Mobile 1.0 Had Its Own Uber: Recalling the Birth of the Future
Somewhere in the nascent days of flip-phones, when I headed up AOL’s mobile products division, we came across a little company with an ambitious goal: let people hail a cab or black car virtually using their cellphones. The company, Qsent, had been working on a mobile-phone version of a service called iQtaxi.
Street Fight Daily: Tim Armstrong’s AOL Goals, Square Launches New Payments Tools
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL’s Tim Armstrong Aims to Build Digital-Ad Empire at Verizon (Wall Street Journal)… Square Has a New Growth Hack to Increase Its Payment Processing Volume (Recode)… Car-Pooling Helps Uber Go the Extra Mile (New York Times)…
Street Fight Daily: Google Changes Desktop Search Ads, Yahoo to Start Reaching Out to Bidders
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Makes Desktop Search Look More Mobile-ish to Milk More Shopping-Ads Cash (Recode)… Yahoo Said to Start Approaching Possible Bidders As Soon As Monday (Bloomberg)… What Is Groupon’s Real Value to Alibaba? (Crain’s Chicago Business)…
Street Fight Daily: Yelp Data Now Available to Marketers, Ads Coming to Facebook Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Agrees to License Its Data to Sprinklr, All the Better for Marketers to Understand Their Consumers (AdAge)… Facebook Plans to Put Ads in Messenger (TechCrunch)… Yahoo Warns of Industry-Wide ‘Pause’ in Mobile Growth for 2016 (VentureBeat)…
Street Fight Daily: AOL’s CEO Reportedly Leading Verizon/Yahoo Talks, Yelp’s Earnings Leak Early
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Said to Enlist AOL CEO Armstrong to Explore Yahoo Deal (Bloomberg)… Yelp’s Earnings Report Leaks, Reveals CFO Is Stepping Down (Fast Company)… Factual Enables Private Marketplace Deals with InMobi, Rubicon (GeoMarketing)…
Street Fight Daily: AOL Merges All Publishing Products, the Scope of Uber’s International Disruption
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL Is Combining All of Its Publisher Products (Business Insider)… Why Uber’s Rushing Into Deliveries Could Reap $24.6B Internationally (Forbes)… For Some Sprint Customers, Watching Ads Cuts Phone Bill (Wall Street Journal)…
Top 5 Exits in Local Tech of 2015
The local technology space saw plenty of M&A activity in 2015 and remains poised for another busy year in 2016. Rampant expansion of certain areas such as on-demand services and delivery apps makes further consolidation likely. The startup scene saw its share of healthy — if not billion-dollar — exits as well. Here’s a recap of the five of the biggest exits in the local tech industry in 2015.
PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution
Marketers face a number of big challenges today. One is pinpointing their audiences as they move from device to device — and then from platform to platform on those different devices. Another is making sense all of the data consumers generate in the scores of micro-interactions they have every day across the devices and platforms they use. A third is online-to-offline attribution. The partnership with IRI that PlaceIQ announced today is a step toward tackling these hurdles.
3 Mobile Changes That Will Affect Marketers in 2017
In 2017, the total number of worldwide mobile users is expected to surpass 6 billion across 11 billion mobile devices. So, what does the future of mobile look like for marketers? More specifically, what data-related trends will dominate in the coming year?