Commentary | Street Fight

5 Location-Based Tips for Brands Looking to Boost Mobile Visibility and Sales

Derek Browers

5 Location-Based Tips for Brands Looking to Boost Mobile Visibility and Sales

Centralization of location data is key. With correct information at hand, a brand’s corporate office can effectively channel information to individual store/business locations for events like regional holiday sales. At the same time, stores can manipulate their own unique data and funnel that back up to corporate.

Four Years After GateHouse, Brad Dennison Has Become a Local News Rover

Tom Grubisich

Four Years After GateHouse, Brad Dennison Has Become a Local News Rover

There’s a new nameplate in hyperlocal news publishing, and just about everything about it is boldly different, including the name—Rover. This combination digital daily and print monthly was launched in suburban Nashville last week. In this Q&A, Tom Grubisich talks with one of Rover’s architects, Brad Dennison.

What Google’s New Review Guidelines Mean for SMBs, Agencies, and Vendors

David Mihm and Mike Blumenthal

What Google’s New Review Guidelines Mean for SMBs, Agencies, and Vendors

Given Google’s new anti-review gating guidelines, what’s important for businesses, Mike Blumenthal tells David Mihm in their biweekly column, is to “make giving direct feedback to the business extremely easy. Most unhappy consumers just want to express their dissatisfaction and given a choice will do so directly with the business rather than on a review site.”

LBMA Podcast: Postmates & DoorDash, Foursquare, Uber

Asif Khan

LBMA Podcast: Postmates & DoorDash, Foursquare, Uber

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Mercedes Benz, Landmark + Sony Music, China’s BingoBox, Gordon’s Gin teams up with Weve, Foursquare’s new API, Uber expands bike sharing.