MapQuest Tackling More Location Data and Services Under Verizon Ownership

Elise Neel, the head of MapQuest for business, spoke to Street Fight recently about the ways marketers now regard and value location data, the role mixed reality may play in mapping, and what it means for MapQuest to operate under Verizon’s ownership.

Openings and New Hires at TruMeasure, Brandmuscle, MapQuest

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes a new digital strategist at Emagine, and a promotion for Vendasta’s Jackie Cook.

LBMA Podcast: Google Unveils Shopping Insights, Uniqlo Monitors Shoppers’ Brainwaves with UMood

On the show: Google unveils Shopping Insights tool; Uniqlo’s UMood monitors shoppers’ brainwaves to help them pick the perfect t-shirt; Zikit’s “Now or Never” coupons; paying with sounds; Short Edition short story vending machine; Unmapped; Pixie tags; GPS-based metering in New York City. Plus, news from UNICEF and Target; and MapQuest.

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Has Signed a Deal with Google to Provide Search Ads (Business Insider)… MapQuest Wants You to Love It Again (The Next Web)… Google Discloses More Search Data to Woo Retailers (Wall Street Journal)…

Openings and New Hires at 4Info, Matchcraft, Foursquare and Yieldbot

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Triangle Business Journal gets a new president, Verve Mobile staffs up, and the Daily Voice hires a new publisher.

Street Fight Daily: Verve Mobile Buys Beacon Startup, MindBody Files for IPO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, Smart Coupons, And iBeacons: Verve Mobile Acquires Fosbury (VentureBeat)… Wellness Startup Mindbody Isn’t the Cure for This Ailing IPO Market (Pando)… Google’s Amazing Location-Aware Search Finds Answers About Nearby Places (Search Engine Land)…

The Year in Local Search: A Timeline of the Top Stories of 2014

The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…

Interconnectivity and the Mobile Mind Shift

We hear a lot these days about the massive transition in consumer attention from desktop to mobile devices. That transition is an undeniable reality, but it would be a mistake to assume that it’s just about mobile devices themselves. What the smartphone has done is to enable a change in mental attitude when it comes to the use and consumption of online services…

Street Fight Daily: Revel Raises $100M, Groupon Splits App

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Revel Lands A Whopping $100m To Put Another Nail In Cash Registers’ Coffins (VentureBeat)… Groupon, Too, Turns to Multiple Apps (New York Times)… Small Business Lending Platform On Deck Files For IPO Valued At Up To $150 Million (Fox Business)…

LBMA Podcast: Interviews With Aisle411, GameStop, and Mapquest

On the show: Our wrap from RetailLoco in Chicago, plus top stories of the week — including Vistar Media’s cross-screen ad platform; John Lewis testing the Oculus Rift; The Bluesmart suitcase; AboutPlace going into beta; Whirlpool partnering with Gigwalk; and Prizm’s contextual music device…

Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyBezos-Backed Pro.com Raises Another $14 Million to Help Renovate Your Home (Businessweek)… Uber Open to ‘Debate’ With European Regulators Over Ride-Sharing Rules (Wall Street Journal)… Bringing Tablets To Restaurant Tables Nationwide Nets E la Carte $35 Million (TechCrunch)…

Booker Eyes New Markets, More Capital

Sixteen months ago, Bain Capital’s venture wing made a $27 million bet on Booker. Now, the company says its gearing up to raise another big round in order help propel it into a number of new appointment and class-based verticals and hold off a bevy of increasingly well-capitalized competitors…

Street Fight Daily: GoDaddy Moves Ahead With IPO, Mapquest Reboots

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyMapQuest Aims For Reboot With New Content, Partners, UI (SearchEngineLand)… Go Daddy Said to Pick Morgan Stanley and JPMorgan for I.P.O. (New York Times)… Yelp’s Deal With Yahoo Has Small Businesses Crying Foul (Wall Street Journal)…

Street Fight Daily: Stripe’s Big Round, Rabois Resigns From Yelp’s Board

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Stripe Bolsters its Mobile Payments Cred With $80M Funding Round (GigaOm)… Icahn Says He Is Prepared for eBay Proxy Fight (Wall Street Journal)… Keith Rabois Resigns From Yelp’s Board (Recode)…

Street Fight Daily: LivingSocial ‘Ashamed and Embarrassed,’ Foursquare Loses Product Head

A roundup of today’s big stories in hyperlocal content, commerce, and technology“Ashamed and Embarrassed” LivingSocial Says Ongoing 30-Hour Outage Should End Overnight (AllThingsD)… Foursquare’s Head Of Product Checks Out Of Company (CNet)… No Plastic, No Problem: Square Does Away With Deposit Limits For U.S. Businesses (GigaOm)…

Mapping Apps Making an Impact on Mobile Purchase Intent

Apps like Mapquest and Waze are used with a direct intention as part of “lower funnel” purchase considerations.But map users also demonstrate high engagement with visible advertisers served to them as a complement to their core navigation needs…

Patch Misses 2012 Revenue Target

AOL’s network of hyperlocal sites missed the $40 million to $50 million revenue target that the company had set for last year, a miss that CEO Tim Armstrong attributed to disruption from superstorm Sandy in the fourth quarter during a Friday earnings call. The company remains committed to achieving run-rate profitability for Patch by the end of this year…

Openings & New Hires at Locu, Groupon, Patch, Signpost, and More…

There’s lots happening in hyperlocal as the year comes to a close: Locu snags PayPal vet Mok Oh as an adviser, plus lands a hot ex-Googler. Booker brings on a dynamic duo in its hiring spree. Patch sees big moves at the top. And there are some shifts at Groupon and open gigs at Telenav, Signpost, Swipely, Yellowbook, Yelp, and more…

Local Mapping Services and the Public Trust

The towering presence of Google in the mapping world today is testament to its success in product development, but this also indicates something else. People don’t just think of maps as a product to be consumed. It seems that we have begun to consider mapping services as a public trust…

Openings & New Hires at Patch, MapQuest, Local.com, and More

At JiWire, another departure; Patch brings on a few new department heads; UBL and Delivery.com continue to add to their teams. Plus, longtime Borrell Associates executive Peter Conti makes the jump to Local Media Association, and JT Batson becomes chief revenue officer at Cumulus Media. Looking for a new gig? Openings at Local.com, Patch, Microsoft, Google and more…