Commentary | Street Fight

The New News

Locable’s Aim: To Help Sites Build Community as a Brand

No Comments 22 April 2014 by

Locable is a network of 50 local and hyperlocal websites that shows its "partners" how to build community around their brand. It does this through an approach it calls “Main Street for the 21st Century.” In this recent Q & A with Street Fight, the company's co-founder and CEO Brian Ostrovsky talks about what this approach means, and how community sites can position themselves for success...

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Commentary

Putting Small Businesses on the (New) Google Map

No Comments 18 April 2014 by

Google Maps is a key resource that businesses can use to get more local searchers to discover them online. But can it also help them get more leads? The simple answer is yes, but it’s a not as easy as simply claiming a listing. It’s only by taking advantage of all that Google Maps has to offer — and then tracking how traffic from your maps listing converts into leads and customers — that you can see just how powerful accurate, optimized maps listings can be...

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The New News

Niche Site CHARLIE Goes Big With Underwriter Le Creuset

No Comments 18 April 2014 by

After an initial stint doing publicity in the movie industry in Los Angeles, Caroline Nuttall migrated to Charleston, S.C., and fell "head over heels" for its "beauty and progressive culture." She expressed her passion for the city by creating the local digital magazine CHARLIE, whose words, images and design capture the many faceted, old-new richness of her publication's namesake. Here Nuttall tells Street Fight how she navigated CHARLIE to new revenue streams, including an underwriting partnership with national cookware maker Le Creuset.

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On Location

LBMA Podcast: Mahana’s Brian Menell and Richard Bagdonas

1 Comment 18 April 2014 by

Top stories of the week include Quantum Dots, Apple, the Lego Movie, American Express, Amazon’s Dash, Tesco, Uber’s Rush, Breeze, Santa Monica’s Wellbeing Project, Traffle’s travel app and SmartMat.

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Streets Ahead

Recent Studies Show Mobile’s Broadening Reach

No Comments 17 April 2014 by

The reports underline what we might call the inherently local nature of mobile search. Whether you are in a store contemplating a high-ticket purchase or downtown hoping to discover a new restaurant, the phone in your hand is your portal to timely and actionable information as well as marketing incentives that are increasingly likely to gain your attention...

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The New News

Patch1

The New Patch: One Site’s ‘Entrepreneurial’ Editor on the First 60 Days

4 Comments 14 April 2014 by

Patch, under its new owner Hale Global, is experimenting with new approaches for structuring and operating hyperlocal news sites, which, in general, have a reputation for losing money. One experiment is creating entrepreneurial editor-publishers for sites in the strongest markets. Sixty days into the experiment, longtime reporter Susan Petroni, explains her new dual role at the Framingham, Mass., Patch...

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On Location

LBMA Podcast: Xapp, Mobiquity, and Beacons at the Ballpark

No Comments 11 April 2014 by

Top stories of the week include voice recognition ads from Xapp + NPR; Mobiquity’s BLE beacon SDK; Minified’s Telescope Cards + Foursquare; Coke’s Radar for Good campaign in Romania; the launch of TheGoodData; and funding news from Alignable and Lyft. Special guest is Rafi Haladjian, founder of Sense...

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Commentary

Reconsidering Location for On-the-Go Consumers

No Comments 08 April 2014 by

Out-of-home works because it is exactly what its name implies. That’s a powerful advantage. But with great power comes great responsibility. And in order to capitalize on this advantage, we need to re-think our approach. Once we start regarding out-of-home as a behavior (specifically, of consumers on-the-go) instead of just a set of location-specific screens, our success is almost guaranteed...

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Off the Block

store

GrubHub(s) vs. Uber(s) vs. Yelp(s): Making Sense of the Mayhem in Local Commerce

No Comments 07 April 2014 by

Last week, ride-sharing service Lyft announced that it had closed a $250 million round of funding to compete with Uber in what will likely become a capital-intensive — and noisy — race around the world. But the battle over transportation is just one example of a wider push by tech companies to reinvent traditionally offline industries by developing lightweight marketplaces...

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Commentary

Payment Technology: If it Ain’t Broke… Start an Entire Industry to Fix it.

No Comments 07 April 2014 by

Mobile payments is an exciting area of cultural and technological disruption, and at the same time a solution in search of a problem. Somewhere in all the excitement, we seem to have forgotten that paying for things with cash or credit card ain’t broke. We’ve been covering mobile payments closely on this blog and many [...]

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