Having recently launched his second “asymmetrical” local news outlet and taken an investment from Gannett, Brady and The Incline’s editor, Lexi Belculfine, spoke to Street Fight recently about how new revenue models are building a future for community news.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Baidu, Toyota’s Kirobi, Sionic Mobile + OnStar, Verizon, Westfield, Better Ad + Gravy, Alibaba + PlaceIQ.
The company recently created a division for new ventures and appointed as its CEO a publishing executive with deep experience in marketing and sales — Peter Newton, who will also continue as CEO of GateHouse’s Propel Business Services. In this Q & A, Newton talks about present and future change at GateHouse:
Like it or not, SMBs have become far more educated and sophisticated with regard to digital media, and are in a much better position to hold their providers accountable. As a result, providers now must look for ways to more cost effectively provide higher quality products.
When a business launches a new product, or, say, the latest Harry Potter adaptation hits the market, retailers are often challenged to update their location pages in a timely manner to show the availability of the product for consumers who rely on local search to find what they want nearby.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Cobbler Concierge, Theraflu, Whole Foods + Instacart, Facebook’s Marketplace, Yext + Uber, and Google.
The New Jersey-based local news network has used a franchise model to expand into dozens of suburban communities. In this Q & A, CEO Mike Shapiro talks about how TAPinto continues to grow in a hotly competitive market for community news.
This year, investment in marketing tech is on pace to more than double the investment in ad tech, suggesting just how promising this market is. Because these solutions are in high demand and are built on a recurring and relatively predictable software-as-a-service (SaaS) revenue model, profits have surged.
With a shift to mobile websites, most mobile marketing dynamics will remain, although implementation for sites versus apps will be more than nuanced. Mobile search is already undergoing shifts, and listings management must take into account the role of the mobile platforms, maps, and, probably, Amazon.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Skedaddle, Netclearance, Marriott’s #Mgravityroom, Under Armour, Sears + Uber, Google Trips, Sito Mobile + Blue Bite, and Verizon buys Sensity.