Meet a New Flock of Local Influencers: An Interview with Emily Steele of Hummingbirds

Meet a New Flock of Local Influencers: An Interview with Emily Steele of Hummingbirds

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Meltwater recently reported on “influencer fatigue” and asserted that only 3 percent of consumers are still swayed by the opinions of celebrities. But we all know that word-of-mouth marketing and targeted social media with the help of local influencers can still be highly effective tactics. A new breed (or should we say flock*) of influencers […]

Geofencing: How to Leverage Location-based Ads

Geofencing: How to Leverage Location-based Ads

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Geofencing is one of the most underutilized paid media strategies. Marketers in any vertical can use targeted location-based ads to serve personalized creative and messaging to the right audience, whether that user is on the other side of the globe or walking by the front door. What Is Geofencing? Geofencing is delivering digital ads based […]

Pets are a Profitable Priority for MULO Brands

BOOM: Pets are a Profitable Priority for MULO Brands

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Consumers are spending on their “fur babies” these days in record numbers! Viewed as members of many families, dogs, cats, birds, guinea pigs, and even rabbits and snakes compel shoppers to take out their wallets to feed, tend to, and even dress their beloved animals. The market size for the the pets care segment was […]

Real Talk About Advertising ROI: Focusing on Fundamentals

Real Talk About Advertising ROI: Focusing on Fundamentals

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Advertising isn’t an exact science: at best, advertisers might be able to establish cause and effect between a particular campaign and ROI, but the why of why a campaign succeeded or failed is often a mystery. Agencies and their clients will often have to move from quantitative analysis (each dollar spent translated to X amount […]

Touchdown! How MULO Brands Score During Football Season

Touchdown! How MULO Brands Score During Football Season

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Many retailers and restaurants already have their eyes on the December holidays and are filling the shelves with pumpkin spice everything and costumes. We understand that huge MULO (multi-location) chains have planned their inventory and marketing campaigns months in advance. Advertising, licensing deals, and other NFL football properties add a whopping $5B to the U.S. […]

7 Ways to Use AI Responsibly for Multi-Location Marketing

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AI is no longer a thing of the future. It’s something that’s here—and it’s here to stay. In fact, more than 80% of marketers are currently using AI tools. But what are some practical applications of AI for multi-location marketing and how can you use it to streamline processes and improve campaigns? We’re sharing seven […]

Come to Place

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What place? Place! When? November 7th. OK. But what place? Place! No…that’s not a typo or a reboot of the old “Who’s on First?” Abbott & Costello routine.  The Place23 Conference is a one-day event brought to you by Localogy, Street Fight’s “sister” company. With Street Fight hosting 2 sessions (more to come on this), […]

Shuttered Forever or Transformed? 12 Storefront Businesses That Went Poof!

Shuttered Forever or Transformed? 12 Storefront Businesses That Went Poof!

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Is this about nostalgia or a MULO (multi-location) business lesson? Probably a bit of both. In our ongoing BOOM and BUST series, we talk about MULO retailers, restaurants, and service businesses that declared bankruptcy or became obsolete because of management issues or blindness to consumer trends and technologies. Let’s walk down memory lane and reflect […]

As DMPs Face Extinction, It’s Time for Marketers to Adapt to the New Advertising Landscape

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There’s a seismic shift happening in the advertising landscape as privacy takes center stage and the era of cookies slowly fades away. Yet, somehow, there are still those who cling to cookies as their primary means of audience targeting and measurement in online advertising. Despite roughly 60% of industry leaders foreseeing the consequences of losing […]

The Branding Implications of SEO: Why Franchise Brands are Embracing CMS

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In the dynamic world of brand marketing, the digital experience is paramount. Historically, the speed of a website’s load time was not just a technical metric, but a reflection of franchise brands promises to consumers.  Today, with the advent of Core Web Vitals (CWV), the narrative has evolved. It’s no longer just about speed; it’s […]

BOOM: Barry’s Bulks-up its MULO Brand

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The boutique fitness industry is having a moment.  And Barry’s (formerly Barry’s Boot Camp) is making moves to grow along with it. With plans to quadruple its 48-location footprint by 2030, Barry’s offers a “unique blend of high-intensity (HIIT) cardio, strength training, music, and signature red lights,” according to a profile of the company CEO […]

Mastering the Retail Supply Chain to Drive Intelligent Outcomes

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Retail has been ramping up digital transformation for a few years now, in an attempt to keep pace with consumer expectations for frictionless, more personalized, omnichannel experiences. This transformation has been further accelerated by current external factors like the pandemic, global conflict and economic headwinds. As part of this effort, reimagining supply chain practices has […]

BOOM: Upcycled / Pre-Worn Clothes and the MULO Brands That Sell Them

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Buying pre-worn clothes is nothing new. But it’s now in style for a variety of reasons. After all, places like Goodwill have been around since 1902 and have more than 4,000 locations. In the 1960s and 70s, hippies and their wannabe equivalents flocked to army-navy and other surplus stores to buy jackets, overalls, and other […]

Career Moves: Yahoo!, Semify, Chatmeter, TikTok, Snap and more

Career Moves: Yahoo!, Semify, Chatmeter, TikTok, Snap and more

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In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Yahoo!, Chatmeter, Blackberry, SEMify and more, anniversaries at Spokeo, PartnerStack and beyond and numerous opportunities at companies including TikTok, Snap and Seismic Tressie Lieberman is a Chief Marketing Executive with over 20 years of experience building the marketing engine behind […]

fifty-five was founded in 2010 by former Google executives who understood and anticipated the potential of data in brands’ marketing strategies.

In the Age of AI, 3 Must-Have Skills for Digital Marketers 

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Everything changed in November 2022. That’s when OpenAI’s ChatGPT launched to the public, and having a clear understanding of how to harness generative AI instantly became a requirement for digital marketers around the globe. In the eight months since generative AI went mainstream, the field of digital marketing has undergone a metamorphosis. Marketers today find […]

From Google to Social to Generative AI: The Evolution of Search Journeys

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Remember when search ads were just a bunch of blue links? Believe it or not, that wasn’t that long ago – when a mention of search conjured a near-identical image in everyone’s minds. If you asked 100 people to describe their search journeys today, you might get 100 different answers. Those answers would almost certainly […]

How to Actually Get a Return on Your Technology Investments

Impossible? How to Actually Get a Return on Your Technology Investments

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Technology investments have been a priority for most companies since before the pandemic, which brought new urgency to the implementation of new solutions.  However, fully implementing a digital transformation is surprisingly uncommon – a new study found that only 15% of businesses with digital transformation programs have completed them. That low success rate is concerning because […]

Multi-Location Marketing Mistakes That Could Tank SEO Success

Multi-Location Marketing Mistakes That Could Tank SEO Success

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As a marketing professional, you probably know how to avoid common industry pitfalls. But even if you think you’ve got a foolproof strategy, you can always count on Google to throw another curveball your way. And if you’re not thinking ahead, you could easily fall behind. With that, consider these five commonly overlooked marketing mistakes […]

Marketers, Time To Tame Your Data For Good

Marketers, Time To Tame Your Data For Good

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As marketers, you already know the value of data. It’s a powerful tool for any organization to understand its customers, guide its strategy, and make informed business decisions. But, just like any powerful tool, if you don’t tame your data, it will do more harm than good. The conversation around marketing data tends to focus […]

Career Moves: Craveworthy Brands, GM and Botify

Career Moves: Craveworthy Brands, GM and Botify

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In this biweekly roundup of career moves, we look at new faces at Craveworthy Brands, GM and Botify and more, anniversaries at Spectrio, Audigy and beyond and numerous opportunities at companies including Vendasta, Birdeye and Scorpion The one and only Lisa Crowder just made the move from AVP, Mobile Apps – Product Management & Development […]