Local SEO | Street Fight

Case Study: How a Newborn Photographer Uses CRM for Creative Remarketing

Stephanie Miles

Case Study: How a Newborn Photographer Uses CRM for Creative Remarketing

Heather Read isn’t just the lead photographer at her eponymous business in Chicago, Illinois, she’s also the head marketer, strategist, editor, and customer service representative. Like so many other small business owners, Read finds it difficult to launch the types of aggressive campaigns she needs to keep her business growing.

After Some Challenging Pivots, Moz Digs Deeper for Growth

David Hirschman

After Some Challenging Pivots, Moz Digs Deeper for Growth

After several years of fast growth pushing into a variety of different marketing products , the firm announced last August that it was laying off 28 percent of its workforce in order to refocus on its core competencies. We caught up with CEO Sarah Bird recently to talk about the changes and where she sees the digital marketing industry headed.

Brand Battle: Weight Watchers vs. Jenny Craig

Sponsor

Brand Battle: Weight Watchers vs. Jenny Craig

To gauge how each company approaches local marketing, Brandify’s proprietary technology analyzed Weight Watchers’ and Jenny Craig’s store locations with focus on areas of local presence management. 492 Jenny Craig locations and 663 Weight Watchers locations were included in the data sample.

Street Culture: MomentFeed CEO Says ‘Don’t Work Here Unless You Absolutely Must’

April Nowicki

Street Culture: MomentFeed CEO Says ‘Don’t Work Here Unless You Absolutely Must’

“We only grow at a rate that guarantees that we can provide [our customers] the product and expertise that will drive that high level of customer success,” says CEO Robert Blatt. “We are growing rapidly, but we really limit our growth so we can always deliver client success.”

Street Fight Daily: Apple Building New iBeacon Device, Square Eyes Another Acquisition

The Editors

Street Fight Daily: Apple Building New iBeacon Device, Square Eyes Another Acquisition

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple is Building a New iBeacon-powered Device, FCC filing reveals (VentureBeat)… Curated Food Delivery Startup Caviar In Talks To Be Acquired By Square For $100 Million (TechCrunch)… Pew: Only 2 Alt-Weeklies Saw Circulation Gains in 2013 (Poynter)…

Street Fight Daily: Mobile Driving Yelp’s International Growth, Mobile Ads to Hit $18B

The Editors

Street Fight Daily: Mobile Driving Yelp’s International Growth, Mobile Ads to Hit $18B

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology. Yelp’s Stoppelman Says Mobile Boom to Aid International Growth (Bloomberg)… Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner (TechCrunch)… Bike-sharing Faces Bankruptcy: Cities Withhold Money as Bixi Struggles (GigaOm)…

Street Fight Daily: Groupon’s Big Redesign, Local Ad Tech Moves Outdoors

Steven Jacobs

Street Fight Daily: Groupon’s Big Redesign, Local Ad Tech Moves Outdoors

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGroupon Builds New Website, Eyeing Marketplace Growth (USAToday)… Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform (MediaPost)… Square Market Is Attracting Sellers That Have Never Taken A Reader Payment (GigaOm)…