Street Fight Daily: Facebook Challenges Yelp, Foursquare Rethinks the Web
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Challenges Yelp With Mobile Pages Redesign Featuring Actions, Local Biz Details, And Ratings (TechCrunch)… Foursquare Revamps Business Pages to Take on Yelp as Web Visitors Hit 50 Million per Month (Verge)… Can Yelp Hold Off Foursquare and Facebook? (Screenwerk)…
Street Fight Daily: Groupon Bounces Back, Tablets Replace Registers
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon’ Stock is Up 40% Since Andrew Mason’s Departure (TheNextWeb)… With Tablets, Businesses Ring Up at More Fanciful Cash Registers (New York Times)… Google Places For Business Gets Its Own iPhone App For Managing Listings (SearchEngineLand)…
Street Fight Daily: Facebook’s Latent Local Threat, Why Reviews Trump Social
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Local Search’s Sleeping Giant, or Just Sleeping? (SearchEngineWatch)… Why Customer Reviews Trump Social-Media Marketing (Inc.)… Personalized Commerce: Coming to an Internet Near You (AdAge)…
Street Fight Daily: Facebook Readies SMB Push, Foursquare’s Nascent Asset
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… As Small Businesses Become Tech Savvy, They Could Earn Big Ad Revenue For Facebook (TechCrunch)… Why Foursquare’s Growth Story Is Better Than You Think (Forbes)… Andrew Mason on How to Deal: From Founder to Ex-Groupon CEO (Fast Company)…
Openings & New Hires at Yelp, Groupon, Local.com, Viddy and more
It is indeed hiring season! Who are the eager employers? Nokia, DexOne, Yelp, Hibu, CityGrid, Local.com and Street Fight among them (us). On the move this week include executives at Local Market Launch, Groupon, Acquisio and Viddy, where the son of Michael Ovitz has faced some controversy over his company’s distribution techniques. Plus, find out who’s looking to make the leap. Read on…
Street Fight Daily: Facebook Home’s Local Angle, Why Yelp Needs Help
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Home: The Local Angle (Screenwerk)… After Ditching The Groupon Model, Zozi Lands $10M To Build Out Its Marketplace For Celebrity-Guided Adventures (TechCrunch)… Why Yelp Needs Help (PCMag)…
Managing Local Presence on Mobile Devices: A Developing Challenge
The continued strong growth of mobile local search combined with the high value of mobile customers indicates a shift in attention is required on the part of local search publishers, in order to make it easier for businesses to manage their listing content on the devices consumers are turning to in ever increasing numbers.
In Lead-Up to Expansion, SinglePlatform Adds Yelp to Publisher Network
SinglePlatform has added Yelp (and its 100 million unique users) to the network of local publishers across which the company distributes business and product information — namely, menus — from its base of local merchants. The partnership is a coup for Constant Contact, which snapped up SinglePlatform for $100 million last summer, as it looks to begin the process of introducing the product to its existing customer base over the next few months…
Street Fight Daily: Yelp Quantifies Its Value for SMBs, Identifying Anonymous Location
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Announces A New ‘Revenue Estimator’ For Small Businesses (TechCrunch)… Why the Collision of Big Data and Privacy Will Require a New Realpolitik (Paid Content)… How Indoor Location Could Find Its Way into Apple Services (GigaOm)…
Restaurant Chain Looks For Location-Specific Trends in Online Reviews
Keeping up with customer reviews and social media chatter can be especially difficult for a national chain. As the director of digital marketing at Houlihan’s, a “polished casual” restaurant chain with 85 locations, Natalie Bass is responsible for making sure the company is being found online and communicating with customers through all the most popular digital channels…
Street Fight Daily: Local News Lost, Groupon Bundles SEO
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… American News Consumers Have Gained the World but Lost Their Backyards (Atlantic)… Groupon Offers SEO Deal to Businesses (Upstart)… Barista Problems: Why Starbucks Isn’t the Energy Shot Square Needed (PandoDaily)…
Street Fight Daily: Pinterest Buys Livestar, Starbucks’ Shoddy Square Rollout
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Pinterest Acquires Local Recommendation App Livestar (AllThingsD)… Starbuck’s Shoddy Square Rollout Baffles Baristas, Confuses Customers (Fast Company)… Yelp: Study Says Our SMB Advertisers Make $23K More per Year (Screenwerk)…
Street Fight Daily: SMB Spend Still Offline, Factual and TripAdvisor Hook Up
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Small Business Web Ad Dollars: Still Way Too Small (AllThingsD)… Factual and TripAdvisor to Scratch Each Other’s Backs With Global Restaurant Data Partnership (PandoDaily)… Uncovering the Buffett Equation for Newspaper Survivability (Ebyline)…
Case Study: Steakhouse Takes a More-Is-More Approach to Marketing
At Franklin Steakhouse, manager Frank Oliver is always on the lookout for ways to enmesh his restaurant with the local community. In addition to tried-and-true tactics like partnering with neighboring businesses and hosting fundraisers, Oliver is taking a hyperlocal approach to digital marketing through platforms like Facebook and Yelp…
Why Redbeacon Founder Ethan Anderson Returned to Local
A little over a year after selling Redbeacon to Home Depot, the company’s founder is back on the scene with a new startup, MyTime. Street Fight recently caught up with Anderson to talk about life after Redbeacon, building a local marketplace, and finding a seam in a cluttered hyperlocal space…
Street Fight Daily: Zaarly Pivots, Can Hyperlocal Scale?
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Zaarly Shutters Its Reverse Craigslist Marketplace, Goes All In On Virtual Storefronts As Co-Founder Exits (TechCrunch)… Hyperlocal Cooties (Buzz Machine)… NY Daily News Releases City Guide App With MyCityWay (AdWeek)…
Defining the Local Coefficient: A Conversation with Yelp
A growing chunk of physical purchases are influenced online. And the path to purchase increasingly weaves between different screens. But for conversions, it’s all about offline. The question is how long this will remain to be the case. Out of sheer curiosity, Yelp VP Mike Ghaffary ventured to quantify this…