Why Mobile Could Make or Break Your Back-to-School Campaign


The school year is right around the corner, which means that back-to-school shopping is already in full swing. Aside from the holidays, back-to-school is the second-largest selling season, so if retailers are not participating, they’re missing out. To be successful this school year, you need to know what trends are affecting how consumers are finding […]

Facebook’s Ad Platform for SMBs Has Come a Long Way, But Still Has Room to Grow

Facebook, Social

More and more local businesses are turning to Facebook to launch hyperlocal ad campaigns. And for good reason — the company has greatly enhanced its SMB ad offerings in the past year. As a relatively young ad medium, though, Facebook hasn’t really mastered the game yet.

INFOGRAPHIC: The Complex SMB Marketing Ecosystem


As the head of digital strategy for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, both to enhance my understanding and to assist SMBs in identifying potential suppliers.

Why Social Recommendations Are Vital for Local Online Marketplaces

Close up of hand with laptop and social media icons

There can be little disagreement that building a word-of-mouth platform is difficult. But if social recommendations are the gold standard, why should we expect users to pick solutions that provide the convenience of scheduling and booking but lack the trust of word-of-mouth?

A New Political Campaign Methodology Connects Supporters With Localized Social Media

Yellow road warning sign , Elections Ahead , 3d render

It’s self-evident that campaigns should be promoted at local levels, where word-of-mouth buzz can truly happen within neighborhoods. As the 2016 national election approaches, campaigns have the opportunity to harness local social more directly than ever before.

Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business


People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a […]