Ad blocking on mobile has been in the media spotlight since Apple launched its iOS 9 operating system in September. “The loss from ad blockers appears to be more of an opportunity loss for publishers than an actual revenue loss,” said Thomas Sly, vice president of digital revenue at E. W. Scripps Co. and chair of the committee the Local Media Consortium established to respond to the ad-blocking threat. “It doesn’t appear that publishers are hemorrhaging revenue.”
On the show: Western Union partners with WeChat for money transfers; Carvana to sell cars through vending machines; Millennial Media working with Rentrak to match TV ad viewing with mobile; RedBox offers free movie rentals for “America’s Movie Night;” National Geographic launches “Find Your Park, Love Your Park.” Plus, news from SenionLab; Gravy + ROIchecker; RoamingAround; Google + Virgin America; and Oxfam America + xAd.
Every institution of higher learning has myriad news sources, from official newspapers to social media platforms. Some college publications have ambitions and appeal that transcend the campus boundaries. One such example is The Student Body, which emerged from a class at the University of Florida’s College of Journalism and Communications in Gainesville and now aims to reach a national audience.
Square made its debut on the public markets yesterday. After its much-commented-on offering price of $9 per share, which some took as a shot across the bow for unicorn startups, the Jack Dorsey-helmed payments firm surged more than 45 percent in its first day of trading. The pressure may be off Square momentarily, but it won’t stay that way for long.
On the show: Jet.com is using Samsung Gear VR to help job prospects experience the office; PillPack brings reminders and location-based alerts for your drugs; Uber partners with TomTom; PriceLocal launches in Charlotte; SingPost developing the O2O mall of the future. Plus, news from Coke; Google; Verve + Moat; Blippar; and Spotify.
Around the holidays, consumers tend to spend a lot more time on multiple devices, altering standard shopping habits and behaviors. This means brands and businesses need to ensure they are accurately and competitively represented in search, social, and mobile channels, and that social engagement and advertising efforts are properly targeted to the right consumers at the right times.
When they met at their recent Chicago convention, independent community publishers and editors talked a lot about what might be called “reve-news.” On everybody’s mind at the Local Independent Online Newspaper (LION) Publishers’ annual meeting was how to monetize news. Even weddings and obituaries can contribute to local news publishers’ bottom line.
A year into the on-demand revolution, the question persists: Where’s it going next? So far, it’s gone into nearly every local vertical, but there are still areas with the right conditions for on-demand models to take root, some of which remain underdeveloped. These include higher-end professional services like lawyers and doctors, project-based work like design and writing, and, of course, SMBs, especially when it comes to local marketing and advertising.
What’s on the mind of technology and marketing suppliers targeting the connected local economy? They’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness. The dichotomy between small businesses and national chains that sell locally is profound, and presents difficult challenges in scaling to support either, let alone both, according to Street Fight Insights analysis.
On the show: Starship Technologies is planning a fleet of delivery robots; MediaSignage geotargets moving vehicles; LISNR raises $10 million; Amazon kills Amazon Local and Amazon Register. Plus, member news from Facebook; Walgreens; Apple; Google; SweetIQ; what3words + ESRI.