Street Fight Daily: The Longevity of Online Grocery Delivery, How Foursquare is Winning SXSW
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is Online Grocery Actually the Future? (Business Insider)… The Winner of This Year’s SXSW Interactive Is… (Forbes)… You Hate Paying Instacart Delivery Fees, So Pepsi Is Footing the Bill (Crain’s Chicago Business)
Street Fight Daily: Google Experiments With Local Services Concierge, Yext Reports 48% Revenue Growth
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yext Sees $88.8 Million Revenue, 48% Growth for Location Data (TechCrunch)… Don’t Call a Plumber — Call (or Text) Google Concierge (Blumenthal’s)… Yahoo Labors to Carry On With Core Business While Exploring Sale (New York Times)…
Yelp’s Head of EU Public Policy: Europe Strategy Depends on Google Antitrust Case
Yelp has been vocal in its disapproval of Google’s handling of search results and is one of the complainants in the European Union’s antitrust lawsuit against the search giant. Street Fight recently caught up with Yelp’s head of EU public policy, Kostas Rossoglou, to talk about the case as well as the challenges faced by European companies hoping to break into local markets.
Case Study: Chicago Photographer Generates Leads with Paid Search Campaigns
As the digital marketing manager for Christine Waller Photography, a small photography business based in Chicago, Illinois, Conor Keenan uses many sources of traffic to generate leads. His monthly search budget runs between $250 and $500, depending on the services he’s focusing on that month.
Street Fight Daily: Amazon Building Delivery Network, ‘Research Online, Buy Offline’ Economy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Leases 20 Cargo Planes to Build In-House Delivery Network (Business Insider)… Report: For Every $1 Online Influenced by Reviews, Offline Impact At Least $4 (Marketing Land)… Square Posts Mixed Q4 Results, but Promise of Future Profits Boosts Stock (Recode)…
Street Fight Daily: Pinterest Opens Ad Platform to SMBs, Thumbtack Sees $1B in Local Services Spending
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser (Adweek)… $1B in Local Services Spending Runs Through Thumbtack (LSA Insider)… Facebook ‘Amazed by Volume of Valueless Inventory,’ Abandons New Ad Buying Platform (AdAge)…
Street Fight Daily: Verizon Fined By FCC for Tracking Consumers, Will Google+ Be Resurrected?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FCC Drops the Hammer on Verizon Over ‘Supercookie’ Usage (The Next Web)… Founder of 4chan Joins Google, Presumably to Work on Google+ (Ars Technica)… Facebook’s Trojan Horse Commerce Strategy (Recode)…
What the C-Suite Needs to Think About When It Comes to Delivering On-Demand
Today over 2 billion local deliveries are made annually in the U.S. And every delivery company that wants to remain competitive in this space must be able to offer an on-demand experience to their customers — whether it has its own fleet of drivers or uses independent contractors to provide its service. In a complicated […]
Street Fight Daily: Publishers to Use Facebook Messenger to Reach Consumers, Groupon CEO on Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Plans to Open Messenger to Publishers (Marketing Land)… Groupon CEO: ‘We Win If Local Businesses Win’ (Silicon Republic)… Europe’s Antitrust Enforcer on Google, Apple, and the Year Ahead (New York Times)…
When Will We Be Able to Say That Cashless Payments Have Finally ‘Arrived?’
The ubiquity of smartphones, new payment technology platforms, and ease of use have clearly caught the eye of many technology innovators and consumers. But why is this the year that cashless payments will go mainstream?