Intango Grows U.S. Footprint with REIGNN Acquisition

Share this:

Intango is a contextual and search advertising technology company that designs and executes tailored marketing and monetization solutions. Despite being in business for more than a decade, and working with some of the world’s largest brands, the Tel Aviv-based company has managed to fly under the radar in the U.S. market — until now. As […]

Brand Safety Risk of Advertising with Legacy Publishers

Debate – Brand Safety Risk of Advertising with Legacy Publishers

Share this:

Does legitimate news, published by reputable organizations, pose a brand safety risk for brand advertisers? For nearly half of advertisers, the answer is yes.    According to new data from Advertiser Perceptions, just 53% of advertisers believe that legitimate news does not pose a significant brand safety risk. For others, there is concern that having […]

Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

Share this:

JUICE Mobile will license Unacast’s beacon and proximity data for advertisers to use in attribution and retargeting campaigns. The partnership is one of the first that allows advertisers to use beacon and proximity data at scale in retargeting and attribution.

Report: Beacon Use Growing, Industry on Track to Deploy Nearly 400 Million by 2020

Share this:

“The number of sensors is increasing quarter by quarter,” said Unacast co-founder and CEO Thomas Walle. “A lot of companies are still in testing and trialing, but we’re moving out of that phase and into full commercial deployments.”

Street Fight Daily: Uber Nears $2B in Revenue, Twitter Ads Get More Reach

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Leaked Doc: Uber Nears $2 Billion in Revenue, Expects IPO in 18-24 Months (Recode)… Twitter Gives Promoted Tweets and Video Ads More Mobile Reach (AdWeek)… Facebook Has Taken Over From Google as a Traffic Source for News (Fortune)…

Study: Legacy and Pure-Play News Sites Vie for Millennial Readers

Share this:

Newspaper websites get higher “most informed” numbers than pure plays — but the pure plays have a strong command of their audience…

Study: Franchises Spend ‘Nearly Half’ of Marketing Budgets on Digital

Share this:

Franchises, equipped with the resources of a large brand but the flexibility of a small business, could help provide a critical stepping stone for vendors looking to reach SMBs. New data shows they are substantially more digitally advanced than their independent counterparts…

Groupon Plans to Start Selling Beacons to Merchants

Share this:

The deals company announced solid fourth quarter earnings Thursday evening, finishing the year with gains in both revenue and gross billings. During the earnings call, CEO Eric Lefkofsky announced its latest project: a redemption system that uses beacons to allow merchants to track and communicate with Groupon customers in their stores…

Uber and Foursquare Co-Founders Lead $15M Investment in Dining App Reserve

Share this:

Expa, the startup accelerator founded by Uber co-founder Garrett Camp and Foursquare co-founder Naveen Selvadurai, has led a $15 million venture investment in Reserve. The round included a number of celebrity investors including actors Jon Favreau and Jared Leto as well as rapper Will.i.am…

Yelp Acquires Eat24, Bringing the Battle to GrubHub

Share this:

The company announced Tuesday it had acquired Eat24, a food ordering service, for $134 million in both cash and stock. The acquisition positions Yelp on a collision course with GrubHub, the online ordering firm that went public last year after merging with the New York-based Seamless.

CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth?

Share this:

Yelp posted its first-ever annual profit Thursday, but sluggish user growth sent shares of the reviews company tumbling in after-hours trading. As much as Yelp may want to rid itself of its dependency on Google, the search giant has provided a critical platform for it to grow its user base…

Grubhub Has Made Its Biggest Move Since the Seamless Merger

Share this:

In the most important move since its merger with Seamless, Grubhub has acquired two delivery companies in an effort to build its own delivery network. The move marks a transition in strategy…

Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014

Share this:

Mobile advertising technology company Marchex is trying to close the massive attribution gap for marketers who spent $4 billion in 2014 to drive phone calls through click-to-call ads — yet had no way to know which keywords produced the calls…

PlaceIQ Opens Up Mobile Advertising Data to Agencies

Share this:

For years, mobile advertising firms have promised brands an opportunity to target their customers in the real world. Now mobile advertising startup PlaceIQ wants to help marketers better understand that behavior before a campaign starts and how it changes after the run is finished…

Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content (Wall Street Journal)… LivingSocial Cuts Its Q4 Loss But Revenue Down, Expenses Up (Washington Business Journal)… With a Few Bits of Data, Researchers Identify ‘Anonymous’ People (New York Times)…

Report: Digital Now Represents 40% of Local Advertising Market

Share this:

A new report released by Borrell Associates suggests that digital advertising will continue to be responsible for nearly all growth in local advertising in 2015. By the end of the year, the report estimates local digital advertising spending will hit $47.8 billion…

YP Now Lets You Target Mobile Ads Based on Desktop Searches

Share this:

The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…

Lowe’s-Backed Porch Raises $65 Million to Target Angie’s List

Share this:

With the second largest home improvement retailer in its corner, the Seattle-based startup has raised a $65 million round of funding to beat out a set of cash-rich startups vying to help people manage their next kitchen remodeling…

Thinknear Founder Eli Portnoy Launches New Startup Sense360

Share this:

Two months after exiting Telenav, Eli Portnoy has raised $2.75 million from a handful of investors for a new project, Sense360. The startup is developing software to analyze the data from sensors such as light readers or accelerometers…

Marsh Supermarkets Brings Beacon Messaging to Apple Watch

Share this:

Marsh Supermarkets is working with InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to their shoppers wrists. Shoppers can decide whether or not to receive push notifications upon entering the store…