Local SEO Guide Launches Tool for Tracking Google My Business Updates

The company is releasing a tool to minimize unapproved changes to Google My Business pages. Although Local SEO Guide’s Locadium tool was originally developed for the company’s own clients, CEO Andrew Shotland says the decision was made to open Locadium up to the general public after a number of SEO firms expressed interest.

Brand Battle: Weight Watchers vs. Jenny Craig

To gauge how each company approaches local marketing, Brandify’s proprietary technology analyzed Weight Watchers’ and Jenny Craig’s store locations with focus on areas of local presence management. 492 Jenny Craig locations and 663 Weight Watchers locations were included in the data sample.

The Place of Newspapers in the Local Marketing Ecosystem

“Digitally speaking, NextDoor is encroaching on a space that local papers really should own.” David Mihm tells Mike Blumenthal. “It’s basically a glorified forum that in my view would be every bit as successful, if not more so, if hosted by a truly local entity.”

New CEO at Daily Voice Says Full-Bore Expansion Is His Mission

Randy Kilgore succeeds Carll Tucker, who founded Daily Voice in 2010, after a long career in print community news and will continue as chairman of the private Daily Voice company. In this Q & A, the two execs talk about the transition and what’s next for hyperlocal news network.

Street Fight Daily: Inside Uber’s Messy CEO Search, Why Brick-and-Mortars Are Closing Down

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s Search for New CEO Hampered by Deep Split on Board… Amazon Is One Part of a Much Larger Picture of the Retail Apocalypse… Focus on Mobile and Product Drives Q2 Digital Ads…

Openings and New Hires at Daily Voice, Near, Local SEO Guide

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Yext, the MMA, and Acquisio.

LBMA Podcast: Ant Financial, Proxama + Primesight, PlaceIQ

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Coke’s AI vending machine, Dex merges with YP, Commutestream.

Raise Report: New Funding for NewStore, Dynamic Yield, Convoy

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new funding for PebblePost, SnapTravel, Node, and SimilarWeb.

Street Fight Daily: AI Is Already Reshaping Retail, Facebook Releases Details on News Subscription Feature

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Artificial Intelligence Is Already Reshaping Retail in Profound Ways… Facebook Releases Details on Upcoming Subscription-Based News Product… What Retailers Think About the Store of the Future…

Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

At a time when customers are accustomed to looking up insurance quotes on the Web or through an app, Edward Gold, advertising director at State Farm, says his company thrives off of its local interactions. He spoke with Street Fight about the approach the insurer takes with marketing at the local level.

How Local News Publishers Can Score With Proximity Marketing

Proximity marketing is becoming increasingly popular as brands and local merchants try to reach consumers on the go. In this Q & A, James Ewen, marketing manager at UK-based proximity-marketer Tamoco talks about how local news publishers can benefit from this trend.

Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Defies Expectations, Posting Big Growth Despite Warnings That Revenue Will Slow… Twitter User Growth Stalls, and Investors Respond in Kind… Here’s How Snap’s Placed-Assisted Attribution Abilities Will Garner Revenue…

Foursquare Analysis Highlights Looming Bubble for Boutique Fitness Studios

Forget those New Year’s resolutions. The biggest surge in attendance at gyms and boutique fitness studios actually happens in the spring and early summer, according to a new analysis of foot traffic patterns by the data science team at Foursquare.

Alignable Rankings Show Lead Generation, Hiring Categories Primed for Disruption

Small businesses are largely at the mercy of the online reviews published on sites like Yelp and Facebook, but now those business owners have turned the tables with some tough critiques for technology vendors in a new report published by the SMB social networking platform Alignable.

Street Fight Daily: Social Shapes Young People’s Shopping Decisions, LinkedIn Adds Brand Insights

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 80% of Gen-Zers, 74% of Millenials Say Social Influences Their Shopping Choices… LinkedIn Allows Brands to Track Who Is Visiting Their Sites… How Uber Is Trying to Fix Itself…

Building a Local Stack: The Rise of ‘SMB OS’

SMB OS includes the full range of business services that traditionally fall outside of – but are related to – advertising. It’s POS systems, supply chain, payroll, insurance, appointment scheduling, online ordering, CRM… even HR.

Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even As AdTech As a Whole Falters… Lyft Partners with Taco Bell, Demonstrating How Ride-Hailing and Local Can Play Off Each Other… Improved Social Media Metrics Mean Influencer Marketing Gains Value…

Scorpion Acquires Driven Local, Building Out Its Franchise Business

Internet marketing company Scorpion has announced this morning that it acquired digital marketer Driven Local. Together, they plan to offer technology, services, localized video ads, and campaigns for local and multi-local businesses across markets such as healthcare, legal, franchise, and home services.

Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

Gannett’s newspaper chain has 110 million unique digital visitors each month putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at the company, is more focused on quality than quantity — what those many millions of users want to read and why.

Frankly Launches Audience Targeting Platform for Local Sales Teams

Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform Frankly has announced the launch of an audience extension solution, which expands the number of ways and places where local publishers can reach defined audiences.