When we talk about hyperlocal, it's usually about taking content and advertising down to the neighborhood (and sub-neighborhood) level. But it's possible to go a bit deeper than that, and I think there is still a lot of work to be done around combining local content and advertising with people's interests...

In this week's episode, hosts Rob Woodbridge and Asif Khan talk about Yahoo's continued campaign to buy employees; big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; the re-emergence of RFID for grocery checkout; a Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile...

In order to appear competitive, most local media companies have formed digital divisions that offer services for local businesses that are available only through deals with pure-play companies like Google, Facebook and Yahoo, which guarantees that a certain portion of the business we generate will always end up in their hands. There simply has to be a better way...

There’s a not-too-quiet rivalry brewing between Square and PayPal over offline payments, and this week saw the unofficial opening of an important new theatre: the SMB point of sale (POS). It’s perhaps the stickiest problem for both companies to solve in order to make payments work, and their respective announcements demonstrate a strategic skism similar to what we’ve seen in desktop computers and mobile phones..

The ability to target consumers based on location is no longer an emerging element of mobile technology — it is the standard on which all other strategies are based. The growing demand for this type of mobile advertising has brought on the development of new and effective location targeting strategies, the most popular being place-based mobile ad targeting. Want in? Here are five place-based mobile targeting strategies to try.

In this week's episode, hosts Rob Woodbridge and Asif Khan talk about rumors that Facebook is looking to purchase Waze for $1 billion. Meanwhile, Square is set to check in to Foursquare’s neighborhood; BlockAvenue launches to give your city a grade; and Unilever goes hyperlocal with its rewards program. Plus special guest Duncan McCall, CEO of PlaceIQ.

Google Glass may be overpriced or simply too odd for many consumers, but it still represents a manner of thinking about the interconnectedness of the internet and the world that is an inevitable outcome of current trends. With smartphones as our constant companions, we already spend a vast amount of our time looking down to look things up.

The flood of new loyalty and payment startups that littered last summer’s newscycle has dried up, with only a handful of companies - namely, Square, Belly, FiveStars and LevelUp - making it to a meaningful second or third round of funding. Add Marqeta to that list. The maker of a branded and white-labeled prepaid loyalty card announced that it closed a $14 million series A round led by Greylock Partners this morning, and revealed that its technology underpins the Facebook Card, the social network’s most recent stab at gifting...

The 30-second spot will be the ruin of those in local media who shift this old television workhorse to the Web. Local media companies rarely run anything less than 30 seconds, because that's what advertisers want to buy, but this is a grave error — it spits in the face of the one who has clicked through to watch a short video...

For the sake of local businesses and local searchers, marketers need to come to the rescue. vSplash estimates that there is a $3.2 billion opportunity for local marketers to help clean up local search and help local businesses with their digital marketing efforts. And in that number there is some low-hanging fruit — especially for marketers that already have a foothold in local markets...