaks About Today's Franchise and Tech

Mark Michael Speaks About Today’s Franchise and Tech

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DevHub CEO and Founder Mark Michael describes his company as the “torso” of the franchise brand ecosystem. DevHub specializes in building front-end websites that power the entire franchisor-to-franchisee-to-consumer experience. Their technology has more than 75 integrations with other commonly used platforms, and he often speaks about the power of human relationships in solving problems and […]

The 3 Technologies MULO Restaurant Businesses Need Today: A Chat with Eric Seymour

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Eric Seymour is the VP of Channel Programs at me&u. The company provides tech-powered ordering to restaurants.  He believes strongly that the right technologies, combined with the best possible human-customer interaction, can help solve many of the problems multi-location (MULO) restaurants face today in terms of service and satisfaction today. What are the top three […]

Santa Needs Fewer Elves This Year: Trends in Retail Employment

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A recent retail employment study by Indeed indicates that although people are still hunting for seasonal jobs this holiday season, the number of job postings has dropped to pre-pandemic levels. Postings are down 3 percent from 2019 and 6 percent year-over-year. About 39 percent of Americans have side hustles, and many consumers depend on holiday […]

The Search Landscape, Localogy, StreetFight, Humans & AI (& Pasta)!

The Search Landscape, Humans & AI (& Pasta)!

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The New York City landscape has changed,  and so has the local search landscape. On November 7th, at Localogy‘s Place23 conference,  a range of powerhouse groups and more than 100 senior marketing professionals came together to be the architects of our new future. Two of the panels at the Place event covered the challenges faced […]

Hail Caesars Republic: Talking to Ryan Kirby about MULO Hotel Expansion

Hail Caesars Republic: Talking to Ryan Kirby about MULO Hotel Expansion

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Many hotel companies now have different brands within their brand, offering various price points and experiences underneath their multi-location (MULO) umbrella. You may have thought of Caesars as just a casino experience in Las Vegas and Atlantic City, with giant statues and endless slots and tables. But Caesars is about to open its second non-gaming resort […]

The MULO Dozen: October Brands in Review

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Last month, we launched this new section,  recapping some of the highlights across MULO (multi-location) brands — retailers, restaurants, c-stores, service businesses, and any other establishment that have multiple locations (or aspires to scale to that level), as well as the agencies that help them flourish. We cover: INNOVATION: Here are the brands that are […]

Madison Avenue Needs to Think About a .1 Mile Radius

Madison Avenue Needs to Think About a .1 Mile Radius

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Madison Avenue has long been code for the advertising industry. But, as we know, most agencies are no longer located on that iconic street. In fact, some agencies don’t even have physical offices these days. That doesn’t mean agencies no longer need to think about location! Actually, it’s quite the opposite. Locations are more important […]

Product to MULO Brand? An Interview with Melissa Tavss

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Boozy ice cream? Cheers! Say no more! Melissa Tavss is the Founder and CEO of Tipsy Scoop, liquor-infused ice cream. She is taking her popular product on the road into her branded brick-and-mortar multi-location (MULO) stores.  We recently sat down with her to discuss her journey from founder to franchisor. How and when did you get the […]

Bad Stock Art: How Your Photos May Be Hurting Engagement

Bad Stock Art: How Your Photos May Be Hurting Engagement

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We all know the importance of graphics and videos in generating clicks, engagement, and traffic. One study claimed a lift of as much as 650 percent for posts and ads including imagery, versus text-only marketing. But the types of graphics or stock art you use may be as important as the fact that you use them. […]

What Lies Ahead for the Car Dealership?

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Are we racing into the future or just cruising along? You may not think of a car dealership as MULO (multi-location) brands, but drive through commercial areas, and you’ll probably see one dealership after another. New cars, used cars, and luxury cars are all on display for consumers to browse, test drive, and buy. The […]

The Mall of the Future

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The media love to show pictures of vacant and deteriorating malls.  But the reality is that the mall isn’t dying. It’s just changing. Let’s think back to 1992 when The Mall of America opened and became a destination — not just for shopping but for dining and playing. It’s now a major tourist attraction and […]