Commentary | Street Fight - Part 3

Why Local Media Firms Are Banking Big on Marketing Services to Grow Revenue

Tom Grubisich

Why Local Media Firms Are Banking Big on Marketing Services to Grow Revenue

In an under-the-radar move to grow their revenue substantially, local media companies are putting major resources into developing a broad suite of digital marketing services (DMS). Media companies make this pivot as B2Cs rethink their own marketing goals, aiming not just to reach potential consumers but to convert them into paying customers, closing the path to purchase.

GateHouse Media Shows How Media Orgs Can Offer Value for SMB Advertisers

David Mihm and Mike Blumenthal

GateHouse Media Shows How Media Orgs Can Offer Value for SMB Advertisers

“Most newspapers and Yellow Pages (and Yelp?) are basically ad-selling machines. GateHouse, in selling HR, IT, and financing services as well as digital services, understands that once you know how to sell one service, you can sell (or more likely upsell) any service. It’s critical for legacy organizations to bite the bullet and figure out services,” writes Mike Blumenthal.

As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?

Tom Grubisich

As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?

“An interesting thing is that Facebook has been a leader for so long [that] it’s become oversaturated on the buy side, and prices are going way up. There’s an opportunity for other vendors who can provide similarly granular audience information to seize some of that market share,” says Kitewheel CEO Mark Smith.

5 Tips for a Successful Mobile Coupon Strategy

Dan Slavin

5 Tips for a Successful Mobile Coupon Strategy

Mobile coupons create a sense of urgency, helping retailers drive short-term spikes in revenue and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build a successful mobile coupon strategy?

How Peoria Journal Star Did a Lot More With Less After Deep Cuts Shrank the Newsroom

Tom Grubisich

How Peoria Journal Star Did a Lot More With Less After Deep Cuts Shrank the Newsroom

“We made it our mission, working with our publisher at the time, Ken Mauser, that we would reach out to the people of the South Side and make sure they had a place where they could tell us about the good things happening where they live,” Peoria Journal Star Executive Editor Dennis Anderon says of reaching out to neglected community members.

Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble

David Card

Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble

By now, consequences of the negative aura surrounding Facebook’s role in customer info abuse, fake news, and Russian political meddling should have started to take hold. Yet over half of local merchants we polled said they would continue to use Facebook as they had previously, and only one in five said they may use it less.

Google’s Local Improvements—Posts Become Essential, and Mike Wins the Bet!

David Mihm and Mike Blumenthal

Google’s Local Improvements—Posts Become Essential, and Mike Wins the Bet!

“Google’s made plenty of laudatory improvements to Google My Business and associated products over the past 24 months, and there does seem to be a qualitative shift in the way it’s approaching the space,” David Mihm tells Mike Blumenthal in their biweekly column.