Commentary | Street Fight

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Local Search Listings

The Power of Visual Appeal in Local Search

No Comments 24 October 2014 by

Images are more compelling to the average user than any other medium of communication. Though users may visit local search sites and apps with the conscious intent of seeking out text-based information such as phone numbers, hours, and addresses, visual content encountered along the way may have a greater influence than textual information on deciding which businesses to visit...

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The New News

Gannett Papers Evolve to Avoid Becoming Publishing’s ‘Buggy Whips’

2 Comments 21 October 2014 by

In the news media's digitally focused 21st century, newspapers are often dismissed as an "industrial-age" product. But it's not clear that they'll become what whale oil was to the 19th century's petroleum . For a macro-look at how this is playing out at Gannett, we caught up with the media giant's SVP for News, Kate Marymont...

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Off the Block

mobile-phone-map-search

5 Influential Products That Helped Define Local Tech

3 Comments 20 October 2014 by

The local industry has yielded a bevy of popular products. Some have survived while others have faded into the background, but the industry continues to merit the hype. Here we take a look at the five best products in local tech over the past few years...

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The New News

How One Gannett Paper Is Reacting After ‘Slow Slide’ From Cost Cutting

1 Comment 16 October 2014 by

In August of this year, the entire editorial staff at the Asheville Citizen-Times was required to apply for re-employment in a reorganization with new job descriptions. Executive Editor Josh Awtry told readers: "It would have been easier to change nothing in the way we operate ... but we weren’t ready to accept that fate." Here, Awtry details for Street Fight his team's major changes...

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Commentary

Social media city

Raising Social Capital Is a Key to Small Business Marketing

1 Comment 15 October 2014 by

One of the most tangible ways for small businesses, chambers, and trade organizations to build social capital is to raise funds for their community. Crowdfunding opens up a collaboration between the business community (the sponsors) and the nonprofits, by reframing the decision to contribute from management to the crowd...

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On Location

LBMA Podcast: Urban Airship and Beacons, MapQuest Commutes

1 Comment 10 October 2014 by

On the show: Urban Airship and Gimbal cozy up to beacons; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures two patents; xAd teams with Captivate Networks; and special guest is SchneiderMike from Skyhook Wireless...

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The New News

Mike Shapiro’s TAP Gets New Branding and a Network Strategy

No Comments 09 October 2014 by

The six-year-old Alternative Press (TAP) network of community news sites in suburban New Jersey and Pennsylvania has a new name — TAPinto.net — and a new look. It also has a new strategy aimed at leveraging content and audience reach across TAPinto's sites, 32 of which are franchisees...

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Commentary

The Benefit of Beacons Is in the Past and the Future — Not in the Present

1 Comment 08 October 2014 by

The discussion around bluetooth beacons and other proximity messaging technologies has largely centered on real-time advertising. But the benefit of beacons extends well beyond the "here and now" scenario; the devices create new opportunities for marketers to build deeper audience segmentations and more advanced location targeting that we’ve barely begun to explore...

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Off the Block

Beacons Do Pose a Privacy Threat — But It’s Not the One You’re Worried About

No Comments 07 October 2014 by

Earlier this week, Buzzfeed published a scathing report detailing an initiative by outdoor advertising giant Titan to install bluetooth beacons in hundreds of phone booths across New York City. But the report does more to underscore the shortcomings of the local technology industry in explaining the new technology than to expose a new, meaningful threat to the consumer privacy...

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The New News

Why Entrepreneurial Publishing is Catching Fire in Local Digital

1 Comment 03 October 2014 by

Traditional journalistic publishing models are collapsing right before our eyes as entrepreneurs — often with no standard journalistic background — are starting highly innovative and financially promising community news websites in many metro markets. In this Q & A, the University of Florida’s Randy Bennett explains how and why this new model of publishing is starting to replace the old models exemplified by the corporate businesses of “legacy” newspapers and broadcasters...

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