Commentary | Street Fight

Off the Block

store

Conference Notebook: Navigating a Future For Indoor Mapping

No Comments 23 July 2014 by

In a world overflowing with data, it’s ironic that the last bastion of opacity — the place about which businesses know the least — is also the place where we spend the majority of our money: the physical store...

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Off the Block

Yelp, Foursquare, and the Downsides of Mobile-First

No Comments 21 July 2014 by

In an era where the "mobile-first" motto borders on dogma for tech companies, the virtues of the desktop internet often are overlooked. While Yelp continues to benefit from desktop search, mobile-first Foursquare has struggled to sustain the explosive growth it saw early on — partly because its influence on the web ecosystem remains relatively weak...

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On Location

LBMA Podcast: Google’s Chromecast, Ubimo’s Gilad Amitai

No Comments 18 July 2014 by

Top stories of the week include: Google’s Chromecast gets Ultrasonic; Chicago’s Array of Things makes the city smarter and creepier; ReservationHop takes reservations hostage; Amscreen and Garmin partner at the Tour de France; Muuzii taps SMS for real-time translations; RetailNext and iZettle close financing rounds; Ubisoft shows us the map of the future; TAB unveils spot ratings for billboards thanks to Inrix...

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The New News

Surge Seen in Online Political Ads, But Which Sites Will Be Winners?

No Comments 17 July 2014 by

Digital platforms traditionally haven’t gotten too much in the way of political ad spending, but new projections from Borrell Associates show online outlets making a big leap this year amid the midterms, going from $14.1 million in 2010 to $211.2 million in 2014. But it’s not clear how much community news sites — many of which cover campaign news diligently — will benefit from these gains...

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Commentary

How to Use Video Content to Boost Local Search Rankings

No Comments 17 July 2014 by

Over the past year, online video has become a powerful tool for boosting organic SEO rankings. Search engines still value video because it’s harder to make and is typically much more engaging. Here are a few tips to make sure you are getting the most value out of your branded content to compete online...

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Off the Block

Order Ahead, Confusion at Counter: Square’s New App, and the Problem of Leading From Behind

2 Comments 15 July 2014 by

A clumsy experience with Square's new app points to a deeper challenge facing the tech industry as it takes aim at the way we buy and sell goods in the real-world: technology companies, in all their glory, can only lead from behind. As companies like Square look to not only automate existing behaviors, but introduce new ones, the gatekeepers to the future of retail are on the main streets and in the malls across America.

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Commentary

yelp-sticker

Why Yelp Is Steadily Becoming a Force in Local Data Aggregation

No Comments 14 July 2014 by

Unlike traditional aggregators like Infogroup, Acxiom, Neustar Localeze, and Factual, which provide basic listings for a very broad range of something like 20 million businesses in the U.S., Yelp is primarily focused on popular businesses — especially reviews of, and deals at, those businesses...

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Off the Block

Designing a New Value Proposition for Consumer Location Data

No Comments 11 July 2014 by

In a paper published earlier this month, a group of researchers tried to put a price tag on the personally identifiable information that flows from our mobile devices. The results shine a light on the unique challenges facing companies interested in mining location data, and the divergent paths of two tech companies that have built businesses around that information...

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On Location

LBMA Podcast: SnapChat Tests Location, MapCo’s Howard Curtis

No Comments 11 July 2014 by

Top stories of the week include: Google acquires Skybox Imaging; Aisle411 partners with Walgreens and Google; Robocat’s Thermodo weather keychain; Apple patents location-based security; and Ikea Russia builds a website inside of Instagram;...

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The New News

corner-media

With Acquisitions, Brooklyn’s Corner Media Grows Into a Regional Cluster

No Comments 10 July 2014 by

Publisher Liena Zagare's independent Corner Media network in Brooklyn has added three established community news sites in the borough to grow into a cluster of seven sites in a market of 1 million people. Street Fight recently caught up with Zagare to learn more about what her two acquisitions will mean for their neighborhoods and her company...

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