The organization is making major strategic changes – and more are on the way — as it seeks to strengthen the revenue power of its members, who represent a big chunk of the embattled digital local news industry.
We’ve reached a pivot point where local market nuances and differences can create definable opportunity. I am not saying that the age of the big box retail or e-commerce portal are over, but if a brand does a better job at leveraging local marketing it can create a competitive advantage and differentiation point.
SeeClickFix has used 21st-century technology to fix 2,666,448 issues (and still counting) in municipalities and other jurisdictions around the country. In this Q & A, CEO Ben Berkowitz talks about how the company he founded eight years ago has forged partnerships with 300 governments and other entities.
The local news automation camp keeps graduating hopefuls. One of these is a four-year-old startup spawned from the mind of a former Microsoft-Amazon engineer who faced a very common problem: “how do I find out what’s happening outside my home right now?”
Mobile payments have been inhibited by point-of-sale hardware upgrade requirements and the lack of a killer pitch for either users or merchants. But the movement to chip-based credit and debit cards in the U.S. could help.
One emerging group that might be able to help publishers answers tough questions is the nonprofit group STAR Communities, which “works to evaluate, improve, and certify sustainable communities.” The company helps cities and counties “achieve a healthy environment, a strong economy, and well being for their residents.”
With the right data, a brand can keep the relationship with the customer warm while they’re off-property, out-of-town or on a budget. Offering the right deals and communications that are relevant to real interests means that the relationship between man and machine is getting better all the time.
A few recent moves have begun to triangulate how Uber might build out auxiliary revenue channels. It will be all about enhancing your ride, then, down the road, an ad model. And it won’t involve in-car signage or digital displays.
In 2017, the total number of worldwide mobile users is expected to surpass 6 billion across 11 billion mobile devices. So, what does the future of mobile look like for marketers? More specifically, what data-related trends will dominate in the coming year?
Does Central New Jersey’s New Brunswick Today represent the future of local news? The local site has made inroads in its community, supporting itself with a “three-legged stool” combining reader memberships, foundation support and site advertising.