Commentary | Street Fight

Commentary

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Lessons Learned From the Call Analytics Trenches

No Comments 19 December 2014 by

It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time…

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On Location

On the show: TGI Fridays’ drone attack; Health Insurance benefits with Misfit; search as signal by Mindshare and Google; Monochrome; pop-up Libraries; smart screens by Photon and Panasonic; eBay Australia’s 24-hour Christmas Windows...

LBMA Podcast: Maps on Clothes, Smart Screens

No Comments 19 December 2014 by

On the show: TGI Fridays’ drone attack; Health Insurance benefits with Misfit; search as signal by Mindshare and Google; Monochrome; pop-up Libraries; smart screens by Photon and Panasonic; eBay Australia’s 24-hour Christmas Windows…

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Off the Block

d.001

Twitter and Foursquare Make a Better Match Than You’d Think

No Comments 18 December 2014 by

Reports surfaced yesterday that Twitter may partner with Foursquare to help the microblogging service develop a new local discovery feature. In the perennial speculation about Foursquare’s future, the rumors lead us to ask: would a Twitter tie-up make sense?

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The New News

oswego

From Print to Patch to His Own ‘Indie’ Site — A 25-Year Saga

1 Comment 18 December 2014 by

Steven Jack, who was regional editor for eight Patch sites before leaving in the first round of layoffs, did what many of his terminated colleagues did — he started his own independent site. In less than a year, he has captured 31,000 unique visitors for his Only Oswego, which more than equals the town’s population…

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Commentary

Connected Modern World

Social Studies: Are ‘Follows’ and ‘Likes’ Right for All SMBs?

3 Comments 15 December 2014 by

Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results…

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Commentary

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Handicapping 2015’s Mobile-Local Happenings: 5 Areas to Watch

No Comments 15 December 2014 by

At the crest of a new year, several trends signal what we can expect to see in mobile and location-based media. Next year we’ll see the mobile ad market continue to grow, we’ll see local continue to be Uber-fied, and we’ll see mobile social sharing go local as well…

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Commentary

In 2015, the customer experience will be more critical than ever before, as consumers’ attention spans continue to shorten. Brands must engage consumers in the most personal, relevant and timely fashion to grab their attention...

Communicating With Mobile Consumers in the ‘Experience Age’

No Comments 12 December 2014 by

In 2015, the customer experience will be more critical than ever before, as consumers’ attention spans continue to shorten. Brands must engage consumers in the most personal, relevant and timely fashion to grab their attention…

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On Location

On the show: Barclay’s Bank enlists beacons to help customers with disabilities; Girl Scouts launch their cookie-finder app; Proxama + Exterion bring beacons to the bus; Location Guard for FireFox;Target + Google’s Art Copy & code program...

LBMA Podcast: Snapchat’s Geofilters, Vistar Media CEO

No Comments 12 December 2014 by

On the show: Barclay’s Bank enlists beacons to help customers with disabilities; Girl Scouts launch their cookie-finder app; Proxama + Exterion bring beacons to the bus; Location Guard for FireFox;Target + Google’s Art Copy & code program…

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The New News

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Locable Founder: Community Sites Need More Than News to Thrive

No Comments 11 December 2014 by

Not every community news site wants to become a network. But that doesn’t mean “one-off’s” can’t benefit from some of the advantages of scale. Locable founder Brian Ostrovsky spoke with Street Fight recently how single publishers can do quite well even in markets where they’re facing competitors who have chosen to go bigger…

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Off the Block

The longtime Wheel of Fortune host caught up with Street Fight recently to talk about his decision to became the face of a daily deal franchise, why he remains optimistic about the future of local media, and the "great Irony" of an increasingly sensitive Internet constituency...

Why Pat Sajak Wants to Power Hyperlocal Daily Deals for SMBs

No Comments 10 December 2014 by

The longtime Wheel of Fortune host caught up with Street Fight recently to talk about his decision to became the face of a daily deal franchise, why he remains optimistic about the future of local media, and the “great Irony” of an increasingly sensitive Internet constituency…

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