Foursquare

Street Fight Daily: Foursquare Splits App, Groupon Goes After Costco

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Swarm: Foursquare’s ambitious plan to split its app in two (Verge)… Groupon Goes After Costco And Sam’s Club With Groupon Basics, A Portal For Home Goods (TechCrunch)… Uber Gears up to Launch ‘Uber Family’ Service & Eyes a New Batch of Cities (VentureBeat)…

Street Fight Daily: Square Discusses Sale, Facebook’s Local Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyMobile-Payments Startup Square Discusses Possible Sale (Wall Street Journal)… Facebook ‘Nearby Friends’ Will Track Your Location History To Target You With Ads (TechCrunch)… TPG-Led Group Closes $450 Million Investment in Airbnb (Wall Street Journal)…

Street Fight Daily: OpenTable Buys Ness, Chicago Cabbies Sue Uber

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.OpenTable Buys Ness, Tests Mobile Payments (TechCrunch)… Chicago Cabbies Sue Over Unregulated Uber, Lyft Services (Bloomberg)… For Yelp, an Expanding Push Into Politics (Hill)…

Street Fight Daily: Comcast Resurrects Everyblock, OpenTable Buys Quickcue

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.EveryBlock Is Back From The Dead (Chicago Grid)… OpenTable Buys Quickcue to Develop ‘Mobile Waitlist Technology’ (Eater)… Farewell, Cash: Starbucks Gets Ready for Latte Thursday (Wall Street Journal)…

Street Fight Daily: OpenTable Bets On Mobile, ReachLocal President Resigns

A roundup of today’s big stories in hyperlocal content, commerce, and technologyOpenTable Bets On Mobile App To Drive Revenue (Reuters)… More Exec Changes at ReachLocal  (LocalOnliner)… Will ZIP-Level Targeting Help Twitter Gain New SMB Advertisers (Screenwerk)…

Street Fight Daily: Showrooming’s False Threat, Groupon ‘Designed’ For Mobile

A roundup of today’s big stories in hyperlocal content, commerce, and technologyShowrooming Is Not A Threat To Retailers’ Revenue (eConsultancy)… Groupon CEO: Our Deals Are ‘Designed For Mobile’ (CNBC)… OpenTable Is Hoping For A Second Helping (PandoDaily)…

6 Tools Restaurants Can Use to Fill Tables at the Last Minute

With one in five dinner reservations resulting in a no-show, according to some estimates, restaurant owners are always searching for low-cost ways to fill empty tables at the last-minute. Increasingly, these frustrated restaurateurs are turning to hyperlocal vendors for a solution. Utilizing a combination of geotargeted messaging and real-time inventory control, restaurants are able to incentivize would-be diners to come in and fill tables that would otherwise have remained empty. Here are six tools that restaurants can use to fill tables at the last minute…

Chart: The Local Marketing Landscape

The shift from print to digital is old news, but what’s shaking up the industry is the introduction of cloud-based business management systems — for everything from payments and point-of-sale to schedule — into the marketing mix. Marketers can write algorithms to connect supply and demand, automating the way businesses and consumers interact locally. Yelp meets Booker. Facebook meets OpenTable. These combinations will bring together consumer data from every stage of the purchase funnel, automate marketing plans and messaging, and reduce implementation and sales costs for both marketers and solutions providers…

Street Fight Daily: Facebook Partners With OpenTable, Groupon Acquires Plumfare

A roundup of today’s big stories in hyperlocal content, commerce, and technologyFacebook To Offer OpenTable Restaurant Bookings Via Mobile (Reuters)… Plumfare Acquired By Groupon (VentureBeat)… How Foursquare’s Dennis Crowley Lost The Narrative To Yelp’s Keith Rabois (Fast Company)…

Street Fight Daily: Layoffs at Gannett, OpenTable Buys Rezbook

A roundup of today’s big stories in hyperlocal content, commerce, and technology…. More Than 150 Layoffs at Gannett (Gannett Blog)… OpenTable Buys Rezbook, Teams Up With Urbanspoon (San Francisco Business Times)… Wall Street Gives Yelp Five-Star Review as Stock Soars 23 Percent (AllThingsD

Street Fight Daily: Google Tests Local News, Foursquare Sells Location Data

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Now and Google Glass Could Become Your Hyperlocal News Readers (Quartz)… Foursquare Selling Its Location Data Through Ad Targeting Firm Turn (AdAge)… OpenTable and the ‘Ecommercification’ of Local (Screenwerk)…

Street Fight Daily: OpenTable Tests Payments, New Life for EveryBlock

A roundup of today’s big stories in hyperlocal content, commerce, and technologyOpenTable Begins Testing Mobile Payments (New York Times)… Five Months After Everyblock Shuts Down, A Media Company Revives The Product (PBS Media Shift)…
Groupon’s Restaurant Reservation Service Goes Mobile (Mashable)…

6 Tools Restaurants Can Use for Better Guest Intelligence

By the time a guest walks through the front doors at Ping Pong Dim Sum in Washington D.C., marketing manager Myca Ferrer can already be fairly certain what he or she will order. Ferrer isn’t psychic, but he is using a guest intelligence platform to gain a deeper understanding of his most frequent customers. By tracking preferences and payment histories, Ping Pong Dim Sum is better able to offer VIP service to its most loyal diners…

Street Fight Daily: Facebook Readies SMB Push, Foursquare’s Nascent Asset

A roundup of today’s big stories in hyperlocal content, commerce, and technology.As Small Businesses Become Tech Savvy, They Could Earn Big Ad Revenue For Facebook (TechCrunch)… Why Foursquare’s Growth Story Is Better Than You Think (Forbes)… Andrew Mason on How to Deal: From Founder to Ex-Groupon CEO (Fast Company)…

Selling Local Is Hard — Here’s What You Need to Do to Make It Work

For the past couple of months I’ve been testing a new targeted local online advertising product as part of my fellowship project at the Donald W. Reynolds Journalism Institute.The test has been essentially to sell the product to regional businesses within a given market. And at the end of the two-month trial, after calling on more than 150 businesses multiple times, I have a much greater appreciation not only for local salespeople but for the brands in the marketplace that can sell local…

Why OpenTable’s Foodspotting Buy Is Good for Restaurants

Foodspotting, a provider of a food-sharing and recommendations app, announced yesterday that it would be acquired by reservations company OpenTable for $10 million. While the two services seem quite different (one is for reservations and the other is a social network organized around food) the acquisition could mean good things for both companies as well as local restaurants….

Street Fight Daily: Intuit’s New Direction, Fousquare’s New Business App

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Intuit’s New Payments Directions In NFC, Passbook And Facebook Revealed In 20+ New Products (TechCrunch)… Foursquare’s New App Is Open for Business (AllThingsD)… Belly Bites is Free Sampling for Local Merchants Done Right (PandoDaily)…

Street Fight Daily: Google Partners with Kia, Cloud Computing and Coupons

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Car Rental Company Avis To Buy ZipCar For $500 Million (TechCrunch)… Google Partners with Kia Motors to Integrate Google Maps and Places into New Car Models (The Next Web)… How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions (Business2Community)…

Case Study: Restaurant Focuses on Online Menus, Reservations

Jen Ziskin, co-owner of the restaurant La Morra, in Brookline, Mass., says she relies on a combination of email marketing, OpenTable, and menu management platform Locu to spur interest long before customers walk through her doors…

Street Fight Daily: LivingSocial Takes $566M Loss, Mayer Buys Stamped

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Amazon Loss Puts Spotlight on Daily-Deal Firm LivingSocial (Reuters)… Mayer Strikes First Deal at Yahoo With Acquisition of Stamped (New York Times)… What we’ve learned a year after Groupon’s IPO (Crain’s Chicago Business)…