How to Use Maps for Local Marketing
Techniques for measuring DOOH exposure and mapping to give cross-device measurement more meaning are being utilized by larger brand marketers, but smaller companies are also getting into the game and finding innovative ways to layer maps onto their local strategies.
Here are five ways that marketers can use mapping technology in their local campaigns.
What Comes Next For Businesses After Covid-19 Shutdowns?
As states around the country begin to reopen their economies, local businesses are looking anywhere they can for guidance. County health departments are issuing advisories about proper social distancing and sanitation practices, but what about the technology upgrades businesses might need when they reopen after their pandemic shutdowns? How might business contend with changes in optimal inventory levels if shoppers continue to buy in bulk?
Restaurant POS System Trends to Look Out for in 2019
2019 is all about connectivity when it comes to POS systems. The role of the POS system, used primarily for billing, has evolved into an operations hub that connects all your online order sources, guest-facing technology, and your kitchen (via Kitchen Display Systems). It’s the foundation of a technical system that helps you manage your restaurant operations better on the whole. Here are the cutting-edge trends.
AI Technology is Getting within Reach for Small Restaurants
Rodion Yeroshek: The majority of restaurant businesses, especially the small ones, remain slow adopters and non-adopters of AI technology. People may think that the introduction of AI in small restaurant operations is nothing more than jumping on the bandwagon. However, research on the impact of AI on the world economy by McKinsey Global Institute warns the naysayers. The research predicts that by 2030 active adopters of AI technologies could double their cash flow, while non-adopters could lose up to 20% of theirs. This is a hint for restaurant managers who plan to stay in business for the next 10-15 years that it’s time they embrace AI tools or prepare to lose a big part of their market share for good.
This Solution Showcases the Future of Collecting Customer Feedback at POS
Online reviews are one of the hot trends in local, reshaping how brick-and-mortar businesses stand out when trying to attract nearby customers. Tapping into the local Zeitgeist in a different use case, TruRating and GK Software are integrating their tech to allow businesses to garner feedback from their customers at the point of sale.
TruRating, Verifone Deal Highlights Importance of Customer Feedback Data
In a move that highlights just how important customer feedback data has become to mid-size businesses, the global payments and commerce juggernaut Verifone recently announced that it’s partnering with TruRating, a comparatively small but influential customer insight company that specializes in point-of-sale customer feedback solutions.
With Yext Integration, ShopKeep Looks Beyond Payment Processing
More than 24,000 small businesses using an iPad-based point-of-sale system from ShopKeep now have access to online presence management tools from Yext, thanks to a new partnership between the two firms. The partnership raises the stakes in ShopKeep’s push to control a greater share of the SMB market.
Why Omnivore’s POS-Connection Platform Is Really an ‘App Store’ for Restaurants
The platform, which connects apps to POS systems, is making it easier for restaurants to find and test new technology. We recently caught up with founder and CEO Mike Wior to talk about the unique issues facing restaurant tech, and how Omnivore’s service can enable more experimentation and innovation.
ShopKeep’s Richelson: You Have to Specialize, Then Grow
“There is no way a company can start with a holistic service. You have to specialize then grow. But I will say because of the cloud it’s very easy to bolt on other providers to create a holistic service,” said ShopKeep founder Jason Richelson about branching out beyond his company’s initial focus on SMB point-of-sale software.
Executive Survey: What’s Hot and What’s Not in the Connected Local Economy
Preliminary results from our forthcoming executive survey suggest that industry players are investing the most in mobile, followed by data and analytics. Respondents indicated that mobile marketing and managing company websites were the biggest challenges for local merchants, along with SEO and listings management. More complete survey results will be revealed at our upcoming Street Fight Summit in New York City.
The Retail Fight Against Showrooming
If showrooming didn’t make brick-and-mortar retail obsolete, it’s definitely disrupting it for the better. The question is what brands need to do to survive and thrive through this transition. The answer lies in omnichannel marketing and sales, which is a many-pieced puzzle. Let’s explore what that means and why showrooming took off in the first place.