LBMA Podcast: Absolut Bottles Become Media Platforms, Swedish Bakery Sends Real Treats in Exchange for Web Cookies

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Pernod Ricard turns Absolut bottles into IoT play; Swedish bakery Pågen sends real treats in exchange for web cookies; Google provides $1 million grant to Wayfindr in London; Irisys launches Gazelle 2; Jane Goodall launches Tapestry of Hope map; Member news from PlaceIQ and IRI; Walmart; Sears; Dwolla and Seamless; and GameStop; plus, guest Ted Mann of Snip Snap.

Top Stories of the Week:

1. Pernod Ricard turns Absolut bottles into IoT play 5:50
2. Swedish bakery Pågen sends real treats in exchange for web cookies 9:34
3. Google provides $1 million grant to Wayfindr in London 12:34
4. Irisys launches Gazelle 2 16:10
5. Jane Goodall launches Tapestry of Hope map 20:40

Guest: Ted Mann of Snip Snap 26:32

LBMA Member News:

1. PlaceIQ and IRI team up 40:27
2. Walmart introduces its own mobile payment system 41:24
3. Sears drives app downloads with free shipping 43:50
4. Dwolla and Seamless partner for P2P payments in the U.S. 45:24
5. GameStop drives PowerUp with fuel rewards integration 46:40