Duane Reade | Street Fight

Street Fight Daily: Postmates’ Walgreens Partnership, Twitter and Square’s Election Collab

The Editors

Street Fight Daily: Postmates’ Walgreens Partnership, Twitter and Square’s Election Collab

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… You Can Now Get Your Prescriptions Delivered to You Within an Hour from Walgreens (Business Insider)… Twitter Courts U.S. Presidential Campaigns with New Donations Service (Wall Street Journal)… Why Ad Blocking Is Good News for Almost Everyone (Ad Age)…

Case Study: Duane Reade Uses Brand Advocates for Local Campaigns

Stephanie Miles

Case Study: Duane Reade Uses Brand Advocates for Local Campaigns

Rather than relying solely on traditional advertising to promote the company’s recent rebranding efforts, the drugstore chain’s online/public relations manager Calvin Peters has expanded the company’s social media efforts and created what he calls a “VIP blogger team.” Peters has partnered with bloggers with online communities centered around the New York metro area to generate buzz and organic media in the form of user-generated content…