Acxiom | Street Fight

The Price of Free Listings Revisited: A Hyperlocal Business Perspective

Scott Barnett

The Price of Free Listings Revisited: A Hyperlocal Business Perspective

The proliferation of online directories and directory services has made the local business owner’s life harder. It means more places to manage vital information and more third-party providers that control access to directories. Between the time and effort required to manage aggregators and the volume of citations, few small business owners do it themselves. As a result, the only stakeholders that truly know what information is authentic often are left out of the conversation.

The Price of Free Listings

Andrew Shotland

The Price of Free Listings

When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were in trouble. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. This added up to a serious headache for multi-location brands and a serious opportunity for solutions providers that could bring order to the free business listings chaos. Here’s a look at how listings management has evolved.

5 Platforms That Connect Online Campaigns to Offline Results

Stephanie Miles

5 Platforms That Connect Online Campaigns to Offline Results

A number of major digital and data players are beginning to realize the importance of making this attribution connection, and they’re snapping up platforms that connect the dots between offline data and online marketing. Here are five examples of offline-to-online data platforms that tie the results of digital marketing campaigns to in-store transactions…

Street Fight Daily: Axciom Adds Offline Data, Facebook’s Foursquare-esque Cards

The Editors

Street Fight Daily: Axciom Adds Offline Data, Facebook’s Foursquare-esque Cards

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyAcxiom Acquires LiveRamp to Boost Offline-to-Online Data Capability (AdAge)… Facebook is Testing Foursquare-esque Cards to Tell You More About Where You’ve Checked In (Verge)… Square’s Status? It’s Complicated (Fortune)…