5 Scheduling Platforms With Rewards Program Integration
By integrating existing scheduling platforms and with newer rewards programs, businesses can use the information they already have at their fingertips to increase customer loyalty, decrease client drop-off rates, and promote continued engagement at their establishments. Here are five integrated scheduling platforms and loyalty programs that small businesses can try…
5 Online Marketing Strategies Every Restaurateur Should Know About
Creating an effective online marketing campaign isn’t always a simple task — especially for restaurant owners that are used to focusing the majority of their time and energy on what’s happening in the kitchen. In recent years, a number of hyperlocal platforms have stepped in to make it easier for independent restaurateurs to develop websites, manage social media, and cultivate better relationships with their customers online…
CityMaps Releases Mobile App, Wants to Be Kayak for Places Info
After spending three months in a web-only beta, social mapping service CityMaps is making its move to mobile. The New York-based company has released its first mobile app on iOS this morning and has announced its expansion to San Francisco and Austin. The service is essentially a Kayak for local information, aggregating local signals from sites like Yelp, Twitter, and Foursquare as well as commerce companies like OpenTable, Fandango, and handful of daily deal sites…
Case Study: Deals Earns Restaurant 30% Repeat Business and $120,000
In Winnetka, Illinois, chef Michael Lachowicz has strong opinions on what it takes to run successful daily deal promotions. Lachowicz has run six Groupon deals at his establishment, Restaurant Michael, resulting in more than 5,000 coupons sold and $120,000 in revenue generated in the last two years. He estimates that 30% of coupon buyers have returned after their vouchers were redeemed, and says he’s negotiated a deal with Groupon to get 90% of his payouts just two days after his deals end.
LocalUp: Building Online Ordering Hubs for Restaurateurs
LocalUp Solutions, a platform provider for online restaurant advertising and food ordering, has licensees and company-supported account managers in 30 markets around the country. The company provides groups of restaurants in small cities with an aggregated online presence and ordering capability that expands their marketing footprint.. .
Street Fight Daily: 07.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Google is trying to keep abreast with Groupon in the mobile e-commerce wars and Tuesday released an update to its Google Shopper for iPhone app that appears to be going straight after the daily deals service mobile location push, Groupon Now. (ReadWriteWeb)…
When Groupon filed IPO documents with the Securities and Exchange Commission in June, its use of certain financial accounting metrics raised eyebrows. Now, regulators are prolonging the company’s pre-IPO review over concerns about the metrics, specifically “gross profit” and “consolidated segment operating income.” (PaidContent)…
Street Fight Daily: 07.25.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Conquering “local” remains one of the largest opportunities on the Internet today, and it seems as though Twitter’s unique position has gone largely unnoticed, writes Victor Wong of PaperG. “If Twitter chose to focus more on location, higher user engagement and even monetization would likely follow.” (TechCrunch)…
OpenTable, the restaurant reservation Web site, will offer 30 percent off some dinner reservations through a new partnership with Savored, a start-up that offers daily deals for high-end restaurants. (New York Times/Bits)…
Why Mobile Can’t ‘Save’ Local News
The only thing that saves local news is really good, unique local content and community allegiances that make it clear the news product is more than just a way to make money. The commitment has to be obvious. This is why a handful of mom-and-pop hyperlocal blogs have flourished as lucrative small businesses. And this is why the best growth at Patch is driven by the most committed local editors who weave themselves into the community fabric…