Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile
TODAY IN LOCAL & DIGITAL MARKETING
Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings (Reuters)
Google has been accused in a lawsuit of illegally tracking the movements of millions of iPhone and Android phone users even when they use a privacy setting to prevent it. The complaint was filed late Friday.
Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles (Street Fight)
On Monday, applied data science company Dstillery of New York City launched its Dscover Maps product, which allows advertisers to get a big-picture view of audience data by geography. Dstillery throws out data points that aren’t useful to them—about 60 to 75% of data—leaving only quality information.
What to Know Before Shifting Your Programmatic Budget to Mobile (MediaPost)
Raphael Rivilla: There are real risks that come with the rewards of programmatic mobile ads. Mobile advertising is probably the least well-lit channel you can place your ad dollars in, given the rampant fraud—from both unintentional and intentional sources—that plagues the ecosystem.
Reputation.com Announces Joe Fuca as New CEO (Street Fight)
Reputation.com, an SaaS platform helping location-based enterprises optimize customer engagement strategies and build stellar reputations, announced on Tuesday morning Joe Fuca as its new CEO. Fuca brings experience as senior vice president at DocuSign and, more recently, president of FinancialForce to the table.
RETOOLING RETAIL
Costco Now Supports Apple Pay Across All of Its US Stores (TechCrunch)
Apple has landed a big new partner for Apple Pay in the U.S. after Costco began accepting the mobile payment service across 750 stores. The retailer plans to include support at its gas stations, but that isn’t yet complete.
‘A Kinder, Gentler Amazon’: eBay Tries to Charm SMBs (Paywall) (Digiday)
Amazon is known for being strict with third-party sellers. After missing a deadline to mail out a package by 15 minutes, one seller on Amazon said it had its account suspended and eight months later, despite multiple appeals, nothing has changed.
ARTIFICIAL MENTAL BLOCKS
Why Setting Up AI Products Is Hard Work (eMarketer)
Getting artificial intelligence (AI) products to operate correctly takes a lot more effort than flipping a switch and letting a machine do the work.
Uber’s Vision of Self-Driving Cars Begins to Blur (NYT)
After Dara Khosrowshahi took over as Uber’s chief executive last August, he considered shutting the company’s money-losing autonomous vehicle division. A visit to Pittsburgh this spring changed that.
