Why Location Management Matters in the Age of Mobile and Social

If SEO is about websites and marketing is about brand awareness, location management is about brick-and-mortar businesses and removing friction along the customer journey from online search to offline purchase. Ignore it at your peril.

Street Fight Daily: Regulators Crackdown on Fake Reviews, Facebook ‘Closes The Loop’

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGive Yourself 5 Stars? Online, It Might Cost You (New York Times)… Facebook Connects Impressions To Offline Sales For Telcos (MarketinLand)… Mobile Payments Are One-Third of Braintree’s Business (PandoDaily)…

Street Fight Daily: Gannett Paywall Pays Off, AOL Sunsets Hipster.com

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Case for Paywalls: Gannett Gains While Digital First Experiments (Poynter)… More Change At AOL: Photosharing App Hipster.com Is Shutting Down (TechCrunch)… PayPal Destroys Google Wallet, MasterCard, Square, and Visa in Digital Wallet Study (VentureBeat)…

We’ve Seen the Past — And It Is ‘The Neighborhood’

For the past few years, social startups have been spiraling inward toward a smaller and smaller target: your neighborhood, your block. Now Patch is going all in by to leverage neighborhoods through communities of interest. But maybe neighborhoods are an artificial constructs, with borders that mean little even to those they bind. If that’s the case, we need to rethink a lot more than design and tools and lessons of the past…

Yext Infographic: 64% of Foursquare Listings Have Missing or Incorrect Info

The graphic draws from data collected through Yext’s diagnostic tool, and shows that upwards of 40% of business listings on major hyperlocal services and directories include incorrect information. Foursquare is most consistently incorrect or incomplete, with 64% of the listings in the service including an error or missing key information (like a phone number), followed closely by AOL-owned MapQuest and Citysearch at 57%…

Case Study: Dentist Finds the Key to Daily Deal Success

Houston dentist Dr. Heather Wilmore has plenty of experience with daily deal companies, having run offers with a handful in just the past year. She’s learned to structure her deals in a way that increases the chances that new patients will continue returning for follow up appointments long after their coupons have been redeemed…

Webster Says Patch Must ‘Be the Community,’ Others Weigh In

This is a the third installment in a series about hyperlocal past and present. Read here about Digital City / AOL, CitySearch, and Microsoft’s Sidewalk

I reached out to Warren Webster, President of AOL’s Patch network, the day before their big multi-thousand-blogger launch for thoughts on some of the views of the “Local 1.0” set discussed in the previous posts in this series. In an email he said: “It’s important to note that Patch isn’t citizen journalism. Patch is a platform staffed by professional journalists with an average of nine years experience. Patch also offers many opportunities for members of the community to have a voice on this platform — and for SMBs to drive consumer actions.”..

Hyperlocal 1.0: Matt Kursh Remembers Microsoft’s Sidewalk

A serious contender and moneyed innovator, Microsoft Sidewalk took to the local Web the way the behemoth did most things: with lots of muscle. It quickly squared off with CitySearch over advertising share and rapidly expanded its editorial footprint across the nation – carrying itself with arguably the most style among the hyperlocal contenders.

Ex-CitySearch Chief Conn on Hyperlocal 1.0

This is a the second installment in a series about hyperlocal past and present… An early entrant to the hyperlocal game was the fast-moving (and still going) CitySearch. They focused on data-driven content about entertainment and “things to do,” further crafted by editors in cities around the country. CitySearch went head-to-head with Digital City but saw real competition in Microsoft’s Sidewalk, which they eventually bought. Former CitySearch chief Charles Conn looks back and tells us a little bit about the way it was…

Hyperlocal 1.0 Heavy Bob Smith: ‘The Way It Was’

It’s difficult to pinpoint when online hyperlocal came into being. The idea was there with BBSs (electronic bulletin board services) since the early 1980s or even earlier, when local dial-up services allowed callers to access files, games, chat and so on. Long distance charges caused many to dial in to local boards. And thus local communities developed, with some system operators focusing on delivering local information and news. A few local newspapers tried getting into the game with bulletin boards of their own, or via Usenet Newsgroups…

Read the first in a series of interviews with leaders of what we’re calling Hyperlocal 1.0, as well as a bit of a response from a Hyperlocal 2.0 chief.

CityGrid’s Herratti: Local Is Becoming More and More Fragmented

Jay Herratti has been working in the local advertising space for decades. Previously the CEO of IAC-owned destination guide CitySearch, he currently serves as CEO of CityGrid Media, a “location-aware” advertising network that aggregates local advertisers and extends them across a network of 300+ publishers, including Urban Spoon, Insider Pages, and many others. Street Fight caught up with Herratti recently to talk about the fragmented nature of the local online advertising marketplace and why the Groupon phenomenon is an example of the kind of “closed-loop” advertising model that small businesses love.