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News & Analysis

Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

November 16, 2016November 17, 2016 by Stephanie Miles

JUICE Mobile will license Unacast’s beacon and proximity data for advertisers to use in attribution and retargeting campaigns. The partnership is one of the first that allows advertisers to use beacon and proximity data at scale in retargeting and attribution.

News & Analysis

Report: Beacon Use Growing, Industry on Track to Deploy Nearly 400 Million by 2020

January 25, 2016January 25, 2016 by David Hirschman

“The number of sensors is increasing quarter by quarter,” said Unacast co-founder and CEO Thomas Walle. “A lot of companies are still in testing and trialing, but we’re moving out of that phase and into full commercial deployments.”

News & Analysis

Street Fight Daily: Uber Nears $2B in Revenue, Twitter Ads Get More Reach

August 21, 2015August 21, 2015 by Annie Melton

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Leaked Doc: Uber Nears $2 Billion in Revenue, Expects IPO in 18-24 Months (Recode)… Twitter Gives Promoted Tweets and Video Ads More Mobile Reach (AdWeek)… Facebook Has Taken Over From Google as a Traffic Source for News (Fortune)…

News & Analysis

Study: Legacy and Pure-Play News Sites Vie for Millennial Readers

March 23, 2015April 23, 2015 by Tom Grubisich

Newspaper websites get higher “most informed” numbers than pure plays — but the pure plays have a strong command of their audience…

News & Analysis

Study: Franchises Spend ‘Nearly Half’ of Marketing Budgets on Digital

February 23, 2015February 27, 2015 by Steven Jacobs

Franchises, equipped with the resources of a large brand but the flexibility of a small business, could help provide a critical stepping stone for vendors looking to reach SMBs. New data shows they are substantially more digitally advanced than their independent counterparts…

News & Analysis

Groupon Plans to Start Selling Beacons to Merchants

February 12, 2015February 27, 2015 by Steven Jacobs

The deals company announced solid fourth quarter earnings Thursday evening, finishing the year with gains in both revenue and gross billings. During the earnings call, CEO Eric Lefkofsky announced its latest project: a redemption system that uses beacons to allow merchants to track and communicate with Groupon customers in their stores…

News & Analysis

Uber and Foursquare Co-Founders Lead $15M Investment in Dining App Reserve

February 11, 2015February 27, 2015 by Mason Lerner

Expa, the startup accelerator founded by Uber co-founder Garrett Camp and Foursquare co-founder Naveen Selvadurai, has led a $15 million venture investment in Reserve. The round included a number of celebrity investors including actors Jon Favreau and Jared Leto as well as rapper Will.i.am…

News & Analysis

Yelp Acquires Eat24, Bringing the Battle to GrubHub

February 11, 2015February 27, 2015 by Steven Jacobs

The company announced Tuesday it had acquired Eat24, a food ordering service, for $134 million in both cash and stock. The acquisition positions Yelp on a collision course with GrubHub, the online ordering firm that went public last year after merging with the New York-based Seamless.

News & Analysis

CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth?

February 5, 2015February 27, 2015 by Steven Jacobs

Yelp posted its first-ever annual profit Thursday, but sluggish user growth sent shares of the reviews company tumbling in after-hours trading. As much as Yelp may want to rid itself of its dependency on Google, the search giant has provided a critical platform for it to grow its user base…

News & Analysis

Grubhub Has Made Its Biggest Move Since the Seamless Merger

February 5, 2015February 27, 2015 by Steven Jacobs

In the most important move since its merger with Seamless, Grubhub has acquired two delivery companies in an effort to build its own delivery network. The move marks a transition in strategy…

News & Analysis

Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014

February 5, 2015February 27, 2015 by Mason Lerner

Mobile advertising technology company Marchex is trying to close the massive attribution gap for marketers who spent $4 billion in 2014 to drive phone calls through click-to-call ads — yet had no way to know which keywords produced the calls…

News & Analysis

PlaceIQ Opens Up Mobile Advertising Data to Agencies

February 4, 2015February 27, 2015 by Liz Taurasi

For years, mobile advertising firms have promised brands an opportunity to target their customers in the real world. Now mobile advertising startup PlaceIQ wants to help marketers better understand that behavior before a campaign starts and how it changes after the run is finished…

News & Analysis

Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses

January 30, 2015January 30, 2015 by The Editors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content (Wall Street Journal)… LivingSocial Cuts Its Q4 Loss But Revenue Down, Expenses Up (Washington Business Journal)… With a Few Bits of Data, Researchers Identify ‘Anonymous’ People (New York Times)…

News & Analysis

Report: Digital Now Represents 40% of Local Advertising Market

January 23, 2015March 1, 2015 by Mason Lerner

A new report released by Borrell Associates suggests that digital advertising will continue to be responsible for nearly all growth in local advertising in 2015. By the end of the year, the report estimates local digital advertising spending will hit $47.8 billion…

News & Analysis

YP Now Lets You Target Mobile Ads Based on Desktop Searches

January 22, 2015February 27, 2015 by Steven Jacobs

The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…

News & Analysis

Lowe’s-Backed Porch Raises $65 Million to Target Angie’s List

January 20, 2015February 27, 2015 by Steven Jacobs

With the second largest home improvement retailer in its corner, the Seattle-based startup has raised a $65 million round of funding to beat out a set of cash-rich startups vying to help people manage their next kitchen remodeling…

News & Analysis

Thinknear Founder Eli Portnoy Launches New Startup Sense360

January 15, 2015February 27, 2015 by Steven Jacobs

Two months after exiting Telenav, Eli Portnoy has raised $2.75 million from a handful of investors for a new project, Sense360. The startup is developing software to analyze the data from sensors such as light readers or accelerometers…

News & Analysis

Marsh Supermarkets Brings Beacon Messaging to Apple Watch

January 12, 2015February 27, 2015 by Steven Jacobs

Marsh Supermarkets is working with InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to their shoppers wrists. Shoppers can decide whether or not to receive push notifications upon entering the store…

News & Analysis

Street Fight Daily: Starbucks Drops Square, Uber to Patent Surge Pricing

December 23, 2014December 23, 2014 by The Editors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Starbucks Drops Square App as Mobile-Payments Battle Intensifies (WSJ)… Uber Moves to Patent the Surge Pricing Its Customers Hate (Skift)… Google Gains Ground on Amazon With Same-Day Deliveries During Holiday (AdAge)

News & Analysis

Street Fight Daily: Oracle Buys Datalogix, Secret Adds Location-based Sharing

December 22, 2014December 22, 2014 by The Editors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Oracle Buys Datalogix, Beefs Up Digital Marketing Cloud (ZDNet)
Oracle on Monday said it acquired Datalogix, which provides digital marketing data as a service. The deal complements Oracle’s acquisition of BlueKai and rounds out its digital marketing suite. Terms of the deal weren’t disclosed, but for Oracle Datalogix is a stocking stuffer that gives it yet another pillar to offer data as a service and another cloud product to sell… Secret’s Relaunch Adds Location-based Sharing (VentureBeat)
The broadcasting of public posts is now split between those from friends and those that are location-based, similarly to Yik Yak, another anonymous mobile app focused on college campuses and local communities… In China, a Rapid Jump to Mobile Advertising (New York Times)…