Intango Grows U.S. Footprint with REIGNN Acquisition
Intango is a contextual and search advertising technology company that designs and executes tailored marketing and monetization solutions. Despite being in business for more than a decade, and working with some of the world’s largest brands, the Tel Aviv-based company has managed to fly under the radar in the U.S. market — until now. As […]
Debate – Brand Safety Risk of Advertising with Legacy Publishers
Does legitimate news, published by reputable organizations, pose a brand safety risk for brand advertisers? For nearly half of advertisers, the answer is yes. According to new data from Advertiser Perceptions, just 53% of advertisers believe that legitimate news does not pose a significant brand safety risk. For others, there is concern that having […]
Street Fight Daily: Uber Nears $2B in Revenue, Twitter Ads Get More Reach
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Leaked Doc: Uber Nears $2 Billion in Revenue, Expects IPO in 18-24 Months (Recode)… Twitter Gives Promoted Tweets and Video Ads More Mobile Reach (AdWeek)… Facebook Has Taken Over From Google as a Traffic Source for News (Fortune)…
Groupon Plans to Start Selling Beacons to Merchants
The deals company announced solid fourth quarter earnings Thursday evening, finishing the year with gains in both revenue and gross billings. During the earnings call, CEO Eric Lefkofsky announced its latest project: a redemption system that uses beacons to allow merchants to track and communicate with Groupon customers in their stores…
Uber and Foursquare Co-Founders Lead $15M Investment in Dining App Reserve
Expa, the startup accelerator founded by Uber co-founder Garrett Camp and Foursquare co-founder Naveen Selvadurai, has led a $15 million venture investment in Reserve. The round included a number of celebrity investors including actors Jon Favreau and Jared Leto as well as rapper Will.i.am…
CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth?
Yelp posted its first-ever annual profit Thursday, but sluggish user growth sent shares of the reviews company tumbling in after-hours trading. As much as Yelp may want to rid itself of its dependency on Google, the search giant has provided a critical platform for it to grow its user base…
Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content (Wall Street Journal)… LivingSocial Cuts Its Q4 Loss But Revenue Down, Expenses Up (Washington Business Journal)… With a Few Bits of Data, Researchers Identify ‘Anonymous’ People (New York Times)…
YP Now Lets You Target Mobile Ads Based on Desktop Searches
The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…
Marsh Supermarkets Brings Beacon Messaging to Apple Watch
Marsh Supermarkets is working with InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to their shoppers wrists. Shoppers can decide whether or not to receive push notifications upon entering the store…