News & Analysis

Street Fight Daily: Foursquare Teams with AccuWeather; Civil Builds Community-, Blockchain-Based Media Ecosystem

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Will Fuel AccuWeather’s New Location-Based Recommendations… Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’… The IoT Market Gap: Consumer Knowledge Low, Smart Device Ownership High…

News & Analysis

Street Fight Daily: Accuracy is King for Data Buyers, Google’s Earnings Make a $5 Billion Fine Look Silly

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DATA, DOLLARS, DISASTER… Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data… Surprise? Google Beats Expectations, Driven by Mobile and Cloud Services… Black Monday: Tronc Axes Half the New York Daily News Staff…

News & Analysis

Black Monday: Tronc Axes Half the New York Daily News Staff

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It is capturing cynical headlines across the media landscape: Tronc, the widely trashed name for the media company formerly known as Tribune Publishing, has sacked half the staff of the New York Daily News.

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Street Fight Daily: Mobile to Overtake TV by 2021, Influencer Marketing Needs a Clean-Up

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zenith: Mobile Advertising to Overtake TV by 2021… Unilever Demands Influencer Marketing Business Clean Up Its Act… Google, Rebuilding Its Presence in China, Invests in Retailer JD.com…

News & Analysis

Street Fight Daily: Amazon Begins Whole Foods Deliveries, SEO Metrics To Bear in Mind

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Begins Offering Whole Foods Deliveries via Prime… SEO Metrics You Should Be Tracking But Probably Aren’t… A Crazy Idea for Funding Local News: Charge People for It…

News & Analysis

Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Instagram and Snapchat Are Benefiting from Facebook’s Loss of Young Users… Why Tech Giants Are Spending Big on TV Ads.. Google as the New Home Page — A Tactical Guide…

News & Analysis

Street Fight Daily: Winners and Losers in Amazon/Whole Foods, Walmart Counters With Bonobos

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is Buying Whole Foods for Almost $14 Billion… Walmart to Buy Men’s Wear Company Bonobos for $310 Million… Local Store Pages on Facebook Deliver for Brands…

News & Analysis

Street Fight Daily: GasBuddy’s Location-Based Strategy, Voice-Assisted Shopping On the Rise

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GasBuddy Leverages Location-Based Marketing to Drive Purchases at Gas Stations… Mobile Shoppers Turn to Virtual Voice Assistants… Facebook, Google, Consolidation: What Drove Media Deals in 2016…

News & Analysis

Street Fight Daily: Mobile and International Feed Facebook Revenue, Mixed Reviews on AMP

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile, International Dollars Drive Facebook to Projected $33 Billion in Ad Revenue Next Year… Google AMP Gets Mixed Reviews from Publishers… To Aid Attribution, LeadsRx Launches One Tracking Pixel to Rule Them All…

News & Analysis

Street Fight Daily: Feds Restrict Data-Sharing, Speculation That Gannett/Tronc Could Fall Through

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Broadband Providers Will Soon Need User Permission to Sell User Data… Gannett and Tronc Shares Tank on Speculation Deal is Off… LivingSocial’s Lessons for the Experience Economy…

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Street Fight Daily: Groupon Acquires LivingSocial, Businesses Use Ride-Sharing to Create Revenue

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon is Buying LivingSocial, Plans to Downsize Business to 15 Markets from 27… Snaplytics Debuts Snapchat Revenue Measurement Tool to Inform Brand Marketing… Google Voice Search Comparison Shops on Mobile, Creating Audio Ad Opportunity…

News & Analysis

Street Fight Daily: Gannett Purchase of Tronc Imminent, Facebook Launches Its Own Craigslist

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Deal to Buy Tronc is Likely Imminent… Facebook Launches Marketplace, a Friendlier Craigslist… Marketers Try to ‘Close the Loop’ On Customer Retention…

News & Analysis

Street Fight Daily: Gannett Ups Offer for Tronc, QSRs Boost Business with Mobile

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Sweetens Bid for Chicago Tribune Parent Tronc… Quick-Serve Restaurants Use Mobile to Boost Order Value… Why Local Auto Dealers Are Steering Marketing Budgets To Digital…

News & Analysis

Street Fight Daily: Uber Partners with Factual, YouTube Lends Hand to SMBs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Uber, Apple, and Facebook All Want Data From This Startup… YouTube Starts Producing Free Video Ads for Small Businesses… AirBnB Secures $1 Billion From U.S. Banks to Fund Growth…

News & Analysis

Street Fight Daily: Foursquare’s Swarm Offers Check-in Rewards, Yahoo Debuts Chatbots

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s Swarm Now Rewards You for Check-Ins… Yahoo Enters the World of Chatbots… Google is Bringing New Ad Types to AMP…

News & Analysis

Street Fight Daily: Google AMP Yields Mixed Reviews, Voice Search Far From Mass Adoption

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Give Mixed Reviews So Far to Google AMP… Voice Search Remains Far From Mass Adoption…

News & Analysis

Street Fight Daily: Publisher Reach on Facebook Declines, Grocery May Be Next Boon for Amazon

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publisher Reach on Facebook is Down 42% Since January… Shipping, Business Supplies, and Grocery Delivery — Not Echo — Most Likely to Be Amazon’s Next Growth Driver… What’s Next for Tronc: Scooping Up Other Newspapers…

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