Street Fight Daily: DNAinfo Launches in Chicago, Zillow Acquires HotPads

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

After a Few Twists, DNAinfo Officially Launches in Chicago (Crain’s Chicago Business)
At long last, DNAinfo has launched the Chicago version of its neighborhood-focused news site. The arrival of the hyper-local news operation, founded in New York, will bring new online competition to the city’s two big newspapers, the Chicago Sun-Times and Chicago Tribune, which have already seen a decline in circulation and advertisers due to increasing online rivals.

Zillow Acquires Rental And Real Estate Search Site HotPads For $16 Million To Grow Its Rental Marketplace (TechCrunch)
Zillow just announced that it has acquired the San Francisco-based rental and real estate search site HotPads for $16 million in cash. The acquisition marks the first time that Zillow has acquired a primarily consumer-facing company and Zillow says it is making this acquisition to “expand the size of its growing rental audience and extend the reach of its marketing tools and productivity solutions for rental professionals.”

Not Just Another Web 2.0 Company, Yelp Basks In Its Star Power (Fast Company)
With 84 million monthly visitors and 33 million reviews in 96 markets around the world, Yelp has built a business that’s the envy of its rivals. The company is far from perfect, but as Yelp’s competitors struggle to adapt to the mobile Internet, Yelp seems only to be getting stronger.

What Is Foursquare’s SEO Strategy? (SearchEngineLand)
Andrew Shortland: Two weeks ago, Foursquare launched a new version of its homepage which Greg Sterling touted as “taking on Yelp” by adding a search box. Naturally, my first reaction was to figure out what Foursquare’s new SEO plan. Imagine my surprise when I discovered there was none.

Everplaces Comes Out Of Beta With App Individually Tailored For Travellers (TechCrunch)
Everplaces, which launched in beta in March as a Pinterest for location, serves as a destination app for travellers by allowing them to bookmark and share interesting locations. The company, which has spread to 90 countries, has launched a new fully-fledged 2.0 app that helps people share relevant advice for dining out and travelling.

Online Advertising, Coming Soon To A Neighborhood Near You (Forbes)
Local Yokel Media is is trying to solve the “scale” problem in hyperlocal advertising by signing up thousands of local publishers and aggregating and organizing their ad availabilities. Their ad platform enables local, regional or national marketers to target communities within a defined service area on local websites and content.

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