Commentary | Street Fight

On Location

LBMA Podcast: Discovery Navigation, Digital Hacking in Real Life

No Comments 29 August 2014 by

On the show: Earshot and DoubleDutch raise money; Apple patents a car locator; Lay's partners with Uber for Uber Picnic; Vemory app launches; Stylebored pays cash for referrals; Omote’s living makeup; Netflix changes room color based on the movie...

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The New News

Buffalo Rising Holds Own Against Warren Buffett’s Daily

No Comments 28 August 2014 by

Buffalo, N.Y., is part of the New Urbanism that's helping to revive many old cities, and Newell Nussbaumer's Buffalo Rising is chronicling the Queen City's comeback. Here, Nussbaumer tells Street Fight how he did it...

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Off the Block

Why the Mobile Industry Needs to Address Its Data Problem

1 Comment 27 August 2014 by

Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used...

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Commentary

yelp-sticker

The Art of Local Marketing: Becoming Selfie-Aware

No Comments 25 August 2014 by

The jury is still out on the new Foursquare's scalability and I've grown to like it. But it's no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I've long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp's potential direction...

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On Location

LBMA Podcast: Amazon’s Local Register, Dealmaker Media’s CEO

No Comments 22 August 2014 by

On the show: Verve Mobile’s programmatic direct platform; VMBeacon brings mannequins to life; Cucalu confounds; Yahoo buys it’s 31st mobile company, Zofari; Glympse works on your wrist; and Gilbarco-Vedder Root teams with Verifone at the gas pump...

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The New News

Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue

No Comments 21 August 2014 by

Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country...

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Streets Ahead

Traditional Businesses Still Failing to Reach Online Consumers

2 Comments 20 August 2014 by

An infographic from Marketecture offers a useful compendium of statistics pointing both to the great opportunity in local and the persistent gap between that opportunity and the actual practice of marketing by many small business owners...

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Commentary

Amazon Getting Pieces in Place for Next-gen Payment System?

No Comments 19 August 2014 by

At first glance, many are seeing Amazon's new card reader as a competitive move against the likes of Square and PayPal. But this is actually a tiny start to a bigger vision. Amazon's vast reach can make its card reader matter in a variety of interesting ways...

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Off the Block

As Franchises Bounce Back, A Golden Market for Local Tech Surfaces

No Comments 15 August 2014 by

A booming franchise sector presents a unique opportunity for hyperlocal firms to blend the scale and reach implicit in the digital marketplace with the granularity and flexibility afforded by mobile, social and other locally-driven platforms. What’s more, the franchise industry — with its unique combination of scale and fragmentation — could help provide a critical stepping stone for vendors to reach the small business market...

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On Location

LBMA Podcast: Mobiquity’s ‘Smart’ Malls, Bing Improves Mobile Targeting

No Comments 15 August 2014 by

Top stories of the week include: Tinder match-making for dogs; The Traces launches an app; Shazam releases their Resonate platform; The Ninja Sphere for your connected home; Westpac adds augmented reality to banking; Track Toronto tracks the lyrics of the city; Drop closes a small round; Timex has a new non-smartphone connected watch...

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