Online Retail Did Well in 2023
In hindsight, 2023 may not have been as gloomy an economic year as first thought. At least not for online retail in certain global regions. According to findings from data and insights company Consumer Edge, many online retailers and those in the pet products/services, discount/club stores, ground transportation, health products/services grocery and limited-service restaurants saw […]
This Channel Could be Bowling Brands Over
Move over, Ralph Kramden. Bowling is becoming one of the most popular activities in the United States. According to data released last year from Ipsos, it was among the most “played” sports in 2022. Right after Cornhole, which 20% of Americans played, bowling drew 19%. Swimming was third at 18%. Statista posits that about 45 […]
Yelp If Ya Hear Me
Whether you’re looking for pizza, pozole, or a plumber you can find some of the best local destinations on Yelp, a review site that crowd-sources recommendations from actual customers. For businesses, Yelp.com promises a reach of 80 million visitors per month, more than half of whom have a household income exceeding $100k. This year marks […]
Report: Retail Is Robust Again
The fickle finger of fast fashion just got longer in the U.S. market. According to findings from the Consumer Edge Insight Center fast fashion, defined as the reproduction of high-end fashion designs cheaply and selling them at retail for the masses, is even holding its own against luxury fashion. Retailers such as Shein, Temu, The Gap, Zara, Uniqlo, Topshop, […]
Study: Higher Allocation to OOH Channel Boosts Performance
It’s time for media buyers to click their heels together three times and repeat: there’s no place like out-of-home (OOH). A study of ad-trends data from 2017-2022, the most recent data available, indicated that brands that re-allocated more of their media spending to the OOH channel saw increased effectiveness of campaign performance. Three verticals in […]
Broadsign Enters Partnership with Zitcha
Broadsign, a SaaS digital marketing platform, works with retailers globally to plan and deliver content across in-store display screens, including for stores like Auchan, Ahold Delhaize, Coles, and Woolworths. Now, it’s taking its capabilities a step further by entering into a partnership with Zitcha By partnering with Zitcha, a retail media platform, Broadsign will help […]
Sheeva.ai and Visa To Enable In-Vehicle Payments
Visa has joined the in-vehicle payment revolution. The brand’s heritage is in plastic credit cards, but for quite some time, it’s been a sophisticated global digital-payments platform. Its Visa Acceptance Solutions division has entered a partnership with Sheeva.ai, which enables digital payments using network tokens activated from the dashboards inside vehicles. “Network tokens are the […]
AxleHire CEO Goes Deep into Delivery Experience
If you think the retail industry is overwhelmed at this time of the year, when the holidays take center stage, try working in the shipping industry. Raj Ramanan is CEO of AxleHire, a last-mile shipping service for e-commerce retailers, touts its “Amazon-like” service experience of next-day and same-day delivery as desired. And satisfaction goes right […]
What Content Marketers Can Expect in 2024
Productsup is a P2C (product-to-consumer) platform that processes the flow of content about more than two trillion items a month across upwards of 2,500 marketing and retail channels for enterprise customers around the world, including IKEA, ALDI, and Sephora. Its goal is to help companies overcome commerce complexity to deliver consistent product information and a […]
BrightLocal Report : How Consumers Find Local Businesses
When business owners and marketers need to ensure their business information is correct and consistent for thousands of locations, they might do well to first consult the BrightLocal Local Business Discovery and Trust Report 2023 for guidance. To Sammy Paget, Content Marketing Manager at BrightLocal, trust is at the heart of a high level of […]
Samba TV : Voters Becoming Harder to Reach with Political Advertising
A recently released report from Samba TV and global research firm HarrisX predicts that voting blocks in the Gen Z and Millennials cohorts will be very hard to reach with political advertising next year. The Guide to Political Advertising: 2024 Report, the culmination of an analysis from a survey and proprietary data from Samba TV, […]
Applying the Golden Rule to Omnichannel Retail Marketing
Tim Mason is not only CEO of Eagle Eye, a SaaS company that provides global personalized retail marketing via its loyalty and promotions platform, AIR, he is also a 30-year retail industry veteran, author, and keynote speaker. Before becoming head of Eagle Eye in 2016, Mason held senior executive positions at Tesco, the largest multinational […]
tvScientific CEO: Netflix Could Learn from Google+ and Facebook
Netflix’s Q3 earnings are in, along with a rise in subscribers since July, price hikes for all types of them, and a jump in share price. Now, it remains to be seen whether the streaming service can scale its ad-supported ambitions. Jason Fairchild, co-founder and CEO of tvScientific, thinks the company still has work to do […]
OAAA CEO Anna Bager on the Pace of OOH Innovation
Advertising Week 2023 in New York, and one of the sessions held on Oct. 17 focused on the advantages and the challenges involved in OOH (out-of-home) advertising. “What Keeps You Up at Night? A Wake-Up Call for Brands Facing Fraud and Fatigue,” (available on replay) saw Anna Bager, President and CEO of the OAAA (Out […]
Emplifi’s Platform Drives Social Commerce
When Emplifi upgraded its social commerce cloud last month, the goal was to empower brands to create more shoppable content across social media channels. The upgrades help bridge the gap between social media marketing and ecommerce to drive conversions and revenue for clients, the company said. Zarnaz Arlia, CMO of Emplifi, said the upgrades couldn’t […]
How Fyllo Activates Contextual Advertising
When Jeff Ragovin was promoted from Chief Commercial Officer to President of Fyllo, CEO Chad Bronstein positioned the move as acknowledgement of a job well done for an experienced digital advertising executive. “Jeff is perfectly positioned for this new role, as he’s already been leading our revenue growth in the US and overseas,” Bronstein said […]
Locality Says Start Your Election Spending
Election season will be here before you know it, and TV remains the star platform for political campaign media spending. According to AdImpact, political ad spending is projected to reach upwards of $10 billion in media spending, with TV (broadcast, cable, streaming, etc.) on track to rake in half of that number. Locality, a TV-advertising […]
LOMA Wants to Fund Hyperlocal Marketing
Alex Nocifera is the founder and CEO of LOMA, which launched in market this past July. Backed by top Los Angeles-based venture funds, Wavemaker, Slauson, and Impulsum, LOMA stands for “local marketing” and is an always-on, data-driven platform that has raised more than $2 million in a pre-seed venture-capital round. LOMA’s equity dollars help businesses […]
New Partnership Seeks to Address CTV Advertising Gaps
Let’s hear it for the lower funnel: that could be the rallying cry of QSR and financial-services clients this fourth quarter. Amid possible economic softening, the lower funnel is a tried and true performance-marketing path for all kinds of KPI’s from engagement to sales. To more effectively measure sales outcomes from lower-funnel marketing, Attain, a permissioned-commerce […]
Seedtag Analysis: Parents More Focused on Children’s Health for Back-to-School
As Managing Director, U.S., for Seedtag, Brian Danzis must be keenly aware of trends and changes in all aspects of digital and linear media to drive growth for the company’s clients, which have included Applebee’s, Gillette, JetBlue, and the NBA. For the past several weeks, he’s been focused on the back-to-school shopping season and how […]