opentable | Street Fight - Part 2

Street Fight Daily: Google’s New Ad Targeting Techniques, Uber Launches UberEVENTS

The Editors

Street Fight Daily: Google’s New Ad Targeting Techniques, Uber Launches UberEVENTS

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Targets Intent with Email, YouTube, and Search Matching and App Campaigns (TechCrunch)… UberEVENTS is Launching in New York (Tech.Co)… How Much of Your Audience Is Fake? (Bloomberg)…

Street Fight Daily: Online-to-Offline Retail, Pinterest Unveils Ad Products

The Editors

Street Fight Daily: Online-to-Offline Retail, Pinterest Unveils Ad Products

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile (Screenwerk)… Pinterest Unveils Flurry of Ad Products, Names Monetization Exec (AdAge)… Why APIs Will Save Your Business From Getting “Uber-ed” (Fortune)…

Street Fight Daily: Banjo Raises $100M, Apple’s Search Ambitions

The Editors

Street Fight Daily: Banjo Raises $100M, Apple’s Search Ambitions

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Banjo Raises $100M to Put Your Tweet (and More) on the Map (Street Fight)… Apple Challenges Google with Growing Web Search Program, Fueled by Topsy Acquisition (Apple Insider)… ClassPass, a Startup that Gym Rats and Investors Love, is Now a $400 Million Company (Business Insider)…

Street Fight Daily: TripAdvisor Targets OpenTable, Cracks In The Geoweb

The Editors

Street Fight Daily: TripAdvisor Targets OpenTable, Cracks In The Geoweb

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyLine Launches A Taxi Booking Service In Japan Because Chat Apps Have Become Platforms (TechCrunch)… TripAdvisor Goes on a Dining Reservations Binge With Acquisition of Iens (Skift)… Cracks In The Digital Map: What The ‘Geoweb’ Gets Wrong About Real Streets (Guardian)…

Interconnectivity and the Mobile Mind Shift

Damian Rollison

Interconnectivity and the Mobile Mind Shift

We hear a lot these days about the massive transition in consumer attention from desktop to mobile devices. That transition is an undeniable reality, but it would be a mistake to assume that it’s just about mobile devices themselves. What the smartphone has done is to enable a change in mental attitude when it comes to the use and consumption of online services…

Street Fight Daily: Square Adds Booking Service, Lyft Drives Uber Competition

The Editors

Street Fight Daily: Square Adds Booking Service, Lyft Drives Uber Competition

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySquare Continues to Diversify With Launch of Booking Service (Fortune)… Lyft Drives Uber Competition With False-Order Allegations (Bloomberg)… Online Meal Delivery Firm Foodpanda Raises $60 Million (Recode)…

In OpenTable Deal, Signs of Deeper Convergence in Travel and Local

Steven Jacobs

In OpenTable Deal, Signs of Deeper Convergence in Travel and Local

Two recent acquisitions by Priceline and TripAdvisor offer an early look into a logic that could drive a more comprehensive consolidation of the travel and local technology sectors. Many of the structures built to help visitors navigate new cities — and implicitly for marketers to reach tourists — might quickly become obsolete…

Street Fight Daily: Priceline Buys OpenTable, Pinterest Expands Place Search

The Editors

Street Fight Daily: Priceline Buys OpenTable, Pinterest Expands Place Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyPriceline Agrees to Buy OpenTable for $2.6 Billion (Wall Street Journal)… With 1 Billion+ Travel Pins, Pinterest Gives Place Search An Upgrade (SearchEngineLand)… Location Sharing Startup Glympse Raises $12M As It Looks For More Device Integration (TechCrunch)…