Yelp search advertising reviews

Yelp If Ya Hear Me

Share this:

Whether you’re looking for pizza, pozole, or a plumber you can find some of the best local destinations on Yelp, a review site that crowd-sources recommendations from actual customers. For businesses, Yelp.com promises a reach of 80 million visitors per month, more than half of whom have a household income exceeding $100k. This year marks […]

Yelp Launches Index to Combat Deceptive Reviews

Yelp Launches Index to Combat Deceptive Reviews

Share this:

With fraudulent reviews on the rise, Yelp is making a change. Since 2012, Yelp has placed more than 4,900 Compensated Activity Alerts and Suspicious Activity Alerts, but for consumers, it can be difficult — if not impossible — to tell which businesses are bad actors on the platform. Now, in an effort to combat the […]

Trader Joe’s Tops Yelp’s Most-Loved Brands

Trader Joe’s Tops Yelp’s Most-Loved Brands

Share this:

Yelp released its first-ever most-loved brands list, and Trader Joe’s sits atop the 50 businesses. StreetFight spoke to Kadecia Ber, Yelp’s Advertising Trends Expert and Director of Multi-location Solutions, for more insights. Launched in 2004, Yelp.com is a destination for crowd-sourced reviews about various businesses, from restaurants and beauty salons to doctors and gym clubs […]

Yelp Provides Peek into Local Commerce Misinformation and Other Bad Practices

Yelp Provides Peek into Local Commerce Misinformation and Other Bad Practices

Share this:

Everyone tuned into local commerce knows that fraudulent local reviews are a problem. But how big is the problem, and what can marketers and platforms do to diminish it?

Yelp’s Spotlight Ads Help National Brands at a Local Level

Share this:

A new ad product from Yelp is helping national and regional brands connect with consumers at the local level. 

seo

Local SEO Strategy: 4 Tips Every Agency Needs to Know

Share this:

To captivate the shoppers who are most likely to buy—that is, the consumers in your client’s local market—you need a strategy that gets your client to the top of local search results. Here’s why local SEO matters and how to build an effective local SEO strategy for your clients.

customer experience retail

Yelp Comes to an Inbox Near You

Share this:

With Mailchimp now in the mix, Yelp can be a central component of brands’ email outreach. This helps brands generate content that can be featured in their newsletters (think “review of the week”), which is always welcome to ‘content-starved’ brand marketers or time-starved franchisees.

Yelp Mailchimp

Yelp Is Making It Easier to Add Review Content to Email Campaigns

Share this:

As businesses work to increase the return on investment of email marketing, Yelp is launching a new feature designed to add local reviews and other user-generated content to Mailchimp campaigns.

The New Face of Local Businesses: A Conversation with Yelp

Share this:

In the local media and commerce sectors, we continue to see rapid product evolution as well as maturation in the companies that deliver those products. But as that unfolds, we’re also tracking another evolution: that of local businesses themselves. How are they advancing in terms of marketing and operational software adoption?

Yelp Launches Request a Call to Connect Local Service Providers and Customers

Share this:

Yelp announced this morning Request a Call, a feature that will allow customers to easily submit a request for a call to local service providers. The feature represents Yelp’s acknowledgement that there is still too much friction in the local services customer experience and that listings and review sites can help.

Why Yelp’s Local Data Keeps Popping Up in Unexpected Places

Share this:

Since the debut of Yelp Fusion in 2016, thousands of platforms and experiences have added Yelp search and local content. Integration partners can choose which attributes to show on their platforms, with millions of business updates coming in each month.

Local Platforms Promote Integrity with Consumer Confidence at Risk

Share this:

Nextdoor is the latest local platform to publish what it calls a Transparency Report, designed to offer information to the public about efforts made to maintain an online community that is free from problematic content. In Nextdoor’s case, the focus is on reducing incidents of hate speech and incivility in order to promote healthy community interaction.

Yelp: Consumers Want Reviews, Not Just Ratings. OK, Google?

Share this:

For Yelp, consumers’ stated preference for written reviews is good news to share, as the company forces reviewers to leave written text, whereas Big Tech rival Google, which has gained sway in the local reputation space in recent years, allows reviewers to leave a rating out of five stars without further commentary.

Yelp Guest Manager

Yelp Introduces Guest Manager, A Front-of-House Operations Tool for Restaurants

Share this:

Yelp today introduced a new, comprehensive solution for restaurants to manage their front-of-house operations. With online searches for takeout remaining above pre-pandemic levels, the new Yelp Guest Manager is being billed as a comprehensive solution that brings together many of the digital tools restaurants have been using to manage digital ordering, reservations, takeout, guest loyalty, and table management.

LBMA: Yelp’s Audiences Platform

Share this:

In this episode of Location Weekly, the Location-Based Marketing Association covers Yelp launching their Audiences platform, AirBnB partnering with What3Words for staycations, Billboards in Paris getting brighter for the “Fearless Night” safety campaign, and imageHOLDERS launching touchless kiosks with Ultraleap technology.

Scorpion Expands Its Toolbox with Yelp Partnership

Share this:

The digital marketing services provider Scorpion announced a new partnership with Yelp this morning, in a move that demonstrates just how important Yelp’s advertising platform has become to the local ecosystem. Scorpion clients will have access to Yelp tools like zip code targeting, campaign goals, negative keywords, and other pilot programs that take a granular and customized approach to ad delivery. They will also be able to optimize their Yelp presence and unlock new profile optimizations that weren’t previously available.

Yelp Launches New Takeout Management Tools for Restaurants

Share this:

Yelp announced that it would be evolving its Waitlist system and introducing new features designed to streamline restaurants’ front-of-house operations.

Yelp Lets Users Fact-Check Local Business Covid Safety

Share this:

Despite the vaccine rollout and improving economic sentiment, a majority of consumers remain concerned about engaging with local businesses in many places across the US. Yelp is now allowing businesses to provide more information about health and safety practices to customers in hopes of fueling a quicker recovery.

How Are Brands Preparing for Native Ratings in Apple Maps?

Share this:

A foundational element of local marketing strategy could be changing. Rumors began circulating last week that Apple would be giving users the ability to add ratings and photos to local business listings on Apple Maps when iOS 14 releases this fall. That could mean big changes are in store for brand marketers who’ve grown accustomed to monitoring reviews and ratings on a core group of third-party platforms.

Apple’s move into the ratings and review space isn’t totally unexpected, but it’s still causing the local marketing community to question how the update will impact local search and discovery.

Yelp Revamps its Business Control Center and Releases Other Pandemic-Adaptive Features

Share this:

The announcement follows massive layoffs at the company as advertising plunged along with SMB revenue in the face of coronavirus-fueled lockdowns. But a recent Brandify survey showed Yelp remains a massive presence in the local digital marketing space: 64% of US consumers are somewhat or very likely to turn to Yelp when searching for restaurants, second only to the leader across verticals, Google.

Yelp’s new features will prove especially helpful for businesses in the months, if not years during which Covid-19 continues to affect everyday habits, but a number of the changes align with digital marketing best practices that will serve Yelp clients well beyond the next 12 months. Below is a rundown.