Commentary | Street Fight - Part 3

Veteran Reporter Makes Journalism Bloom in ‘News Desert’ of Luther, Okla.

Tom Grubisich

Veteran Reporter Makes Journalism Bloom in ‘News Desert’ of Luther, Okla.

In this Q&A, longtime journalist and communications specialist Dawn Shelton talks about how she started the Luther Register News, what she has in mind for news deserts in nearby towns, and how the Pecan Festival may represent an important part of the financial future of her new independent journalistic publishing enterprise.

LBMA Podcast: Amazon’s Search Re-Targeting, Target’s Use of Runerra

Asif Khan

LBMA Podcast: Amazon’s Search Re-Targeting, Target’s Use of Runerra

Listen to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Amazon’s search re-targeting, Target using Runerra, Intraposition raises $1.5M, Buick integrates Yelp, Walmart goes with maps and faster checkout, Macy’s invests in VR roll-out.

How Content Partnerships Have Made Yelp a Data Amplifier

Damian Rollison

How Content Partnerships Have Made Yelp a Data Amplifier

Damian Rollison: It became clear to me, during Yelp’s presentation at the recent Brandify Summit, that the company has become a data amplifier. Here I’m making use of Gib Olander’s helpful term for companies whose data finds its way into a multitude of consumer-facing channels. In this column, I break down the significance of that state of affairs for hyperlocal marketing.

Don’t Panic: Location-Powered Mobile Marketing is (Still) the Future of Advertising

Tom Kenney

Don’t Panic: Location-Powered Mobile Marketing is (Still) the Future of Advertising

Why all the recent talk of going data-only when data shows that customers are amenable to providing location data if it leads to relevant advertising? Let’s take a closer look at what a long-term commitment to our media partners really requires when it comes to location, minus all the triopoly panic.

Untangling the Location Data Ecosystem

Thomas Walle

Untangling the Location Data Ecosystem

As the location data industry progresses as a community, companies in our ecosystem naturally form into a kind of pyramid—NOT a hierarchical one but one that reflects how the different location companies fit into the ecosystem, who does what, their limitations, and their areas of focus.

LION Loses Director DeRienzo to Hearst, but ‘Indie’ Summit Doesn’t Miss a Beat

Tom Grubisich

LION Loses Director DeRienzo to Hearst, but ‘Indie’ Summit Doesn’t Miss a Beat

To find out what the Summit of Local Independent Online News Publishers accomplished, I went to longtime journalist Steve Beatty, who was editor and CEO of the award-winning, investigative website The Lens in New Orleans for eight years before joining LION as a consultant last January and who, with DeRienzo’s departure, has been named interim director.

Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up

David Mihm and Mike Blumenthal

Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up

The introduction of a new Knowledge Graph layer in the form of “Topics” indicates to me that Google’s latest efforts in this arena will extend in two directions beyond Local entities. I see these linkages extending all the way up the search journey to initial consideration and even further down the funnel beyond Local entities.