A new report from search intelligence company Adthena shows how consumers are interacting differently with new advertising formats and points to ad innovation as an essential brand investment.
In last year’s State of Hyperlocal report, over half of our survey respondents said they were investing in mobile. Respondents also deemed their own company’s brand awareness as their biggest challenge, even more than proving ROI to customers. What investments will make sense in 2017? With your help, we’ll find out, and present the results at our upcoming Street Fight Summit NYC next month…
Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases.
Nearly one-third of the respondents in Street Fight’s survey who also said that local media and content was important for their marketing were thinking about such cross-channel programmatic. Interest appeared highest for marketers who found local TV effective, but also played strongly with radio and print fans.
Small business owners have the tendency to shy away from advanced technologies like predictive intelligence, however experts in the field say that’s a mistake, and many of today’s platforms can be implemented by merchants on Main Street. Here are seven ways that small businesses can get in on the action and start using predictive intelligence tools today.
Programmatic-driven ad spend is expected to reach $14.2 billion worldwide this year. However, research by AppNexus indicates 97 percent of programmatic campaigns still lack targeted creative for individual audience segments. To satisfy this need, more hyperlocal vendors now are creating tools that businesses can use to generate targeted ad content without hiring their own in-house teams. Here are five tools for display ad creation and distribution.
Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Here are six strategies that small and medium-sized businesses can use to take full advantage of programmatic buying.
We tend to think of fragmentation as a major hurdle, but it means opportunities as well — to leverage content, data, and analytics to create an efficient, effective lead pipeline. Investors are turning their attention to this opportunity, pouring money into and acquiring companies that facilitate sales and marketing automation. What distinguishes the companies receiving investment dollars this year is that they uniquely embrace the concept of “growth hacking.”
Loyal customers are incredibly valuable to local merchants. A new class of hyperlocal platforms is helping small business owners pinpoint and engage with repeat visitors using a combination of in-store beacons, geo-location tools, and customer segmentation technology. Here are five platforms that enable merchants to track visit frequency and send highly targeted promotions to maximize sales among their most valuable customers.
Programmatic buying has a reputation for being geared toward large-scale advertisers buying high volumes of impressions. But more vendors are developing programmatic solutions aimed directly at the SMB market. Here are five platforms that give smaller advertisers the ability to plan, buy, and target digital ads in real-time.
In today’s digitally-focused advertising climate, overlooking TV’s influence is easy. It still accounts for the largest share of U.S. media spending, but with marketers increasingly focused on generating hard metrics-based ROI for every aspect of their campaigns, the challenge has been tying TV’s impact to real-world business results. With the launch today of a TV measurement solution in partnership with TiVo, NinthDecimal is banking on TV becoming a bigger piece of the ROI puzzle.
Lowe’s and Home Depot duked it out in this month, with Home Depot roundly trouncing its competitor on key areas of local presence. Lowe’s showed in local advertising, but faces challenges elsewhere. Digital marketing company Where2GetIt crunched numbers to compare how the two are branding locally and how that is affecting local consumers…