5 Hyperlocal Platforms With Acquisition-Based Pricing
Local merchants are looking for immediate results with their hyperlocal marketing programs, and most aren’t willing to pay up front for the online clicks of a customer who may or may not actually show up. As vendors search for better ways to serve the small business market, the focus is shifting away from website clicks, and toward customer acquisition…
Street Fight Daily: Uber’s Billion Dollar Round, Local’s ‘Moral Imperative’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Said in Early Talks to Raise Another $1 Billion (Recode)… The ‘Moral Imperative’ Behind Small Business Marketing (Screenwerk)… YC Alum Fivestars Sees Explosive Growth In La, Fights For The Loyalty Of Consumers And Local Merchants (Pando)…
Street Fight Daily: Big Cuts at LivingSocial, Yahoo’s SMB Head Departs
Is Location More Than a Feature in Mobile Advertising?
The rise of smartphones has created a wealth of location data that marketers on both the buy- and sell-side are desperate to capitalize on. But is location really more than just another targeting mechanism for mobile advertising? That was the question posed to a Street Fight Summit panel Tuesday…
Street Fight Daily: Google Redesigns Maps, Walmart Searches Inside
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google Maps gets better integration with Uber and OpenTable (Mashable)… Walmart Brings Product Search To The In-Store Experience (Search Engine Land)… Amazon Tries Out Taxi Deliveries In California Cities (CNBC)…
In Building Local Marketplaces, a Choice of Chicken or Egg
The success of Uber and Airbnb have spawned a deluge of startups that have replicated the on-demand marketplace model across a range of verticals. But developing marketplaces locally requires a deft approach to scale that balances a network’s need for liquidity with a startup’s desire for growth…
Investors Bet on Rethinking Old Categories — Not Creating New Ones
During a panel at Street Fight Summit in New York Tuesday, Tige Savage, managing partner at Revolution Ventures, and Dave Ambrose, managing director at Steadfast Venture Capital joined Guardian’s east coast tech editor Dominic Rushe to discuss the growing opportunities — and future challenges — in rethinking traditionally local businesses…
Is Your MVP a Minimum Viable Channel?
“Just because you have product/market fit, don’t raise money until you have validated your channel,” said Closely CEO Perry Evans. “We might have been able to be a successful business — but we shouldn’t have been a business that took venture capital. We couldn’t produce the return the VCs needed.”
Street Fight Daily: Groupon’s Wine Label, Porch Keeps Growing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Groupon Uncorks Its Own Wine Label (Chicago Business Journal)… Can Porch.com Become LinkedIn For Your House? (Fortune)… For Location-Tracking Startup, a Data-Privacy Odyssey (Wall Street Journal)…
The Rise of Marketing Automation in Local’s Next Act
Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend…
Street Fight Daily: Starwood’s Keyless Entry, Square’s Brand Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Starwood’s Keyless Entry Takes Self-Service To A New Level (GigaOm)… Square Looks to Expand its Reach Through Deals With Major Brands (The Street)… PlaceIQ Preps For Next Step, Hires Experian’s Nadya Kohl (AdExchanger)…
For Apple Pay to Thrive, Small Businesses Must Adopt
For a mobile wallet to really impact consumer behavior, its acceptance has to be ubiquitous — not just in the Targets and Macy’s of this world, but in our local bodegas, mom-and-pop shops, independent coffee shops and food trucks. You might think these businesses are a less important slice of the pie than the big-box retailers, but you’d be wrong…
Selling to SMBs: ‘Layering the Question’ to Get the Answers You Need
Sales reps should always want as much additional information about the decision-making process as they can get, because they can use that information to show value to other customers. By asking the client questions, you can obtain information about the client’s pain points, which will help you to highlight relevant benefits offered by your company…
Street Fight Daily: Starbucks’ Delivery Plans, Groupon Eyes Partners in Asia
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Strong Brew: Starbucks Ceo Promises To Compete On Mobile Payments, Reveals On-demand Delivery Plans (Pando)… Groupon Hires Advisers To Find Partners For Asia Businessesn (Bloomberg)… Why Online Retailers Continue To Open Brick-And-Mortar Stores (TechCrunch)…
Suburban Nashville ‘Indie’ Thrives Amid Gannett Revamp at Tennessean
Five years after she co-founded an independent community news site in metro Nashville’s most affluent suburb, Kelly Gilfillan is now running — and growing — her company by herself. Gilfillan tells Street Fight how she competes with a $5.4 billion media corporation as she pursues her “indie” entrepreneurial course…
Why Mobile Marketing Isn’t a Fit for Every SMB
Small businesses are being bombarded by marketing programs that promise to deliver calls, customers, and sales right from a prospect’s cell phone. But the facts on the ground indicate that mobile marketing is, at best, a mixed bag so far for most small businesses…