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Optimizing Your Pay-Per-Call Campaign

The Editors

Optimizing Your Pay-Per-Call Campaign

Basic pay-per-call campaign optimization strategies run the gamut from scheduling ad play according to hours of operation to selecting the most accurate categories for ads to play in. These optimization strategies help increase both the volume of calls that a business receives and the duration of those calls…

6 Strategies for Maximizing the Effects of Pay-Per-Call Campaigns

Stephanie Miles

6 Strategies for Maximizing the Effects of Pay-Per-Call Campaigns

Pay-per-call campaigns may not be sexy, but they have proven to be extremely effective for both small businesses and large multi-location organizations. Particularly in “high-value categories” like professional services, home services, travel, insurance, and automotive, phone leads can be more valuable than online clicks or impressions. Here are six strategies that merchants should utilize to maximize the effects of their pay-per-call campaigns…

Street Fight Daily: Foursquare’s Real-Time Recs, First Data (Re)Launches POS

The Editors

Street Fight Daily: Foursquare’s Real-Time Recs, First Data (Re)Launches POS

A roundup of today’s big stories in hyperlocal content, commerce, and technologyWith Real-Time Recommendations, Foursquare Checks Into Google And Apple’s Turf (ReadWrite)… First Data Quietly Buys Payments Startup Clover; Launches Point Of Sale Platform For Merchants (TechCrunch)… Google Now Cards Invade The New Google Maps (SearchEngineLand)…