’s Political Ad Tool Mixes Data Sets for Improved Match Rates

While politicians and PACs compete for contributions, agencies are working behind the scenes to help their clients’ ad dollars go further. A political advertising tool recently unveiled by claims to do just that, mixing address lists from data providers and first-party databases to increase match rates.

Local Search Association Crowns the Best Solutions in Local

At its annual conference in Dana Point, CA, this week, the Local Search Association recognized the best solutions in location-based search and advertising with its annual Ad-to-Action awards. Award winners, who competed in a field of over 80 entries and were selected by judges representing companies such as Google, Amazon, and Walmart, included Brandify, PlaceIQ, and Vendasta.

Brandify, PlaceIQ, Among 2019 LSA Ad-to-Action Award Finalists

The Local Search Association announced this week a slate of 20 finalists for its annual awards celebrating the best in local and online-to-offline marketing. Among more than 80 submissions, the finalists have been recognized for their outstanding work in such categories as reputation management, SMB software, and local search.

Street Fight Daily: Google’s Mobile-First Indexing, Launches Nationwide Solution

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Ready or Not, Google’s Mobile-First Indexing Is Here… Are Holiday Campaigns Launching Too Late in the Season?… Localized Programmatic Platform Goes National…

Street Fight Daily: Prime Day, Amazon’s Power, and Local; Google’s Mobile Speed Update and SMBs

BIG MOVES AND TOP TAKES IN LOCAL… Prime Day Showcases the Power of an E-Commerce Empire—And What It Means for Local… Why Google’s Mobile Speed Update Smells Like Trouble for Small Businesses… Reaches Next Level in Precise Location Targeting… Reaches Next Level in Precise Location Targeting

As of this morning, advertisers using’s programmatic advertising platform will have access to Addressable Geo-Fencing, a solution that’s vice president of marketing Ryan Horn says is the next logical step in the localization and personalization of programmatic advertising.

Heard on the Street, Episode 6: Engineering, Surfing, and Acting with Frost Prioleau

How do you bring brand-like programmatic advertising to local advertisers who spend less than $4 per day? It takes good software and partnerships to hit the sweet spots of automation and customization, according to co-founder and CEO Frost Prioleau, our latest guest on Heard on the Street. 

What SXSW Foot Traffic Data Means for Location & Event Marketers’s analysis shows the role that timing plays in creating effective mobile marketing campaigns. It could also help marketers uncover hidden opportunities to reach targeted groups of consumers at next year’s SXSW event. 

Street Fight Daily: Brands Have Work to Do on Mobile, CPMs on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Still Widely Dissatisfied with Mobile Shopping Experiences… Study of Digital Ad Prices Finds CPMs on a Steady Rise… Facebook Denies It Collects SMS and Call Data Without Permission…

Whole Foods Comes Out a Brand Winner on Super Bowl Sunday

Eagles fans weren’t the only ones cheering about Super Bowl LII on Sunday. Upscale grocery chains like Whole Foods saw increases in foot traffic in the hours before kickoff, even while multi-purpose stores like Walmart saw fewer shoppers than normal, according to newly released data from Leverages Unstructured Data to Target Auto Buyers on a Granular Level

Using a local business’s inventory management software to serve dynamic ads in real-time sounds good in theory, but the process can quickly get gummed up. In an effort to streamline that process, is releasing an upper funnel dynamic creative solution that leverages unstructured data to target buyers.

GTCR Acquires Majority Stake in

GTCR, a Chicago-based private equity firm, has acquired a majority stake in, a programmatic advertising platform that helps brands master local marketing at scale. The management team, headed up by co-founders Frost Prioleau and Paul Harrison, will remain in charge of the company’s operations.

Street Fight Daily: Postmates Sheds Employees, What Oath CEO Learned from Leading Patch

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Laid Off All Its Cities Managers This Week… What Oath CEO Tim Armstrong Learned from Patch’s Struggles… Amazon Pumps Resources into Alexa to Maintain Dominance as Competition Heats Up…

LBMA Podcast: British Petroleum, Crust Pizza,

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Galleries Lafayette, Royal British Legion, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, and AirBnB.

Street Fight Daily: Snap Files for IPO, Belly CEO Steps Down

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intel is Investing $250 Million in Self-Driving Cars… Snapchat Files for One of the Biggest Tech IPOs in Years… Simpli.Fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature…

Rating Street Fight’s 2015 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark.

Openings and New Hires at Sears, Uber, and Yext

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Sears snags the former CMO of, Uber lands a Google product veteran, and Yext hires a sales executive for small business and partner channels.

Hyperlocal Execs’ 2015 Predictions (Part Two):, xAd, Yodle, VendAsta

As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We ran the first installment of their responses yesterday — now here are the rest…