Founder and CEO Mike Ragsdale explains why diversification is such an important element of 30A’s fast growth into what is now a multimillion-dollar operation. He also explains how community news sites that don’t have a tropical beachfront to boast about can create their own unique, revenue-generating brands.
Similar to the shift from desktop to mobile, local marketers need to consider how the shift to voice-activated devices will impact their strategy. The smart home hub offers a new device on which consumers will interact with local businesses.
With Valentine’s Day upon us, what better time for looking at how a lingerie company does its digital marketing? Street Fight recently sat down with Cosabella CEO Guido Campello and marketing director Courtney Connell to talk about how company gets the word out about its products.
It can be all too easy to give the client the impression that search marketing is too hard from them to really understand — so they should just trust you. But that sets the stage for a relationship that is not based on ethical behavior.
Outside of college campuses, local food delivery startups generally have larger neighborhoods to cover and customers with more niche needs. This may be why some of the biggest names in local delivery don’t seem as different at first glance, because their focus is on the back-end.
The key will be not how Facebook shares its revenues or tinkers with its news-feed algorithm. How successful newspapers are in achieving sustainability will depend on the richness of the connections they build with their audiences.
Google recently announced that YouTube will turn to logged-in user data to verify views and ensure that relevant advertising reaches the right consumers. This will allow publishers, brands, and marketing to draw on all the highly contextual demographic and behavioral data that Google gathers from mobile consumers.
Hillit Meidar-Alfi, the company’s founder and CEO says the service “is building the most powerful platform for location search and analytics with applications for small and medium businesses, marketing technologies, ecommerce, real estate, and more. Businesses using location analytics will have a significant competitive advantage over those that do not.”
This AI-centric battle is being waged by heavier contenders than any before it, including Apple (Siri), Amazon (Alexa), and Google (Assistant). They’re each basing battle plans on their current positioning and biggest assets, and the winner will sway the next era of local commerce.
The new funds will help the organization bring more professional services to its members, and will further its mission to promote sustainable local news. To get a read on LION ‘s new plans, Street Fight caught up recently with interim Executive Director Matt DeRienzo.