Street Fight Daily: Snap Opens Up Its API, Google Expands AMP

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Snap Opens Its API to All Brands, Agencies, and Tech Firms (Street Fight)
The decision has direct implications for local. Snap is opening its API to encourage companies of various sizes to consider it as a viable venue for their ad dollars, paving the way for SMBs to tap into the platform. Snap’s revenue from SMBs doubled from the third to fourth quarter in 2017.

VIDEO: PlaceIQ on Location Data’s Expanding Role for Brands (Street Fight)
Location data continues to evolve. And it’s not just tactics for data collection and deployment, but the changing ways it’s being used by brand advertisers. We spoke with PlaceIQ’s Duncan McCall backstage at Street Fight Summit West about this evolution.

Google Takes AMP Beyond Basic Posts with Its New Story Format (TechCrunch)
The overall idea here isn’t all that different from the stories format you are probably already familiar with from the likes of Instagram and Snapchat. This new format allows publishers to build image-, video- and animation-heavy stories for mobile that you can easily swipe through.

Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content (Street Fight)
Partnering with the in-product consumer sharing platform Vivoom, Crayola launched a holiday-focused campaign in the fourth-quarter of 2017. Consumers were encouraged to record videos of themselves, using a Crayola-branded filter, and then share those videos across social media as personalized holiday cards.

Uber Posts Q4 Losses of $1.1 Billion on Higher Sales (WSJ)
Uber continued to boost ridership and revenue throughout last year, despite a punishing stretch that included a sexual harassment scandal, the resignation of its longtime chief and a blockbuster lawsuit from its primary rival in self-driving vehicles.

Clique Co-Founder on How to Succeed in a New Age of Digital Media (Digiday)
As one of the earliest lifestyle publishers to successfully marry editorial content to e-commerce, Clique Brands Inc. — formerly Clique Media Group — is focused on continuing to find new ways to use digital tactics to strengthen this relationship.

How Unilever’s CMO Is Trying to Make Digital a Safer Space for Brands (AdWeek)
Unilever CMO Keith Weed called for tech platforms—namely Facebook and YouTube—to step up their efforts in combating divisive content, hate speech, and fake news.

Amazon’s Curious Job Postings Hint at Live-Streaming Video Ambitions (Fast Company)
Amazon has a curious job listing that’s been online for a few months now. The title is “Sr Digital Content Producer,” and it is part of a “new live streaming video initiative.”

Marketing to the Generations: Boomer and Gen X (MediaPost)
While the two groups are very different, they have so much in common at the same time. They both saw the rise of the internet and rely on mobile phones, they often work side by side, and neither wants to have a Millennial as their supervisor at the office.

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