small business | Street Fight

Follow-Up Thoughts on the SMB Marketing/Operations Universe

David Mihm and Mike Blumenthal

Follow-Up Thoughts on the SMB Marketing/Operations Universe

“Regardless of the right package, the key for both agencies and small businesses is to choose best-of-breed components in each galaxy that integrate with each other so that you can add relevant and profitable services over time,” David Mihm says to Mike Blumenthal in their bi-weekly column.

‘SMB OS’: Expanding the Local Pie

Mike Boland

‘SMB OS’: Expanding the Local Pie

SMB OS isn’t a new concept, though it’s now emerging and crystallizing in new ways. Advancing it are supporting technologies like cloud computing, mobility and cash-flow friendly SaaS pricing. Much of this trickles down from enterprise world, as it often does.

Report: Social Media Continues to Be a Top Marketing Tactic for Local Merchants

David Card

Report: Social Media Continues to Be a Top Marketing Tactic for Local Merchants

The fourth edition of Street Fight’s Local Merchant Report shows a continued movement to social media as a preferred marketing tactic among local merchants. They deem it their most effective tactic, so they’re increasing their spending. Analysis of the survey suggests that would-be marketing suppliers can help them integrate social with their own site and email campaigns, as well as assisting them with reputation management and reviews.

Is There an SMB Analytics Market? And If So, What Should It Measure?

David Mihm and Mike Blumenthal

Is There an SMB Analytics Market? And If So, What Should It Measure?

“I’m not convinced small businesses without a full-time in-house marketer really care about analytics,” David Mihm tells Mike Blumenthal in their bi-weekly chat. “They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them.”

What Is the Essential Digital Marketing Bundle for Local Businesses?

David Mihm and Mike Blumenthal

What Is the Essential Digital Marketing Bundle for Local Businesses?

Where should small businesses be spending their money (or energy) right now to maximize their digital investment? Mike Blumenthal and David Mihm say it all starts with a website and listings management, and includes a variety of services like email newsletters, reviews management, and even Facebook ads.

New Report Shows Urban SMBs Do Better with Agency Help

David Card

New Report Shows Urban SMBs Do Better with Agency Help

Street Fight’s new analysis, The Urban SMB Report, indicates that local business owners in big cities get better results from their digital marketing efforts by not doing it themselves. The more they outsource, either to internal staff or to an agency, the higher their satisfaction rating. But there is room for improvement.

Sponsored Post: Infographic—How SMBs Need to Do Local Marketing

Laura Cole - Vivial

Sponsored Post: Infographic—How SMBs Need to Do Local Marketing

There is no better way for a local business to get its digital marketing in place than through a full understanding of key tools; by linking up with a digital agency; and focusing efforts on one channel that delivers powerful results. For the past four weeks in this space, LocalVox has delivered those insights and hands-on tactics, plus resources to provide SMBs a clear path to getting started and succeeding…