BOOM: Upcycled / Pre-Worn Clothes and the MULO Brands That Sell Them

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Buying pre-worn clothes is nothing new. But it’s now in style for a variety of reasons. After all, places like Goodwill have been around since 1902 and have more than 4,000 locations. In the 1960s and 70s, hippies and their wannabe equivalents flocked to army-navy and other surplus stores to buy jackets, overalls, and other […]

Career Moves: Yahoo!, Semify, Chatmeter, TikTok, Snap and more

Career Moves: Yahoo!, Semify, Chatmeter, TikTok, Snap and more

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In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Yahoo!, Chatmeter, Blackberry, SEMify and more, anniversaries at Spokeo, PartnerStack and beyond and numerous opportunities at companies including TikTok, Snap and Seismic Tressie Lieberman is a Chief Marketing Executive with over 20 years of experience building the marketing engine behind […]

fifty-five was founded in 2010 by former Google executives who understood and anticipated the potential of data in brands’ marketing strategies.

In the Age of AI, 3 Must-Have Skills for Digital Marketers 

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Everything changed in November 2022. That’s when OpenAI’s ChatGPT launched to the public, and having a clear understanding of how to harness generative AI instantly became a requirement for digital marketers around the globe. In the eight months since generative AI went mainstream, the field of digital marketing has undergone a metamorphosis. Marketers today find […]

From Google to Social to Generative AI: The Evolution of Search Journeys

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Remember when search ads were just a bunch of blue links? Believe it or not, that wasn’t that long ago – when a mention of search conjured a near-identical image in everyone’s minds. If you asked 100 people to describe their search journeys today, you might get 100 different answers. Those answers would almost certainly […]

How to Actually Get a Return on Your Technology Investments

Impossible? How to Actually Get a Return on Your Technology Investments

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Technology investments have been a priority for most companies since before the pandemic, which brought new urgency to the implementation of new solutions.  However, fully implementing a digital transformation is surprisingly uncommon – a new study found that only 15% of businesses with digital transformation programs have completed them. That low success rate is concerning because […]

Multi-Location Marketing Mistakes That Could Tank SEO Success

Multi-Location Marketing Mistakes That Could Tank SEO Success

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As a marketing professional, you probably know how to avoid common industry pitfalls. But even if you think you’ve got a foolproof strategy, you can always count on Google to throw another curveball your way. And if you’re not thinking ahead, you could easily fall behind. With that, consider these five commonly overlooked marketing mistakes […]

Marketers, Time To Tame Your Data For Good

Marketers, Time To Tame Your Data For Good

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As marketers, you already know the value of data. It’s a powerful tool for any organization to understand its customers, guide its strategy, and make informed business decisions. But, just like any powerful tool, if you don’t tame your data, it will do more harm than good. The conversation around marketing data tends to focus […]

Career Moves: Craveworthy Brands, GM and Botify

Career Moves: Craveworthy Brands, GM and Botify

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In this biweekly roundup of career moves, we look at new faces at Craveworthy Brands, GM and Botify and more, anniversaries at Spectrio, Audigy and beyond and numerous opportunities at companies including Vendasta, Birdeye and Scorpion The one and only Lisa Crowder just made the move from AVP, Mobile Apps – Product Management & Development […]

Hair Care for Men...Beyond Shaves and Haircuts

BOOM: Hair Care for Men…Beyond Shaves and Haircuts

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Hair care post-pandemic is a rapidly-growing multi-location (MULO) category. As we reported recently, the industry was up 17 percent in 2022 and is expected to hit $41B by 2026. Women still spend more on hair care than men. They invest an average of $228 yearly on haircuts and $24 per month on hair products versus […]

We All Scream for Ice Cream (and retailers reply)

BOOM: We All Scream for Ice Cream (and retailers reply)

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The summer is upon us, and many people are seeking ways to cool down. Although the old-fashioned neighborhood ice cream truck is a rarity, multi-location (MULO) ice cream and frozen dessert retailers show no sign of melting. Although the category has declined slightly from time to time, it still represents $5.5B in revenue in the […]

5 Brands Using QR Codes to Drive Traffic to Online Platforms

5 Brands Using QR Codes to Drive Traffic to Online Platforms

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The predictions were correct. QR codes are back — in a big way. After debuting in the 1990s, then losing relevance in the early 2000s, QR codes came roaring back to life in 2020. Now, three years after QR codes re-entered the mainstream during the Covid-19 pandemic, some of the biggest brands in the world […]

Seedtag Launches Next-Gen AI Solution

Seedtag Launches Next-Gen AI Solution

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Global contextual ad company Seedtag has launched a next-gen AI powered context platform that gives brands and agencies the ability to create tailored creative ads that fit the context of the page on which they are featured. Dubbed “Liz,” the platform uses deep learning, computer vision, and natural language processing to create insight-driven prompts from […]

Blueshift CEO : Marketer’s Jobs More Complex

Blueshift CEO: Every Marketer’s Job Has Become Complex

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What do major brands like StitchFix, CarParts, and Discovery+ know about digital marketing and AI that the little guys don’t? That’s a question best asked to the person responsible for developing cross-channel campaigns and customer engagement programs for some of the top brands in the country, Vijay Chittoor. As co-founder and CEO of Blueshift, a customer […]

Tinuiti Sees Some Real Bright Spots in the Digital Ad Landscape

Tinuiti Sees Real Bright Spots in the Digital Ad Landscape

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Tinuiti, the largest independent performance-marketing firm that measures across Streaming TV as well as Google, Facebook, and Amazon, has published “Q1 2023 Digital Ads Benchmark Report”. This report looks at trends across the digital ad landscape of paid search, paid social, digital marketplaces, and video and display advertising. Tinuiti has nearly $4 billion in digital […]

BOOM: Multi-location Target from 1902 to the Future

BOOM: Multi-location Target from 1902 to the Future

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We have no shortage of companies that go BUST. Just in the past few days, we covered the demise of Bed Bath & Beyond and Jenny Craig. The failure of multi-location brands cannot be attributed just to digital options, consumer trend shifts, and bad hires or financial bets. More complex factors seem to go into […]

BUST: Walk-In Weight Loss Jenny Craig Trims Down (and Disappears?)

BUST: Walk-In Weight Loss Jenny Craig Trims Down (and Disappears?)

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Jenny Craig once had more than 600 locations and nearly $500M in revenue. But, like many industries, digital communications have been part of its downfall. The company announced this week that, after 40 years,  they are shuttering all their locations. What are the factors that precipitated the massive change? New solutions for weight loss are […]

The Very Public Demise of Bed Bath & Beyond

BUST: The Very Public Demise of Bed Bath & Beyond

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Who will remember the brand Bed Bath & Beyond in a few years, and what will they say? Only time will tell, but in the interim, the retail media has had no fodder shortage over the past few weeks, dissecting how and why this iconic multi-location brand declined and ultimately declared bankruptcy. Monday morning quarterbacks […]

Pop-up shop brands

Pop Goes the Pop-Up Shop — For Big Brands and Mom & Pops

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The Pop-up shop has long been part of the retail and restaurant landscape. They are temporary locations. Multi-location brands may take their products into small footprints or new configurations and venues and small brands may start with a limited-run concept and then expand it. 5 Pop-Up Models Some are seasonal. For example, Bryant Park in […]

The Home Depot’s Melanie Babcock on the Rise of Retail Media Networks

The Home Depot’s Melanie Babcock on the Rise of Retail Media Networks

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Melanie Babcock joined The Home Depot in 2013 as Senior Director of Social Media and rose through the ranks to become Vice President of Retail Media+ and Monetization in February of this year. RM+ is the largest home improvement retail media network. StreetFight sat down with the Ann Arbor, Mich., native to get her insights […]

Direct-From-Consumer Data (DFC)

Direct-From-Consumer Data (DFC): Anatomy Of A Future-Proof Brand

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Third-party cookies have crumbled. The IDFA is DOA. GDPR stopped being generous. In just a few short years, marketers have seen the tables turn nearly 180° — from an age where black box data ran amok and digital fingerprints littered the web to a point where consumers emerged victorious in a quest to have their […]