Simpli.fi | Street Fight

Street Fight Daily: Prime Day, Amazon’s Power, and Local; Google’s Mobile Speed Update and SMBs

Joseph Zappa

Street Fight Daily: Prime Day, Amazon’s Power, and Local; Google’s Mobile Speed Update and SMBs

BIG MOVES AND TOP TAKES IN LOCAL… Prime Day Showcases the Power of an E-Commerce Empire—And What It Means for Local… Why Google’s Mobile Speed Update Smells Like Trouble for Small Businesses… Simpli.fi Reaches Next Level in Precise Location Targeting…

Heard on the Street, Episode 6: Engineering, Surfing, and Acting with Frost Prioleau

Mike Boland

Heard on the Street, Episode 6: Engineering, Surfing, and Acting with Frost Prioleau

How do you bring brand-like programmatic advertising to local advertisers who spend less than $4 per day? It takes good software and partnerships to hit the sweet spots of automation and customization, according to Simpli.fi co-founder and CEO Frost Prioleau, our latest guest on Heard on the Street. 

Simpli.fi Leverages Unstructured Data to Target Auto Buyers on a Granular Level

Stephanie Miles

Simpli.fi Leverages Unstructured Data to Target Auto Buyers on a Granular Level

Using a local business’s inventory management software to serve dynamic ads in real-time sounds good in theory, but the process can quickly get gummed up. In an effort to streamline that process, Simpli.fi is releasing an upper funnel dynamic creative solution that leverages unstructured data to target buyers.

GTCR Acquires Majority Stake in Simpli.fi

Joseph Zappa

GTCR Acquires Majority Stake in Simpli.fi

GTCR, a Chicago-based private equity firm, has acquired a majority stake in Simpli.fi, a programmatic advertising platform that helps brands master local marketing at scale. The Simpli.fi management team, headed up by co-founders Frost Prioleau and Paul Harrison, will remain in charge of the company’s operations.

Street Fight Daily: Postmates Sheds Employees, What Oath CEO Learned from Leading Patch

Joseph Zappa

Street Fight Daily: Postmates Sheds Employees, What Oath CEO Learned from Leading Patch

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Laid Off All Its Cities Managers This Week… What Oath CEO Tim Armstrong Learned from Patch’s Struggles… Amazon Pumps Resources into Alexa to Maintain Dominance as Competition Heats Up…

LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

Asif Khan

LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Galleries Lafayette, Royal British Legion, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, and AirBnB.

Rating Street Fight’s 2015 Predictions

Noah Elkin

Rating Street Fight’s 2015 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark.