Gun Hill Brewery Refocuses on Hyper-Local Marketing

Gun Hill Brewery Refocuses on Hyper-Local Marketing

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If you’re lucky enough to score tickets to “Hamilton” on Broadway, you can also enjoy a brew called “Rise Up Rye,” made for the show by Gun Hill Brewing Co. in The Bronx. Since 2016, the beer has been available as part of the Broadway Brews project and the company sets the definition of hyper-local […]

Aspex Eyewear Turns to Vistar Media for DOOH

Aspex Turns to Vistar Media for DOOH Campaign

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When Aspex Eyewear Group decided to begin advertising again after many months dormant, executives decided to add digital out-of-home or DOOH to their media mix to support a campaign that launched in February. “When we decided to come back and reactivate our marketing and advertising efforts, it was great to see how far digital had […]

Retailer Apps Embraced by Consumers Worldwide

Survey: Retailer Apps Are Embraced by 78% of Consumers Worldwide

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Retailer apps are having a moment, one that will likely get even bigger. According to a survey of 11,000 consumer respondents conducted by Airship, a mobile-app management platform that has worked with brands including the BBC, GameStop, McDonald’s, and Vodaphone, 78 percent of respondents said they use retail mobile apps for shopping. The percentage of […]

EV Charging, OOH Advertising

OOH Advertising Coming to EV Charging Stations

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Broadsign, a platform that helps companies manage the buying and selling of out-of-home media, is ready to get brand OOH advertising in front of eco-conscious consumers. It’s technology is being used by a German firm to power a network of OOH ad inventory at charging stations for electric vehicles such as cars, e-bikes, and scooters. […]

CallTrackingMatrics CEO Welcomes Replacing Humans for the Boring Tasks

CallTrackingMetrics CEO Welcomes Replacing Humans for the Boring Tasks

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Todd Fisher is co-founder and CEO of CallTrackingMetrics, launched in 2009. If your business has a “high-touch” product or service that requires a phone call, it could probably benefit from using CallTrackingMetrics, which started out providing attribution for online ads but now does much more.

Primanti Bros

CEO Adam Golomb on How Restaurant Chain Primanti Bros Is Evolving

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Primanti Bros. has 41 locations across Pennsylvania, West Virginia, Ohio, and Maryland, with three more to open by year’s end. CEO Adam Golomb and his team are deep in planning for summer events to commemorate the 90th anniversary of Primanti Bros. 

Arity’s Driver Data Reaches 200 Million Connections

Arity’s Driver Data Reaches 200 Million Connections

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Arity, a mobile data and analytics company, has actually increased its first-party data set from one million seven years ago to 200 million connections as of this year. Mobility data from vehicles can show movement patterns and behaviors in multiple and varied locations and result in more relevant ad targeting.

Razorfish - Consumer Privacy Paradox

Razorfish: Consumer Privacy Paradox

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According to a just-released study of online consumer behavior, what consumers say and what they do are not always aligned, especially when it comes to their data privacy.

retail media networks

LiveRamp on the State of Retail Media Networks

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Lori O’Neal spent most of her career (nearly 22 years) at Target, rising through the ranks to become head of sales and strategic partnerships. She led a sales team that drove $1B+ in revenue in 2021. She spoke with Street Fight to weigh in on the direction of retail media networks. 

How Brands Can Effectively Reach Gamers

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As everyone knows, video games are deeply immersive and interactive. The environments are also among the most intimate for fostering customer relationships. Any interruptions within the platform that are not relevant or don’t add value are likely to alienate a brand’s consumer target. A new survey from Disqo, a customer experience platform, bears that out.

Creating Closed Social Networks for Brands

Creating Closed Social Networks for Brands

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Using Cohora, brands can turn their websites into a type of owned social network that drives consumer advocacy and collects first-party to drive behavior-based loyalty.

Criteo acquires Brandcrush

Criteo Acquires Brandcrush to Provide Additional Omnichannel Marketing Capabilities

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In an effort to continue providing omnichannel monetization solutions for retailers across the globe, Criteo has acquired the Australian platform Brandcrush. Tapping into the combined capabilities of the companies, retail media buyers can now buy and sell inventory online and offline.

Geopath Data Shows Renewed Value of OOH

Geopath Data Shows Renewed Value of OOH

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Geopath just released its 2023 Annual Forecast. For the first time, it includes transit stations, scheduled fleet media (i.e., sides of buses and other forms of transportation), and a new reach and frequency model derived from observed mobile location data. The return to normal makes OOH advertising as valuable as ever.