Street Fight Daily: IAB Accepts Blame for Rise of Ad Blockers, Analyzing Yahoo Gemini

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The IAB Pivots on Ad Blocking and Issues a Mea Culpa: ‘We Messed Up’ (Adweek)… As Yahoo Gemini Ramps Up, How Well Is It Performing for Search Advertisers? (Search Engine Land)… First Data Slips in Trading Debut (Wall Street Journal)…

Local Tech Businesses Diversify to Serve a Wider Range of SMB Needs — But Do They Really Know Their Customers?

In the rush to diversify their offerings, single-product local tech companies either move horizontally (reaching out to all the markets that could remotely utilize their product) or, more often, vertically (seeking to cater to all the nuanced needs of a niche market).

First Data Wants to Turn Its Payment Empire Into a Local Marketing Juggernaut

First Data, the payment processing giant, wants to be more than just a black box on the counter. We caught up with Peter Karpas, global head of SMB product, to talk about moving beyond the payment business, the company’s acquisition strategy, and where the world’s largest payment process fits into the future of small business…

#LDS15 Why Payments Data Is the Next Goldmine for Retailers

What we buy often tells a lot about who we are. That’s why payments data – information about what consumers buy, when they buy it, where they are coming from and every other detail imaginable – has become a goldmine for some retailers. But many retailers either don’t collect it, or are not using it to its full potential…

Booker Raises $35M More From First Data, Bain Capital and Others

The New York-based Booker, a software firm that built a big business selling to the service industry, has raised $35 million more from a range of investors, including a strategic investment from payment processing giant First Data…

Street Fight Daily: Andrew Mason’s Next Big Thing, Square Bets on Chips

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGroupon Founder’s Next Big Plan: Audio Walking Tours (Businessweek)…Square Bets Big on Next-Gen Credit Card Tech (Wired)… Payments Giant First Data Acquires Gyft in an Effort to Bring Digital Gift Cards to the Masses (Pando)…

Street Fight Daily: Foursquare’s Real-Time Recs, First Data (Re)Launches POS

A roundup of today’s big stories in hyperlocal content, commerce, and technologyWith Real-Time Recommendations, Foursquare Checks Into Google And Apple’s Turf (ReadWrite)… First Data Quietly Buys Payments Startup Clover; Launches Point Of Sale Platform For Merchants (TechCrunch)… Google Now Cards Invade The New Google Maps (SearchEngineLand)…

Scoutmob Announces $3.25 Million in Funding, Agreement with First Data

“Our vision has always been to combine a strong brand with new methods to connect locals with their cities,” Scoutmob co-founder and CEO Dave Payne said in a release. “This announcement confirms both media and transaction leaders recognize the power of our disruptive model.”