Street Fight Daily: DNAinfo Launches in Chicago, Zillow Acquires HotPads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… After a Few Twists, DNAinfo Officially Launches (Crain’s Chicago Business)… Zillow Acquires Rental And Real Estate Search Site HotPads For $16 Million To Grow Its Rental Marketplace (TechCrunch)… Not Just Another Web 2.0 Company, Yelp Basks In Its Star Power (Fast Company)…
7 Tools Restaurants Can Use to Post Menus Online
Menus are among the first things that a customer looks at when trying to decide which restaurant to visit, and restaurants with outdated menus on their websites — or even worse, no menus at all — are likely to be passed over by consumers. A number of marketing platforms have stepped in with solutions that make it easier for busy restaurateurs to publish and update their menus online. Here are seven popular options…
Street Fight Daily: Yelp Settles ‘Best of’ Suit, Groupon Fights for Survival
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Village Voice, Yelp Settle ‘Best Of’ Trademark Suit (PC Mag)… Groupon Fights for Its Life as Daily Deals Fade (Reuters)… Learning From a Failed IPO (Venture Beat)…
Street Fight Daily: Waze Helps FEMA, Springer Continues Classifieds Push
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… How Waze’s Crowd-Sourced Data Helped FEMA Deliver the Gas After Sandy (GigaOm)… Buying Another Classified Site, Springer Sees Digital Filling Print Gap (Paid Content)… Tree Maps and Dwindling Cigarettes: One Hyperlocal Site’s Approach to Sandy (The New York Observer)…
Street Fight Daily: Foursquare Eyes Funding, SEC Presses Groupon
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Looks Into A Fourth Round At An Over $700M Valuation, Investors Skeptical (TechCrunch)… SEC Asked Groupon for Financial Disclosures (The Wall Street Journal)… Yelp’s Flaws Become Apple Maps Flaws in iOS 6 (GigaOm)…
Openings & New Hires at Patch, Yelp, Supermedia, HopStop, Square & More
Executives moving on up and over lately in sales, product, marketing, business development and more. Plus, who’s hiring? Yext, Yelp, Yodle, Restaurant.com, LivingSocial, DealHeaven, Apple and HopStop. Hyperlocal is expanding fast, and these openings are just one indication. Listings include links on where to apply. Get started now!
PODCAST: This Week in Location Based Marketing — McDonalds, Mondelez
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about how McDonalds is taking aim with Rovio’s Angry birds in China; Square makes its way north to Canada; Plus news from Gigwalk, Yelp and Yahoo + special guest Ed Kaczmarek, Director of Innovation and Emerging Technology at Mondelez International…
Street FIght Daily: Yelp Dismisses Google’s Local Content, Google Expands Wallet
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Not Worried About Google’s “Struggling” Local Content Play (PandoDaily)… Google Wallet Expands To Mobile Web (TechCrunch)… Coupons Boost Starbucks (The Wall Street Journal)…
Street Fight Daily: Apple Exec Exits Over Maps, Village Voice Sues Yelp
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… An Apple Exit Over Maps (Wall Street Journal)… Village Voice Sues Yelp for Using “Best of” (PaidContent)… Could Sandy be Instagram’s Big Citizen Journalism Moment? (Pando Daily)…
Street Fight Daily: Yelp Buys Qype, SMBs Warm to Facebook
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Buys Website Qype for $50 Million to Grow in Europe (Bloomberg Businessweek)… Local Businesses Start Warming Up To Facebook Ads: 300K Tried Promoted Posts, 75K Were New Advertisers (TechCrunch)… Brick-and-Mortar Retailers Preparing for an Online Christmas (AllThingsD)…
Street Fight Daily: Shopkick Rebuilds App, LocalVox Raises $7.4M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Shopkick Totally Recreates Its Shopping App. Gamification Out, Design and Content In (Pando Daily)… LocalVox Raises $7.4M for One-Stop Shop for Local Marketing (GigaOm)… Buy Reviews on Yelp, Get Black Mark (New York Times)…
How Siri Works and Why It Matters for Local
It’s pretty clear that Siri’s interpreter can examine a spoken query for syntax and keywords in order to trigger what it thinks is the most relevant web service. Often when Siri gets it wrong, this is because it has made a mistake about which service to call. In my experience, Siri is somewhat over-eager to assume you want local businesses when you say a word that sounds like a product or service category…
Case Study: Restaurant Rewards Customers With Cash-Back Promos
After being disappointed by the results of a yearlong advertising campaign with Yelp, The Range Kitchen & Cocktails general manager Edward Camarillo decided to partner with MOGL, a card-based loyalty platform that rewards customers with 10% cash back when they pay with registered credit and debit cards at participating restaurants…
Street Fight Daily: Foursquare Takes On Yelp, Glassmap White Labels
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Takes On Yelp With New Homepage Search Box (Search Engine Land)… Location-Based Mobile Startup Glassmap Goes White Label: Lets Business Target Customers With Personalized Offers (TechCrunch)… Amid Layoff Rumors, PayPal’s Mok Oh Out as Chief Scientist (Xconomy)…
How Restaurants Can ‘Listen’ to Location-Based Services
Many restaurants take a pulse of the Twitter and Facebook conversation about them, but how is that information being combined with and understood alongside location-based services like Foursquare? Perhaps the bigger question to ask is, if you’ve invested in social media fan building, how are you correlating that social data with the behaviors of those fans in the physical world?
Forget Apple vs. Google; a Battle Brews Between Yelp and Foursquare
Foursquare bears tend to ridicule the check-in as a passing fad, but the check-in did two critical things for the company. It provided a mechanism through which the company could build and maintain its own dataset, and more importantly, it served as both an opaque piece of content (“Oh look, my friend checked-in here, it must be good.”) as well as an actionable, and manipulable, piece of data that (unlike content) gains value as inventory scales…