Openings and New Hires at Thinknear, Twitter and Verizon
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Factual, Angie’s List, Local Yokel Media, Facebook, Mediative and hibu.
Hyperlocals and Scale: How a ‘No-No’ Can Be Turned Into a Win-Win
“Local doesn’t scale” is the mantra of many independent community news sites. Based on the recent wrenching experiences of some major corporate hyperlocal networks, that may be the case on some level. But what about the view from other end of the telescope — of advertisers everywhere seeking to target consumers down to the neighborhood level?
5 Ad Exchanges for Local Publishers
In an effort to gain control of their ads and ensure that their inventory is being sold at the highest possible rates, more hyperlocal publishers are banding together and joining private ad exchanges. Here are five private exchanges that local publishers can use to gain control of their inventories…
Street Fight Daily: DNAinfo Launches in Chicago, Zillow Acquires HotPads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… After a Few Twists, DNAinfo Officially Launches (Crain’s Chicago Business)… Zillow Acquires Rental And Real Estate Search Site HotPads For $16 Million To Grow Its Rental Marketplace (TechCrunch)… Not Just Another Web 2.0 Company, Yelp Basks In Its Star Power (Fast Company)…
6 Platforms Hyperlocal Publishers Can Use to Fill Unsold Ad Inventory
Ad inventory sold by networks typically doesn’t command the high CPM (cost per thousand impressions) that individual publishers can charge when they work with local businesses directly. However, these ads do give publishers a chance broaden their advertiser base and earn revenue for space that would have otherwise gone unused…
Hyperlocal Ad Marketplace Local Yokel Media Launches
Digital media vet Dick O’Hare has announced the launch of Local Yokel Media, an ad network that claims to be the “first hyperlocal online ad marketplace specializing in monetizing hyperlocal ad impressions.” The company’s technology allows local and national advertisers to target online audiences via aggregated inventory on hyperlocal news and information sites…
How a ‘Geo-Contextual’ Ad Campaign Produces Results
Hyperlocal has become one of the most intriguing new ideas for retailers and national brands looking to reach specific markets. Some people ask what the difference is between “local” and “hyperlocal” from a media perspective. I think the difference is clear. Traditionally, “local” media has meant DMA or metro level content such as major metro newspaper Web sites. But they could cover a pretty vast geography. Conversely, “hyperlocal” means granular, community-based or zip-code-level content…