Street Fight Daily: Groupon Sued, ExxonMobil Taps Shopkick | Street Fight

Headlines

Street Fight Daily: Groupon Sued, ExxonMobil Taps Shopkick

1 Comment 04 April 2012 by

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon Hit With First Shareholder Suit Over Accounting (PaidContent)
Less than four months after going public, Groupon is already facing an SEC probe – and now its new shareholders are suing it for gimmicky accounting practices. In the first of what is likely to be a parade of lawsuits, a Chicago man is seeking compensation on behalf of shareholders who were allegedly tricked into buying the stock at artificially high prices.

Urban Airship Brings Location, Context Targeting To Mobile Notifications (TechCrunch)
In its biggest announcement since the acquisition of SimpleGeo, Urban Airship is unveiling a new product which combines its push notification platform with the ability to segment audiences by location, time, context, and preferences in an effort to improve relevancy and targeting of both messages and offers.

ExxonMobil Taps Shopkick To Lure Drivers (MediaPost)
Location-based shopping app Shopkick has turned to Big Oil for its latest retail partner. Under a new deal, ExxonMobil will let customers that use the Shopkick app at its gas station convenience stores earn points that can be redeemed at the stores of other retailers that work with Shopkick. Unfortunately for consumers reeling from high gas prices, the rewards don’t include discounts at the pump.

Delivery.com Adds Virtual Check-ins (VentureBeat)
Foursquare’s place check-in is moving into new territory. Online food ordering and delivery service Delivery.com is integrating with Foursquare so that customers can virtually check in to a businesses when they place an online order. Through the integration, the delivery service will enable its customers to connect to Foursquare to not only check-in when they order on the web, but also view food hotspots, sort results by check-ins, see venue photos, reviews, and tips, and leave tips of their own.

The Tap Lab Raises $550K for Location-Based Mobile Gaming (TechCrunch)
In an upcoming game from the company, players will be able to do jobs at real-world places like serve virtual coffee at their Starbucks. They’ll also be able to buy virtual versions of real-world products, which will earn them points. The previous version of the game let players take over local venues, challenge others for ownership and earn virtual income and rent.

How Location-Based Apps Can Stave Off the ‘Creepy Factor’ (Wired)
Christina Bonnington: Transparency and user control are key to keeping an app from coming across as untrustworthy or creepy. Developers already have the tools to make sure users are aware of geolocation features in apps, and it’s incumbent on them to use them.

Get Street Fight Daily in your inbox! Subscribe to our newsletter.

  • http://mikethoughts.com miketempleton

    In regards to the ExxonMobil/Shopkick deal, has anything been released about what actual rewards Exxon is committing? Digging into various venues on my own inside the app, it seems that Shopkick will syndicate scans across multiple brands and businesses (like a NERF item at Target and Walmart), but it’s the more customized offers that seem to get traction.

    As someone working in the convenience retailing industry, it’s definitely intriguing — but I wonder if Shopkick truly fits the c-store model?


Denver, Colo. — March, 5th, 2015 — Learn from the pros, network with partners and clients, and ski! Don't miss our second annual event on this important topic.
EARLY BIRD TICKETS NOW $399!

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.


See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly